What Can Social Media Do for You & Your Employeer


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presented on 2/26/10 during UCONN speed networking event at Pitney Bowes WHQs, Stamford, CT

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  • There are several channels we use for engagement in social media for our customers including our online user forum, several twitter accounts, a handful of facebook fan pages and LinkedIn. Check out some of the links below
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  • Nice presentation. How does PB use social media to engage with it's B2B customers?
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What Can Social Media Do for You & Your Employeer

  1. 1. What can social media do for you and your employer? Aneta Hall Social Media Strategist Pitney Bowes 2/26/2010 Every connection is a new opportunity ™
  2. 2. Social media is the biggest shift since the industrial revolution. <ul><li>FACTS: </li></ul><ul><li>96% of Generation Y have joined a social network. </li></ul><ul><li>Social media has overtaken porn as the # 1 activity on the Web. </li></ul><ul><li>If Facebook were a country, it would be the world’s fourth largest. </li></ul><ul><li>80% of companies are using LinkedIn as their primary tool to find employees. </li></ul><ul><li>Wikipedia has over 13 million articles. </li></ul><ul><li>There are 2000 million blogs. </li></ul><ul><li>No. 2 largest search engine is YouTube. </li></ul><ul><li>34% of bloggers post opinions about products & brands. </li></ul><ul><li>25% of search results for the world’s top 20 largest brands are links to user-generated content. </li></ul><ul><li>78% of consumers trust peer recommendations more than mainstream media. </li></ul><ul><li>24 of the 25 largest newspapers are experiencing record declines in circulation. </li></ul><ul><li>Online students outperform those receiving face –to-face education. </li></ul>More stats: http://www.youtube.com/watch?v=sIFYPQjYhv8
  3. 3. What can social media do for the enterprise? EXTERNAL social media INTERNAL social media Marketing <ul><li>Brand awareness </li></ul><ul><li>New channels for content placement </li></ul><ul><li>Building web traffic </li></ul><ul><li>Search Engine Optimization (SEO) </li></ul>Sales <ul><li>Finding qualified prospects </li></ul><ul><li>Lead nurturing </li></ul><ul><li>Building connections socially </li></ul>Public Relations <ul><li>External stakeholder communication </li></ul><ul><li>Brand reputation / crisis management </li></ul><ul><li>Engaging w/ new media influencers </li></ul>R&D <ul><li>Crowd sourcing for product. devel. </li></ul><ul><li>Competitive analysis </li></ul><ul><li>Market research </li></ul>CRM <ul><li>Social Customer Service </li></ul><ul><li>Community Support </li></ul><ul><li>Customer engagement </li></ul>HR <ul><li>Talent sourcing & acquisition </li></ul><ul><li>Drive cultural change e.g. Inside Dr.’s bag (internal blog) </li></ul><ul><li>Enhance productivity e.g. wikis, project workspaces </li></ul><ul><li>Enable collaboration e.g. instant messenger, web conferencing </li></ul><ul><li>Eliminate silos e.g. PB Yammer </li></ul><ul><li>Innovate & Ideate e.g. PB IdeaNet </li></ul>Drive cultural change Enhance productivity Enable collaboration Eliminate silos Foster bottom-up innovation
  4. 4. The process of corporate social media adoption Standards Dev. & Training Social Media Governance <ul><li>Social Media monitoring </li></ul><ul><li>Social Media Metrics </li></ul><ul><li>Social Media Usage Policies </li></ul><ul><li>Branding Standards </li></ul><ul><li>Crisis Management planning </li></ul><ul><li>Individual channel guidelines </li></ul><ul><li>Social Media Training </li></ul><ul><li>Social Media Council </li></ul><ul><li>Policy and Standards reinforcement </li></ul>Social Media Strategy <ul><li>Social Media strategy development </li></ul><ul><li>Business Unit Social Media strategy consultation </li></ul>Monitoring & Measurements
  5. 5. What can social media do for YOU? <ul><li>PERSONAL </li></ul><ul><ul><li>Stay in touch w/ family & friends </li></ul></ul><ul><ul><li>Share content (pics, video) </li></ul></ul><ul><ul><li>Communicate in real/near time </li></ul></ul><ul><li>PROFESSIONAL </li></ul><ul><ul><li>Establish your professional brand </li></ul></ul><ul><ul><li>Create/publish content </li></ul></ul><ul><ul><li>Develop & nurture professional relationships & networks </li></ul></ul><ul><ul><li>Interact w/ experts </li></ul></ul><ul><ul><li>Be found! </li></ul></ul>
  6. 6. What does Google (Facebook, MySpace, etc.) say about you? Your name here Facebook search Image search YouTube search
  7. 7. More information and action items <ul><li>ARTICLES to read </li></ul><ul><li>How to Social Network Your Way into a Job http://hotjobs.yahoo.com/career-articles-how_to_social_network_your_way_into_a_job-1133 </li></ul><ul><li>How Social Networking Affects the Student Life Cycle -- From Applicant to Graduate http://chronicle.com/blogPost/How-Social-Networking-Affects/4627 </li></ul><ul><li>COMMUNITIES to join </li></ul><ul><li>Pitney Bowes Facebook Fan page :) http://www.facebook.com/pages/Pitney-Bowes/88676067555 </li></ul><ul><li>Undercover Recruiter Fan Page http://www.facebook.com/theundercoverrecruiter </li></ul><ul><li>BLOGS to subscribe to </li></ul><ul><li>LinkedIn for Students http:// blog.linkedin.com /category/students/ </li></ul><ul><li>Mashable (social media marketing, news) http://www.mashable.com </li></ul><ul><li>SOCIAL MEDIA tasks </li></ul><ul><li>Search Google (Google images, YouTube, Facebook, etc.) for your name </li></ul><ul><li>Set up a LinkedIn profile </li></ul><ul><li>Set up Google Alerts for your name and topics of interest </li></ul>Aneta Hall Email [email_address] Blog: www.AnetaHall.com Twitter: @ anetaH Facebook: Facebook.com/AnetaHall
  8. 8. Every connection is a new opportunity ™ Every connection is a new opportunity ™