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Digital Signage in Russia: Observation and Trends

The presentation I made in Berlin at Digital Signage Europe 2013. It covers some results of the research we carried out in AUVIX on DS market in Russia.

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Digital Signage in Russia: Observation and Trends

  1. 1. Digital Signage in Russia:Observations and TrendsAlexander PivovarovCenter of Excellence of Digital Signage13.06.2013 (updated)
  2. 2. About AUVIX• Leading Russian pro-AV distributor and SystemIntegrator• 20 years on the Russian market• 40 brands and over 20 distribution contracts• 1500 dealers over the entire Russia• over 3000 cities in Russia and CIS• over 200 implemented projects• 150+ employees
  3. 3. Russia: Basic Facts 17 075 400 sq. km. ≈ 3 Europes The largest country in theworld, 1/8 of inhabited land area 9 time zones 143 mln. people - 9th nation
  4. 4. Russia: 8th World EconomyUSA$16.2Japan$5.1China$9.0Germany$3.6 France$2.7Brazil$2.5UK$2.4Russia$2.2Italy$2.1India$2.0GDP in trillions of U.S. dollarsSource: IMF, World Economy Outlook
  5. 5. Russia: Economy Slowdown GDP slowdown (2.4% by end of 2013,1/2 of expected) Capital outflow Retailers observes slowdown in thegrowth of sales Decrease in inflation Increase of tax burden on the smallbusiness Growth of NPL (nonperforming loans)The Russian Economy is not-so-bad,but there are fears of crisis amongbusiness society
  6. 6. Digital Signage in RussiaOur observations•Low penetration of Digital Signage - Russia is behind Europefew years•Potential capacity is HUGE•Digital Signage is a must-have tool for Russian retail chains•Lot of interest among AUVIX’s partners on Digital Signage•Lack of knowledge and expertise among partners•Lack of understanding how to use Digital Signage amongend-users
  7. 7. DS Russia Research 2013Participating companies•Panasonic•NEC•LG•Samsung•MMD Philips•Dismart•Increditech•Adissy•Auvix•Digisky•Hoist Group•Cardo Media
  8. 8. H1‘2013 ResultsSource:AUVIX Research, June 2013Q: Russian DS marketin 5 months of 2013compared to 2012The market showed somegrowth, but it was rather slow.Higher growth rate fornewcomers and aggressiveplayers.Moderate decline11 %No change33 %Moderate growth33 %Significant growth22 %
  9. 9. Q1‘2013 ResultsNumber of units: 6750Volume (MUSD): 24.30+0,7%-1,7%Flat Panel Displays Market in Russia,Q1’2013Source: Quarterly Flat Panel Market Report, Q1’2013
  10. 10. Short Term ForecastSource:AUVIX Research, June 2013Q: What’s your forecaston Digital Signage marketfor next 6-12 months inRussia?It’s expected that the market willgrow faster in the future.Despite of crisis fear nobody saidthat the market will decline.No answer11 %Moderate growth56 %Significant growth33 %
  11. 11. Long Term ForecastSource:AUVIX Research, June 2013Q: What’s your forecaston Digital Signage marketon long term (3-5 years)in Russia?In a long term perspective, it’sexpected that the market will growsignificantly.No answer11 %Moderate growth22 %Significant growth67 %
  12. 12. Top SegmentsSource:AUVIX Research, June 2013Top Segments inRussiaAdvertising and QSRsegments have got asignificant boost.PQMedia: Russia was thefastest-growing DOOHmarket in 2012, rising 26.9%,QSRAdvertisingRetailCorporateHospitalityBanking 6 %6 %13 %19 %25 %31 %
  13. 13. Success StoryMegafon Retail by DISMART, 1500 locations
  14. 14. Alexander PivovarovCenter of Excellence of Digital SignageAUVIXEmail: a.pivovarov@auvix.ruTel: +7 (916) 214-0255Skype: a.pivovarov

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