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Creating Your First Marketing Video.Dos and Donts

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Creating Your First Marketing Video.Dos and Donts

  1. 1. Creating Your First Marketing Video: Dos and Don’ts<br />March 31, 2010<br />Bettina Hein<br />Founder & CEO<br />Pixability, Inc.<br />Jeanne Hopkins<br />Director of Marketing<br />HubSpot Inc.<br />
  2. 2. Agenda<br /> <br />Introduction<br />Dos: 10 tips for easy videos<br />Don’ts: 3 things to avoid<br />Questions?<br />
  3. 3. © Pixability, Inc.<br />
  4. 4. © Pixability, Inc.<br />
  5. 5. Marketing Video Tip #1: Get easy-to-use camera<br /><ul><li>Find a camera that allows for easy download
  6. 6. Spend $100-200
  7. 7. Good ones are:</li></ul>Flip Camera<br />Kodak Zi8<br />
  8. 8. Marketing Video Tip #2: It’s the content, baby<br /> <br /><ul><li>Think about your best customers: What interests them?
  9. 9. Shorter is better – 2 minutes!
  10. 10. Examples: How-to, customer case studies and product demos
  11. 11. Don’t overthink it</li></li></ul><li>Marketing Video Tip #3: Hold still<br /> <br /><ul><li>Hold the camera with both hands
  12. 12. Count to 10 in your head for each shot
  13. 13. Use a (small) tripod</li></li></ul><li>Marketing Video Tip #4: Quiet Please!<br /><ul><li>Find a quiet place for interviews
  14. 14. Ask interviewees to speak up
  15. 15. Get close to your subject for best audio
  16. 16. Turn off fans and loud machines</li></ul> <br />
  17. 17. Marketing Video Tip #5: Lights, camera, action<br /> <br /><ul><li>Turn on all available lights
  18. 18. Use daylight
  19. 19. Film with people face to a window (NOT their back!)</li></li></ul><li>Marketing Video Tips #6-10: Advanced tips<br /> <br />Tip #6: Location, location, location<br />Tip #7: Vary the distance<br />Tip #8: Lips sealed<br />Tip #9: Be authentic<br />Tip #10: Edit<br />Bonus tip: Clear call-to-action<br />
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  23. 23. Questions?<br />14<br />
  24. 24. Pixability: Just 3 easy steps<br />© Pixability, Inc.<br />
  25. 25. Thank you. <br />Bettina Hein<br />1-800-281-8530 hein@pixability.com<br /> <br />

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