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How to Make Your Presentations

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This presentation show you what you need to do to make your presentation video-centric. It was presented on June 11, 2010 at the National Speakers Association University. Thank you to Tim Street, who directly inspired part of this presentation.

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How to Make Your Presentations

  1. 1. How to Make Your Presentations Video-Centric National Speakers Association University June 11, 2010 Bettina Hein Founder & CEO Pixability, Inc.
  2. 2. What you will learn today  How To Use Video in Your Presentations  Tools  Making Your Own Videos  Dos and Don’ts for Video © Pixability, Inc. 2
  3. 3. How do YOU make your presentations fun?
  4. 4. 140 128 Bar 120 100 Charts? 80 60 66 76 84 Actual 56 Goal 60 53 50 50 50 40 30 20 - Jan-10 Feb-10 Mar-10 Apr-10 May-10 Jun-10
  5. 5. Stock Photos?
  6. 6. Cartoons?
  7. 7. Frustrated?
  8. 8. What makes for good video in presentations?
  9. 9.  Emotion  Humor  Spectacle  Surprise  Controversy © Pixability, Inc. 9
  10. 10. Emotion
  11. 11. Humor
  12. 12. Spectacle
  13. 13. Surprise
  14. 14. Controversy
  15. 15. Tools to Use to Grab Online Videos  Tip: Spend a few $ for a shareware tool, free ones can contain viruses and don’t work well  PC: Super Screen Recorder http://www.free-screen-capture.com/screen-recorder/ WM Recorder http://www.wmrecorder.com/wm_capture.php#All-streaming-media Replay Media Catcher http://www.applian.com/download-videos/  Mac: Snapz Pro http://www.ambrosiasw.com/utilities/snapzprox/ © Pixability, Inc. 15
  16. 16. Can’t find the right video?
  17. 17. Searching for Online Videos  YouTube search  Google Video search  Bing Video search © Pixability, Inc. 17
  18. 18. Still can’t find the right video?
  19. 19. Make Your Own Video © Pixability, Inc.
  20. 20. © Pixability, Inc.
  21. 21. Tip #1: Get easy-to-use camera •Find a camera with easy download •Spend $100-200 •Good ones are: Flip Camera Kodak Zi8
  22. 22. Tip #2: It’s the content, baby •Remember: Emotion, Humor, Spectacle, Surprise, Controversy •Don’t stuff too many messages in one video
  23. 23. Tip #3: Hold still •Hold the camera with both hands •Count to 10 in your head for each shot •Use a (small) tripod
  24. 24. Tip #4: Lights, camera, action •Turn on all available lights or use daylight •Film with person’s face to a window (NOT their back!) •Speak loudly or get close for best audio
  25. 25. Tip #5: Reuse, Recycle, Repeat •Reuse: video is 53x more likely to be on 1st page of Google •Recycle: website, YouTube, Facebook, newsletters, email signature •Repeat: One-offs don’t work - create a series
  26. 26. Dos and Don’ts for Presenting with Video
  27. 27. Do #1: Rehearse on projector •Try on your computer and on facility’s computer •Get there at least 2 hours before your presentation •Grab responsible AV person immediately •Have a back-up plan
  28. 28. Do #2: Use several short clips •45 seconds or less is best •Don’t hesitate to use tools to edit down
  29. 29. Do #3: Make it seem like a piece of cake •Play it immediately •Don’t announce •Don’t explain video before people see it
  30. 30. Don’t #1: Don’t start with a video •People are coming to see you, not a feature film •Strike a balance between light and dark •Enlist a helper
  31. 31. Don’t #2: Don’t use typical corporate video •Just talking heads are boring •People don’t want to see fancy shots of your production machines
  32. 32. Don’t #3: Don’t rely on sound •Venues are notoriously bad with audio •Moving images that tell a story – sound is a bonus •Bring your own speakers
  33. 33. Thank you. Bettina Hein 1-800-281-8530 hein@pixability.com @pixability on Twitter www.pixability.com
  34. 34. Pixability makes video marketing EASY

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