Pitching MAMA: Mothers Accessing Medical Aid

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  • http://www.flickr.com/photos/atidekate/4208439699/
    A set of twins in the maternity ward.The lifetime risk of a woman dying as the result of pregnancy in Canada is 1 in 11000. In Ghana, it is 1 in 45.(Unicef)
  • http://www.flickr.com/photos/hdptcar/2725529392/
    A woman and her new-born baby on their bed in the hospital of Ngaoundaye, close to the border with Chad, 90 km north of Bocaranga, Ouaham Pende Prefecture, northwest CAR, 29 June 2008. Caritas and the Italian NGO COOPI support the hospital and UNICEF provided refrigerators for vaccination campaigns. The health structure offers medical care to thousands of impoverished and displaced households at a minimum price.
  • MAMA is a mobile outreach service that matches pregnant women to their nearest local healthcare after emergency disasters...
  • http://www.flickr.com/photos/unicefusa/4770869651/
    © UNICEF/NYHQ2010-0743BW/LeMoyneOn 28 April, a pregnant young woman stands outside her makeshift tent shelter in the Pinchinat camp for people displaced by the earthquake, on a football pitch in the city of Jacmel. An estimated 5,000 people live in the camp, which receives safe water, medical and other basic services through the international NGO Save the Children, a UNICEF partner. The NGO also runs ‘Let Maman’ (Mother’s Milk), a support group that provides daily breast-feeding and nutrition counseling for mothers.
  • http://www.flickr.com/photos/unicefusa/4923416181/
    © UNICEF/NYHQ2010-1641/RamonedaPAKISTANA health worker (right, foreground) uses a stethoscope to listen to a pregnant woman’s heartbeat during an antenatal examination, at a camp for people displaced by flooding, in Sukkur, a city in Sindh Province. Other pregnant women watch, awaiting their own exams.
  • PICTURE HERE
    Talking Points:
    There's a void.
    What voids are we, as MAMA operating in?
    2 Quick COMPELLING Stats on Maternity Care in Disasters? 
    Drive the urgency.
    How many expecting mothers die in disaster areas?
    How can medical care in this situation save lives?
    How bad are conditions?
    IN AN EMERGENCY...
  • Waiting for prenatal care
    A pregnant woman is waiting for 
    prenatal care at the maternity 
    ward of the
     Bocaranga Hospital, Ouaham 
    Pende Prefecture, northwest CAR,
     30 June 2008.
    Credits: Pierre Holtz for UNICEF 
    | www.hdptcar.net
    http://www.flickr.com/photos/hdptcar/2767835616/
  • http://www.flickr.com/photos/hdptcar/3234100809/
    A health worker is preparing
     one dose of vaccine in a health 
    center in Bossangoa, northwest 
    CAR, 17 December 2008. 
    In CAR, 76% of the population
     lives more than 10 km from the 
    nearest health center.
  • http://www.flickr.com/photos/unicefusa/4407374982/
    © UNICEF/NYHQ2010-0279/Shehzad Noorani
    On 9 February, a woman receives food rations that are being distributed from a truck, in a makeshift settlement in the Tabarre neighbourhood of Port-au-Prince, the capital. Some 3,500 people who have been displaced by the earthquake live in the neighbourhood’s settlement. UNICEF is working with United Nations Population Fund, the World Health Organization, the World Food Programme and specially trained local young people to conduct a city-wide supplementary feeding programme. The youths, going door-to-door, identify under-five children and pregnant and lactating women and assess their nutritional status. If needed, the children and women receive a 21-day supply of food-ration tickets for high-energy biscuits and ready-to-use supplementary food. Children are also receiving vitamin A and de-worming tablets.
  • http://www.flickr.com/photos/unicefusa/4968874390/
    © UNICEF/NYHQ2010-1676/Ramoneda
    PAKISTAN -
    On 30 August, a health worker takes the blood pressure of a pregnant woman during a UNICEF-supported maternal health clinic, at the Prang Government Primary School in Charsadda District, Khyber-Pakhtunkhwa Province. UNICEF supports medical services and other programmes for flood victims at the school.
  • http://www.flickr.com/photos/hdptcar/2767827426/
    A woman and her sick child on their bed in the Bocaranga Hospital, Ouaham Pende Prefecture, northwest CAR, 30 June 2008.
    Credits: Pierre Holtz for UNICEF
     | www.hdptcar.net
  • http://www.flickr.com/photos/unicefusa/4284953995/in/set-72157623236473866/
    SD Tarmac6
    A daisy chain for workers help 
    unload the plane.
  • - Putting health in own hands- Allows women to follow up with care regardless of their location from the aid camps.
    - Help reduce stress on local health network by self-monitoring + employing local health volunteers, NGO partners, etc.
  • Pitching MAMA: Mothers Accessing Medical Aid

    1. 1. MAMA Ellie Bastani Frankie Cheung Sajan Ravindran Cindy Wong 10.25.2010
    2. 2. COMPELLING PHOTO to Pt 2
    3. 3. COMPELLING PHOTO to Pt 2
    4. 4. COMPELLING PHOTO to Pt 1
    5. 5. COMPELLING PHOTO to Pt 1
    6. 6. SITUATION
    7. 7. ?
    8. 8. COMPELLING PHOTO to Pt 2
    9. 9. COMPELLING PHOTO to Pt 1
    10. 10. WHY US? PICTURE HERE Talking Points: UNICEF has never addressed this area of need/users Whats the landscape? Who's doing what and where can we address the need?
    11. 11. COMPELLING PHOTO to Pt 2
    12. 12. RIVAL 1 [screengrab]
    13. 13.  COSTS:     • pH Paper Strips 10 books - 200 strips - pH 6.8 - 8.3=$14 • pH Paper Strips 10 books - 200 strips - pH 5.2 - 6.7=$14 • pH Paper Strips 20 Books - 400 strips - pH 5.2 - 6.7 & pH  6.8 - 8.3 (SAVE £4)=$20
    14. 14. RIVAL 2 [screengrab]
    15. 15. HOW DOES IT WORK? DIAGRAM TIME! IMPLEMENTATION USER PERSONA? USER STORY? DIAGRAMS !!!
    16. 16. HOW DOES IT WORK? TECH DIAGRAM TIME! IMPLEMENTATION USER PERSONA? USER STORY? DIAGRAMS !!!
    17. 17. HOW DOES IT WORK? LOW TECH DIAGRAM TIME! IMPLEMENTATION USER PERSONA? USER STORY? DIAGRAMS !!! COMMUNITY ENGAGEMENT
    18. 18. HOW DOES IT WORK? DIAGRAM!!!!!!!!!
    19. 19. SELF EMPOWERMENT - Putting health in own hands - Allows women to follow up with care regardless of their location from the aid camps. - Help reduce stress on local health network by self-monitoring + employing local health volunteers, NGO partners, etc.
    20. 20. Old Notes THIS IS FROM ELLIE's NOTE STILL PRESERVING THEM FOR REFERENCE
    21. 21. M.A.M.A Hotline: (Mothers And Medical Aide) Vulnerable Populations: • Pregnant women are one of the most high risked populations within a disaster. • Unlike other victims, their needs are specific (pre-natal vitamins, nutrition, etc) Previous Efforts/Effectiveness/Compelling • Emergency disaster response medical kits (gloves, towel, soap, sterile razor and thread to tie off the umbilical cord). • Comb through camps to find pregnant women In Haiti, many aide workers found it difficult to distribute emergency pregnancy kits because the identification process within camps was cumbersome.
    22. 22. M.A.M.A Hotline: (Mothers And Medical Aide) New Plan • Use mobile technology instead to collect information and distribute aide. Population intended? • Pregnant women What are the requirements for users? • mobile phone What motivation is there for the user to use it? • a faster method to provide necessary medical help and tools more efficiently • prevent death and disease

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