Portfolio2

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Sampling of toys I designed or managed the design of, while working in-house at Fisher-Price, Hasbro, and RC2, and more more recently as a freelance designer.

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Portfolio2

  1. 1. Jen Long<br />pivotal.design.jen@gmail.com<br />
  2. 2. Jen Long<br />pivotal.design.jen@gmail.com<br />
  3. 3. Jen Long<br />pivotal.design.jen@gmail.com<br />
  4. 4. Jen Long<br />pivotal.design.jen@gmail.com<br />
  5. 5. Jen Long<br />pivotal.design.jen@gmail.com<br />
  6. 6. Jen Long<br />pivotal.design.jen@gmail.com<br />
  7. 7. Jen Long<br />pivotal.design.jen@gmail.com<br />
  8. 8. Jen Long<br />pivotal.design.jen@gmail.com<br />
  9. 9. Jen Long<br />pivotal.design.jen@gmail.com<br />Design Management<br />Achievements:<br />Directed the new look <br />Designed or contracted all product<br />Built cross-disciplinary team in-house<br />Developed through Far East Office<br />Contributed to IP and entertainment<br />$57 million sold in first six months!<br />2001 –2004<br />Product Design Manager<br />Rainbow Dash Illustration by Gayle Middleton<br />
  10. 10. Jen Long<br />pivotal.design.jen@gmail.com<br />Salon / Boutique Playset<br />Original concept sketch by Jen Long<br />
  11. 11. Jen Long<br />pivotal.design.jen@gmail.com<br />T<br />2003 Pony Re-launch<br />he new pony evolved from watching girls play, <br />asking them questions, and listening to <br />their answers.<br />This original '80s style was the one they favored.<br /> They liked to comb her hair and look into her eyes.<br />Her appeal seemed to be her soft shape and vulnerability.<br />And something about those eyes!<br />But this '90s style pony was the one they carried around.<br />It's smaller size fit so well in their hands.<br />Yet I did not see them returning to gaze at her.<br /> She had rhinestones in her eyes, which seemed to<br />deflect rather than draw in.<br />Blossomforth<br />The first prototype of<br />Generation 3 ponies<br />T<br />he solution was a simple combination. <br />The innocent appeal of the original '80s pony, <br />with a slightly smaller body. Her limbs were given<br />a little more shape without losing roundness. Then we <br />took a nodfrom anime and enlarged her eyes, taking care <br />to ensure that their shape and proportions drew<br />one deep into her world.<br />Their eyeswill tell you when you've got it right!<br />Clay sculpture by Debbie Barlow<br />
  12. 12. Jen Long<br />pivotal.design.jen@gmail.com<br />The Celebration Castle<br />Original concept sketch<br />by Jen Long<br />Nominated for the Toy Industry Association’s <br />2003 TOTY (Toy of The Year) AwardGirls’ Category<br />
  13. 13. Jen Long<br />pivotal.design.jen@gmail.com<br />’03 INDUSTRIAL DESIGN EXCELLENCE AWARDS<br />2-in-1<br />Consumer Products<br />Tummy<br />Time<br />Gym<br />BRONZE<br />An infant exerciser that converts <br />from an overhead position to a floor position <br />that stimulates development <br />of babies' abdominal and neck muscles.<br />
  14. 14. Jen Long<br />pivotal.design.jen@gmail.com<br />Original concept rendering by Jen Long<br />Product Features<br /><ul><li> Traditional overhead gym easily converts to a toy babies can play with while
  15. 15. on their tummies! 
  16. 16. When the toy is in gym mode, babies </li></ul>lie on their backs and bat the dangling bee and butterfly to activate fun melodies, sounds and light-up characters! <br /><ul><li> When gym is used as a tummy toy, babies can press the bee, butterfly or other characters to enjoy the music and lights!
  17. 17. Colorful roller spins 'round and 'round!
  18. 18. Babies can see their reflections in the angled mirror!
  19. 19. Two modes of music -- extended play and baby-activated!
  20. 20. Plays 8 classic tunes.
  21. 21. 2 volume control settings</li></ul>“Babies are able to crawl on hands and knees, move in and out of sitting, and eventually pull to stand as a result of tummy time in infancy.”<br />~Pro Baby, LLP <br />
  22. 22. Long<br />Jen<br />Jen Long<br />65 Edgehill Road Providence, RI 02906 401.861.4295 pivotal@cox.net<br />pivotal.design.jen@gmail.com<br />Magic Screen Learning Desk<br />
  23. 23. Jen Long<br />pivotal.design.jen@gmail.com<br />
  24. 24. Long<br />Jen<br />Jen Long<br />65 Edgehill Road Providence, RI 02906 401.861.4295 pivotal@cox.net<br />pivotal.design.jen@gmail.com<br />Concept rendering & cost drawing by Jen Long <br />Alias computer model <br />by Jeanette Numbers<br />Magic Screen Learning Pal<br />
  25. 25. Jen Long<br />pivotal.design.jen@gmail.com<br />
  26. 26. Jen Long<br />pivotal.design.jen@gmail.com<br />
  27. 27. Jen Long<br />pivotal.design.jen@gmail.com<br />Remote Control<br />Slumbertime Soother<br />The first crib attached soothing toy with a<br />remote control to allow parents to restart<br />its calming music and gentle lights without<br />completely re-entering baby’s room.<br />Baby can fall back to sleep without having<br />her desire to be picked up triggered<br />by the sight of her parents.<br />Received utility patent<br />First remote control product<br />in the baby care category<br />“I think Fisher Price or whoever invented this deserves a special award for <br />coming up with something so nifty and helpful. This Remote Control <br />has helped us ALL get a good night sleep on many occasions in my family.”<br />-patch3boys@epinions.com<br />Remote is designed to hang on door or to be stored in back of toy.<br />

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