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Three Key Trends for Social Media

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Chris Giles,Vice President of Core Mailing, Solutions and Competitive Marketing for the North American Mailing, reviews new trends in social media that will affect virtually every business.

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Three Key Trends for Social Media

  1. 1. March 12, 2013Three Key Trendsfor Social Mediain the Mailing Industry
  2. 2. 2Your PresenterChris Giles first joined Pitney Bowes in the U.K. in 1989and, since then, has held a number of positions aroundthe world, ranging from Product Development andInternational Marketing to Product Line Management,including a web based mailing solutions startup ownedby Neopost SA.During his career in the mailing industry, Chris hasworked closely with postal authorities in a wide range ofcountries. He is currently Vice President of Core Mailing,Solutions and Competitive Marketing for the NorthAmerican Mailing area.
  3. 3. 3Agenda Mail meets mobile/web Where are we today? Where are we going? What is Social Media? Great examples Where are we going?How can you “play in this new game”?
  4. 4. 4QR codes – only the beginning
  5. 5. 5QR codes – well done
  6. 6. 6QR codes – real estate
  7. 7. 7QR codes – purchase “on the road”
  8. 8. 8QR codes – increase sales 25%
  9. 9. 9QR codes – where packages are going
  10. 10. 10What is Social Media to you?
  11. 11. 11Future of Social Media?
  12. 12. 12Search for anything…
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  15. 15. 15What are people saying about you?
  16. 16. 16Do you know about Augmented Reality?Image Source Page: http://www.gizchina.com/2011/04/22/senscape-chinas-augmented-reality-platform/
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  23. 23. 23Yelp!
  24. 24. 24Image Source Page: http://www.gizchina.com/2011/04/22/senscape-chinas-augmented-reality-platform/Gamification – the new “buzz” word2010 - $10M*2013 - $242M*2016 - $2.6B**Estimates
  25. 25. 25Gamification
  26. 26. 26Where can we go from here?• QR codes• YouTube/videos• Twitter• AugmentedReality• Gamification
  27. 27. March 12, 2013
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