The Past, Present, and Future Within the 3rd Wave of Mobile Location

1,745 views

Published on

With billions of lat/longs generated daily in the Smartphone era, Big Data is a big problem, but it doesn't have to be. Eliminating the noise is actually not that hard once you stop thinking like a map maker and start thinking like a business focused on engagement and delivering right time, right place messaging. This presentation will show you how Pitney Bowes Software reduces big data noise, discovers nuggets of value, extends crude location with context, and helps businesses drive traffic, purchases, and loyalty. The presentation will also cover historical ground from an academic perspective to set the tempo for the discussion.

Published in: Mobile, Technology, Business

The Past, Present, and Future Within the 3rd Wave of Mobile Location

  1. 1. The Past, Present, and Future Within The 3rd Wave of Mobile Location
  2. 2. 2©2014 Pitney Bowes. Technology Moves in Waves
  3. 3. 3 Sources: Gartner, Apple, Google, Enders Analysis 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 ©2014 Pitney Bowes. PC | Smartphone Unit Shipments
  4. 4. 4 “These waves of technology, you can see them way before they happen, and you just have to choose wisely which ones you’re going to surf.” -Steve Jobs ©2014 Pitney Bowes.
  5. 5. 5 Waves of Mobile Location  911/112, Locators  Operator Distribution & Billing  1st Mobile Location XML APIs  Web Browser, WAP, SMS  Dots on Maps  MRM Locators & Navigation  Flexible Distribution & Billing  1st Mobile Location Device APIs  BREW, JavaME, Symbian  Maps & Navigation  Location in Every App & Service  App Store Distribution & Billing  Mapping & Navigation as-Features  iOS & Android Core Location APIs  Location Enrichment & Analytics Mobile Location – 3 Waves So Far… ©2014 Pitney Bowes.
  6. 6. 6 Finding Places Pay-For Maps & Navigation Global Revenue Peaked in 2010, Now in Decline Maps & Navigation 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 ©2014 Pitney Bowes.
  7. 7. 7 Finding PeoplePeople Locators Pay-For People Locator Global Revenue Peaked in 2013, Now in Decline 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 ©2014 Pitney Bowes.
  8. 8. 8  Finding Places and People Applications & Services are Now Free-to-End-User Features of Mobile Platforms  Location + Time + Connectivity (i.e., Mobility) is Built Into Every New Digital Product & Service  A Global Network of Mobility Sensors Producing Massive Amounts of Spatiotemporal Data The 3rd Wave ©2014 Pitney Bowes.
  9. 9. 9©2014 Pitney Bowes. Contexts & Possibilities PRESENT Behaviors & Actuals PAST Predictions & Potentials FUTURE
  10. 10. 10 Trigger Processes and/or Actions When Approaching a Place, or Entering (and Exiting) an Area… Welcome to the Area! Come on In! Hope You Enjoyed Your Visit! Come Back Soon! ©2014 Pitney Bowes.
  11. 11. 11 Past Behaviors & Actuals Predictions & Potentials ©2014 Pitney Bowes. Predictions & Potentials Based on Past Actuals & Behaviors
  12. 12. 12 ...Understand the Past ©2014 Pitney Bowes. Where Users Go, and When they go There …Where People Go. When They Go There
  13. 13. 13 Patterns Emerge Over Time… ©2014 Pitney Bowes. …Interests, Intent, and Lifestyle Patterns Emerge Over Time
  14. 14. 14 Place, Interests, and Actions Becomes Known… Arapahoe Basin ©2014 Pitney Bowes. …Actuals Become Known, Feeding Predictions
  15. 15. 15©2014 Pitney Bowes. White, 30 Yr Old, Middle Class Single Male. Rents a Two Bedroom Townhome in a Urban Professional neighborhood in Boulder, CO. Uses Public transportation and spends Lunch Hours at the Gym. Frequents Nightlife Hotspots Regularly. Enjoys Ethnic Foods. Tendency to visit Ski Mountains and Breweries on Weekends. Outdoor, Active Lifestyle Pursuits and Interests.
  16. 16. Thanks. https://flic.kr/p/fWT5tq

×