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An Introduction to Facebook

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A beginner's guide to using the social network Facebook.

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An Introduction to Facebook

  1. 1. An Introduction to FacebookESRAKelli Brown | June 2011<br />
  2. 2. About your presenter<br />CEO and lead consultant at Pixel/Point Press<br />Decade of experience:<br />Web development and design<br />Print and digital graphic design<br />Web marketing<br />Search Engine Optimization (SEO)<br />Send questions to kelli@pixelpointpress.com<br />
  3. 3. What we do:<br /><ul><li>Social Media
  4. 4. Search Engine Optimization (SEO)
  5. 5. Website Development in WordPress and Joomla!
  6. 6. Custom Facebook Tabs and Pages
  7. 7. Consulting
  8. 8. Strategy
  9. 9. Implementation
  10. 10. Maintenance</li></li></ul><li>What is Facebook?<br />
  11. 11. Facebook in a nutshell<br />Largest social network worldwide<br />Translated into 97 different languages and dialects (including Hebrew, Pirate English)<br />Nearly 700 million active users<br />Visited the site in the past month<br />Passed Google as most visited site on the web<br />
  12. 12. Facebook’s (short) history<br />Founded at Harvard as an internal network<br />Expanded to international colleges<br />High schools also added<br />Expanded to work networks<br />Expanded worldwide – Sept. 2006<br />
  13. 13. Facebook growth<br />
  14. 14. Why use Facebook?<br />To connect: With family, friends, organizations, companies, groups and communities<br />To share: Storytelling, events, photos, videos<br />To discuss: Comments, feedback, reviews, discussions, polls<br />
  15. 15. News Feed<br />
  16. 16. Facebook Page Types<br />Four types of pages:<br />Profile – for individual people<br />Group – whether commercial or for fun<br />Fan – Businesses, products, artists, public figures<br />And others – it changes quickly and often<br />
  17. 17. Getting Started – Personal profiles<br />Use your real name and an email address you check often<br />Add a picture to make it easier to find you<br />Add basic biography information<br />Adjust your privacy settings<br />
  18. 18.
  19. 19. My favorite part of Facebook is…<br />SHARING<br />Sharing news quickly with a huge amount of people I’m connected to worldwide…<br />(posted about an hour after arrival)<br />
  20. 20. Comments<br />
  21. 21. Photos<br />
  22. 22. Videos<br />
  23. 23. Links to other sites on the web<br />
  24. 24. Events<br />
  25. 25. Notes<br />
  26. 26. How to start sharing?<br />Who will see the updates I post?How do I find friends first?<br />
  27. 27. Finding new friends<br />
  28. 28. Searching<br />
  29. 29. Facebook Messages<br />
  30. 30. Privacy Settings - Individual<br />
  31. 31. Privacy Settings - Content<br />
  32. 32. Questions about personal profiles?<br />
  33. 33. Facebook Groups<br />
  34. 34. Groups Controversy<br />Anyone can add you to any group they are a member of<br />Other group members can view your info<br />Your group “affiliation” is visible<br />Changes irk a lot of people<br />Once you reject a group “invitation,” the host can’t invite you to any other groups<br />
  35. 35. Pages<br />To become a fan, click the Like button:<br />
  36. 36. Games<br />
  37. 37. Causes<br />
  38. 38. For best results…<br />Never give out your Facebook password<br />Never input your credit card number on Facebook<br />Don’t post anything you might regret…<br />Use caution with location-based information<br />When it doubt, change your password<br />Don’t click on anything that looks suspicious<br />
  39. 39. Questions?<br />Feel free to contact me later at kelli@pixelpointpress.com<br />

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