How to Make Your Presentations

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This presentation show you what you need to do to make your presentation video-centric. It was presented on June 11, 2010 at the National Speakers Association University. Thank you to Tim Street, who directly inspired part of this presentation.

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  • Examples: How-to, customer case studies and product demos
  • How to Make Your Presentations

    1. 1. How to Make Your Presentations Video-Centric National Speakers Association University June 11, 2010 Bettina Hein Founder & CEO Pixability, Inc.
    2. 2. What you will learn today  How To Use Video in Your Presentations  Tools  Making Your Own Videos  Dos and Don’ts for Video © Pixability, Inc. 2
    3. 3. How do YOU make your presentations fun?
    4. 4. 140 128 Bar 120 100 Charts? 80 60 66 76 84 Actual 56 Goal 60 53 50 50 50 40 30 20 - Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10
    5. 5. Stock Photos?
    6. 6. Cartoons?
    7. 7. Frustrated?
    8. 8. What makes for good video in presentations?
    9. 9.  Emotion  Humor  Spectacle  Surprise  Controversy © Pixability, Inc. 9
    10. 10. Emotion
    11. 11. Humor
    12. 12. Spectacle
    13. 13. Surprise
    14. 14. Controversy
    15. 15. Tools to Use to Grab Online Videos  Tip: Spend a few $ for a shareware tool, free ones can contain viruses and don’t work well  PC: Super Screen Recorder http://www.free-screen-capture.com/screen-recorder/ WM Recorder http://www.wmrecorder.com/wm_capture.php#All-streaming-media Replay Media Catcher http://www.applian.com/download-videos/  Mac: Snapz Pro http://www.ambrosiasw.com/utilities/snapzprox/ © Pixability, Inc. 15
    16. 16. Can’t find the right video?
    17. 17. Searching for Online Videos  YouTube search  Google Video search  Bing Video search © Pixability, Inc. 17
    18. 18. Still can’t find the right video?
    19. 19. Make Your Own Video © Pixability, Inc.
    20. 20. © Pixability, Inc.
    21. 21. Tip #1: Get easy-to-use camera •Find a camera with easy download •Spend $100-200 •Good ones are: Flip Camera Kodak Zi8
    22. 22. Tip #2: It’s the content, baby •Remember: Emotion, Humor, Spectacle, Surprise, Controversy •Don’t stuff too many messages in one video
    23. 23. Tip #3: Hold still •Hold the camera with both hands •Count to 10 in your head for each shot •Use a (small) tripod
    24. 24. Tip #4: Lights, camera, action •Turn on all available lights or use daylight •Film with person’s face to a window (NOT their back!) •Speak loudly or get close for best audio
    25. 25. Tip #5: Reuse, Recycle, Repeat •Reuse: video is 53x more likely to be on 1st page of Google •Recycle: website, YouTube, Facebook, newsletters, email signature •Repeat: One-offs don’t work - create a series
    26. 26. Dos and Don’ts for Presenting with Video
    27. 27. Do #1: Rehearse on projector •Try on your computer and on facility’s computer •Get there at least 2 hours before your presentation •Grab responsible AV person immediately •Have a back-up plan
    28. 28. Do #2: Use several short clips •45 seconds or less is best •Don’t hesitate to use tools to edit down
    29. 29. Do #3: Make it seem like a piece of cake •Play it immediately •Don’t announce •Don’t explain video before people see it
    30. 30. Don’t #1: Don’t start with a video •People are coming to see you, not a feature film •Strike a balance between light and dark •Enlist a helper
    31. 31. Don’t #2: Don’t use typical corporate video •Just talking heads are boring •People don’t want to see fancy shots of your production machines
    32. 32. Don’t #3: Don’t rely on sound •Venues are notoriously bad with audio •Moving images that tell a story – sound is a bonus •Bring your own speakers
    33. 33. Thank you. Bettina Hein 1-800-281-8530 hein@pixability.com @pixability on Twitter www.pixability.com
    34. 34. Pixability makes video marketing EASY

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