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Digital Marketing Trends 2015:
From eCommerce to Social Media
Happy New Year!
Our resolution at Pixel Society is to provide our clients with a sneak peak into the latest digital market...
Omni-Channel
Marketing
The future of marketing is omni-channel. Consumers do not live in one channel.
Whether the purchase experience starts onli...
Consumers take a multi platform path to purchasing, thus the need for your brand to be present across all
channels. The ex...
Web Design
Trends
As the range of devices on which we view websites continues to grow, designers must constantly adapt their
workflow to mee...
A responsive web structure is the result of mobile-first thinking and is designed to help you capture more
sales. It allow...
Of utmost importance in eCommerce design is user experience and the purchase flow. Using the scroll bar instead of clicks ...
It’s in the details:
Cards Web Design
Cards is a design pattern for displaying information in bite-sized chunks. Cards are...
Just like Netflix, YouTube, and Facebook (to name a few), in 2015, you will see more sites providing a
personalized user e...
Beacon
Technology
Beacons are the implementation of Bluetooth low-energy (BLE) wireless technology that creates a different
way of providing...
The winners of Beacon technology will be brands who host their customers rather than sell to their customers
in 2015.
The ...
Mobile and
eCommerce
With over 93% of the worldwide population connected to a personal mobile device,
optimizing your web and social media effo...
Sell to Cell:
Types of Mobile Payments
Social Media
Buy Button
Social Shopping:
The Social Media Buy Button
Earlier this year, both Twitter and Facebook began beta-testing “buy” buttons...
2015:
Digital
Domination
In conclusion, 2014 was a digital dominator…
and 2015 looks even stronger!
Digital marketing trends  2015
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Digital marketing trends 2015

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Digital marketing trends 2015
Everything you need to know about this year marketing trends in eCommerce.
If you have any questions or need to boost your online sales, contact Pixel Society
Pixelsociety.ca

Published in: Marketing
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Digital marketing trends 2015

  1. 1. Digital Marketing Trends 2015: From eCommerce to Social Media
  2. 2. Happy New Year! Our resolution at Pixel Society is to provide our clients with a sneak peak into the latest digital marketing trends and technologies, and continue to implement these innovative tools to increase revenue and visibility. In the following pages, you will learn which trends to follow in order to realize your brand’s true digital marketing potential in 2015, including: ● Omni-Channel Marketing ● Emerging Trends in Web Design ● Beacon Technology ● Mobile and eCommerce ● The Social Media Buy Button Digital Marketing Trends 2015: From eCommerce to Social Media
  3. 3. Omni-Channel Marketing
  4. 4. The future of marketing is omni-channel. Consumers do not live in one channel. Whether the purchase experience starts online or via a magazine, the customer has a plethora of options as to how they may want to move through the buyer's journey with the brand. Each piece of the consumer's experience should be consistent and complementary. No Message Left Behind: Omni-Channel Marketing
  5. 5. Consumers take a multi platform path to purchasing, thus the need for your brand to be present across all channels. The expansion of omni-channel marketing will go right in line with the exceptional growth of eCommerce. In 2015, brands need to begin developing strategies now to position themselves to better capture the substantial revenue flowing through the online shopping industry. No Message Left Behind: Omni-Channel Marketing
  6. 6. Web Design Trends
  7. 7. As the range of devices on which we view websites continues to grow, designers must constantly adapt their workflow to meet the dynamic changes that are occurring in web design. Here are 4 emerging web design trends to watch out for in 2015: ● Responsive ● Parallax ● Card Graphics ● Personalized UX for Web and Mobile It’s in the details: Emerging Web Design Trends “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.” -Steve Jobs-
  8. 8. A responsive web structure is the result of mobile-first thinking and is designed to help you capture more sales. It allows the content of your site to shift, expand, shrink, and move to fit the size of the screen used by the viewer. This capability allows users to easily navigate your website and browse your content from any device, increasing their chances of conversion. It’s in the details: Responsive Web Design
  9. 9. Of utmost importance in eCommerce design is user experience and the purchase flow. Using the scroll bar instead of clicks as a method of navigation is a brilliant solution. It’s more intuitive, easier to do, cuts down on load times and allows for more dynamic interaction to take place between the user and the website. In 2015, eCommerce sites will use parallax design to better show products in context, romance value props feature-by-feature, and guide customers through a prescribed flow of content (perfect for “story-selling”). It’s in the details: Parallax Web Design
  10. 10. It’s in the details: Cards Web Design Cards is a design pattern for displaying information in bite-sized chunks. Cards are ideal for the TL;DR (too long, didn’t read) generation, perfect for mobile devices and responsive design. We will be seeing a lot more of cards design in 2015 and beyond.
  11. 11. Just like Netflix, YouTube, and Facebook (to name a few), in 2015, you will see more sites providing a personalized user experience. Great for eCommerce sites, this technique uses cookies to display certain content to repeat visitors. By making your site intuitive to use, you’re reducing obstacles that deter the purchasing process and helping boost positive associations with your ecommerce site. A personalized web and mobile UX is the key to greater consumer loyalty and ultimately higher conversion rates. It’s in the details: Personalized UX for Web and Mobile
  12. 12. Beacon Technology
  13. 13. Beacons are the implementation of Bluetooth low-energy (BLE) wireless technology that creates a different way of providing location-based information and services to mobile devices. They are affordable, simple to implement, and are easily scalable. Beacon technology can be used in various industries, such as restaurant, retail, living spaces, event areas, museums, sports arena, and airports. The Shopping Revolution: Beacon Technology 72% of consumers say that “a relevant mobile offer pushed to their smartphone device would significantly influence their decision to make a purchase”.
  14. 14. The winners of Beacon technology will be brands who host their customers rather than sell to their customers in 2015. The Shopping Revolution: Beacon Technology
  15. 15. Mobile and eCommerce
  16. 16. With over 93% of the worldwide population connected to a personal mobile device, optimizing your web and social media efforts for mobile are a must for your 2015 digital marketing strategy. Mobile-centric strategies should continue to be top of mind with retailers going into next year, with an emphasis on: ● MOBILE PAYMENT OPTIONS: easy to use and secure methods of mobile payments ● OPTIMIZED MOBILE WEB: faster load times, user-friendly, customized presentation ● HYBRID SHOPPING: Integration between brick and mortar, online, mobile commerce and other platforms will be the norm rather than a game-changer in 2015. Sell to Cell: The Rise of Mobile Shopping More channels means more money.
  17. 17. Sell to Cell: Types of Mobile Payments
  18. 18. Social Media Buy Button
  19. 19. Social Shopping: The Social Media Buy Button Earlier this year, both Twitter and Facebook began beta-testing “buy” buttons, which appear alongside certain tweets and posts and allows users to make purchases with just a click or two, without ever leaving the network. Expect eCommerce and social media integrations to deepen in 2015.
  20. 20. 2015: Digital Domination
  21. 21. In conclusion, 2014 was a digital dominator… and 2015 looks even stronger!

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