A Gowalla How-To - Only Shenanigans?

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A Gowalla Introduction from @pixelfreund for the SocialMediaGipfel Zürich. #smgzh02

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A Gowalla How-To - Only Shenanigans?

  1. 1. pixelfreund.<br />OnlyShenanigans?<br />A GowallaHow-To<br />Ralph Hutter<br />www.pixelfreund.ch | www.twitter.com/pixelfreund<br />
  2. 2. Whatthe heck isGowalla?<br />LocationBasedSocial Network<br />LocationBased Info Services<br />Virtual GeoCaching<br />Augmented Reality<br />TwitterReplacement<br />Just a (mobile) Game<br />
  3. 3. Gowalla Clients<br />iPhoneApp<br />Mobile Website m.gowalla.com<br />Website www.gowalla.com<br />
  4. 4. The Objectives?<br />Collect Bonus items (forlogins)<br />Vault 100 hiddenitems<br />Collectpinsfor check Ins, completingtrips, foundingspots etc.<br />Tweet „I am here“-indication<br />Create andfound Spots <br />
  5. 5. Goodtoknow<br />Youcan‘tcarrymorethan 10 items<br />The listofmissingitemsischangingfrequently<br />You‘ll find themissingitemslist<br />In yourprofile on www.gowalla.com<br />WithGowalla Tools<br />Youcan‘tmove back accidentallyvaulteditems<br />Youcanadjustthepositionofnewspots on thewebsite<br />
  6. 6. Dos andDonts<br />Do<br />Share items<br />Add anddescribenewspots (carefully )<br />Foundexistingplaces<br />Adjust /edityourfoundedspots on Website<br />Tweet relevant factsaboutthespot<br />
  7. 7. Dos andDonts<br />Don‘t<br />Tweeteachandevery check-in<br />Invitepeopleyoudon‘tknowasfriends<br />Create spotstwice<br />Set „Spam“ orfakespots<br />
  8. 8. Phenomenons<br />Thousandsofuser‘shomes<br />With funny nameslike: HQ, home, kitchen, batch, mother in law, homebase<br />Bloggers creatingvirtuallounges in highlyfrequentedplaces<br />
  9. 9. iPhoneApp<br />Tap, tap, schrabbel, schrabbel<br />
  10. 10. GowallaPassport<br />It‘slikeyour personal passportwithstamps in it.<br />Vault Items here<br />Check In<br />Add new Spots<br />
  11. 11. Nearby Spots<br />Nearby Spot<br />Browse byCategories<br />Hint:<br />Browse byCategoryif an item does not appear on thelist<br />
  12. 12. Spots<br />Check in <br />Foundspot<br />Browse itemstoswap<br />
  13. 13. People<br />You will besurprised, howmanypeople will crossyourway<br />
  14. 14. Items<br />Swap missingitems (andvaultafterwards)<br />
  15. 15. Check in<br />Send a (spot-relevant) statusmessagetoTwitterorFacebook<br />Userarely<br />Don‘tspamyourfriends<br />
  16. 16. Bonus Items<br />Oh yeah!<br />Bonus itemswon‘tdrop, ifyouhave 10 items in your pack<br />Vaultandfoundoften<br />Certainitemsdropaccordingto type ofspot (Slice of Pizza at an Italian Restaurant)<br />
  17. 17. Items in Spots<br />Check spotwhetherthereis a missing item youneed<br />Swap withitemsfromyour pack<br />
  18. 18. People in Spots<br />Getfounderwheneverpossible<br />Only a limited number per spotpossible<br />
  19. 19. Mobile websitehttp://m.gowalla.com<br />Klick, klack.<br />
  20. 20. Mobile Website<br />Web NOT iPhoneApp<br />Use on all cellphoneswithbrowser<br />
  21. 21. Gowalla Tools<br />Klick, klack.<br />
  22. 22. Web App<br />www.gowallatools.com<br />
  23. 23. Missing Items<br />Check missingitemsbeforevaulting<br />
  24. 24. WEBSITE / WWW.GOWALLA.COM<br />Klick, klack.<br />
  25. 25. Passport / Account<br />Check edityourownspots<br />Check missingitems<br />Check popularityofyourspots<br />
  26. 26. Missingitems<br />Beaware: Missing Items changefrequently<br />
  27. 27. Mytrips<br />Create yourowntrips<br />Trips must haveat least 3 spots<br />Don‘tforgetto push thepublishbutton<br />
  28. 28. Spots<br />Edit yourspots<br />Description<br />Position on Map<br />
  29. 29. Shenanigans?<br />Youdecide!. Getintothegameandtryyourself. WhataboutForesquare? Not even half thefun…<br />OnlyShenanigans?<br />
  30. 30. Tools / Links<br />http://www.gowalla.com<br />http://m.gowalla.com<br />http://gowallatools.com/<br />http://iphone.gowallatools.com/<br />http://erikschimmel.de/gowalla-handbuch/Gowalla Tools<br />
  31. 31. pixelfreund.<br />Thankyou!<br />Go out and check in.<br />Ralph Hutter<br />www.pixelfreund.ch | www.twitter.com/pixelfreund<br />

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