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The Location Imperative: Integrating Spatial Analysis with Major BI Platform

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Discover how actionable location information can improve your processes, performance and competitive advantage. Few business intelligence (BI) platforms offer advanced geospatial functionality, despite the fact that 80% of business data contains actionable location information. Spatial analysis integration with BI platforms is essential for enabling greater market insight and steering business strategies in the right direction.

This session includes a brief demonstration of mapping data visualization and spatial analytics within the BI environment.

In this webinar you will learn:
• Challenges that hinder BI integration
• How companies are successfully integrating spatial analysis with BI
• New applications, capabilities and business benefits that will result from BI integration

http://www.pitneybowes.com

Published in: Business
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  • DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download Full EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download Full doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download PDF EBOOK here { https://soo.gd/irt2 } ......................................................................................................................... Download EPUB Ebook here { https://soo.gd/irt2 } ......................................................................................................................... Download doc Ebook here { https://soo.gd/irt2 } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book THIS can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer THIS is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story THIS Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money THIS the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths THIS Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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The Location Imperative: Integrating Spatial Analysis with Major BI Platform

  1. 1. The Location Imperative: Integrating Spatial Analysis with Major BI Platforms Brian St Jean Will Wilbrink September 23, 2014
  2. 2. 2 The location imperative 80% of business data has a location component •Static –Addresses of customers, stores, all assets •Dynamic –Transactions –Demographic and behavioral analysis –Real-time presence sensitivity Answers fundamental BI questions
  3. 3. 3 And yet … it is under utilized “ In virtually all BI implementations today, location information isn't ignored, but it is pretty much used exclusively as a descriptive attribute or very coarse-grained and often static dimension.” Andreas Bitterer, Gartner, 2012.11.23
  4. 4. 4 The tide is turning Geospatial analysis in BI will double by 2016 (The Data Warehouse Institute, December 2013) Vendors are stepping up •BI platforms adding geoanalysis/LI •GIS tools offering platform-specific solutions •Consumer mapping and SaaS •Commercial-grade, standards- based solutions
  5. 5. 5 Location Improves Business Intelligence Virtually every organization: •Measures performance (sales, cost, people) and analyzes customer and prospect targets by geography. •Markets by geography. –Target market identification, customer segmentation, merchandising planning •Plans by geography –Network build-out, store trade area analysis, market penetration analysis. •Assigns assets by geography –Services management, law enforcement resources, engineering resources, territory assignments. •Tracks resources by geography –Analyzes customers and support needs by sales territories, asset management, and utilization. •Manages services by geography –Customer service, financial services, field repair services.
  6. 6. 6 What is Missing? Geographic visualization •A map allows users to see spatial patterns and trends and view relative performance data that are often impossible to see using only reports, charts and graphs. Bi-directional interaction •Spectrum Spatial for BI offers deeper analysis by providing the ability to pass data from a report to a map, and from the map to back to the report. Spatial filtering •Geographic filtering enables users to incorporate a spatial dimension to analyzing and modifying a report, to show spatial relationships and clustering trends. BI data enrichment •Location intelligence based on demographic data can be used to enrich and add value to the core BI data in the Data Warehouse. Columnar data often isn’t as meaningful or intuitive as when it is represented visually
  7. 7. Spectrum Spatial for BI
  8. 8. 8 Product Description Spectrum Spatial for BI is an application interface between eight different BI systems, plus Microsoft Excel, and Spectrum Spatial. The result is a visual, geographic representation within a BI report using an interactive mapping interface and tools to manipulate the data and map.
  9. 9. 9 Using Spectrum Spatial for BI Insightful Analysis Report Definition Data Cleansing and Augmentation
  10. 10. 10 Understand Proximity Determine Aggregation Visualize Continually Monitor 3. Analyze 2. Enrich Spatial Analytics of in-house & 3rd party data 1. Validate/Geocode Street City Prov PostCode Longitude Latitude 330 Front St West Toronto Ontario M5V 3B7 -79.39118 43.643502 Business Process Management
  11. 11. 11 Report Definition Identification of: •Metrics / Measurements / KPIs •Geographic points and areas •Base maps
  12. 12. Report Author Demonstration
  13. 13. 13 Map Composition Demographics Flood Zone Distance to Coast Points of Interest Catchment Area Base Map Thematic Layers
  14. 14. 14 Point Layer Each row in the spreadsheet is displayed as a different point on the map Each point has • A Position • A Colour or Symbol • A Label These are based on data columns in the spreadsheet
  15. 15. 15 Area Group Layer A map layer consists of the lines that make up the area outline and tabular attributes for each polygon such as Name, Area, centre point etc. Map Intelligence allows us to ‘Join’ the layer attribute data with data from a spreadsheet to colour regions based on name, or id etc. 2000 + =
  16. 16. 16 Area Group Layer (cont) Each row in the spreadsheet is associated with a separate polygon and the polygon is then coloured based on applying a function such as Count, Sum, Min or Max to the values of a fact column (e.g. Value of grants column) for each row associated with the polygon.
  17. 17. Report Author Demonstration
  18. 18. 18 Business Users Map Enabling a business intelligence solution is often of interest to companies who have: •Invested in one or more Business Intelligence solution. •A relatively large and geographically dispersed base of customers (or citizens) and assets, and/or a large and distributed field sales/service force. •“Customer-facing” services including sales forces, maintenance groups, emergency services (EMT, Fire, Police), call centers, delivery, etc. •The desire to more effectively utilize location intelligence to improve their business decisions and help improve the ROI for their BI solution(s). •They want to enable their business community and executives to better understand their business data through the use of location
  19. 19. Report Usage Demonstration
  20. 20. 20 Excel
  21. 21. 21 Cognos
  22. 22. 22 Cognos
  23. 23. 23 Microsoft Reporting Services
  24. 24. 24 Microsoft Reporting Services
  25. 25. 25 QlikView
  26. 26. 26 QlikView
  27. 27. 27 Business Objects
  28. 28. 28 Oracle OBIEE
  29. 29. 29 Hyperion
  30. 30. 30 BIRT
  31. 31. 31 Actuate
  32. 32. 32 Google Spreadsheets (prototype)
  33. 33. Sample Use Cases by Industry
  34. 34. 34 Public Sector Problem: Analyze and Distribute Assets or Services Solution: •Identify underserved pockets of citizens and redeploy resources. •Help agencies/departments to better manage assets. •Provide analysts who support emergency responders (e.g., police, fire and emergency services) with proper insight into reported incidents to efficiently allocate scarce resources. •Improve outcomes with more efficient planning and analysis. Results:
  35. 35. 35 Financial Services Problem: Market Analysis and Customer Segmentation Solution: Spectrum Spatial for BI provides the ability to pull together, analyze, and present business, spatial and value-added data (e.g., demographics) so that business analysts can rapidly understand their key customer segments, market profile, and ideal customers. By incorporating spatial information, marketers can increase return on their marketing investment by ensuring that they identify and cross-sell to profitable customer segments. The same information is also increasingly used to quantify a financial institutions risk, particularly around mortgage default rates. Results: Financial institutions will reduce costs while realizing higher ROI and profits by injecting location intelligence into their processes to identify profitable customer segments.
  36. 36. 36 Telecommunications Problem: Market Analysis and Segmentation Solution: Spectrum Spatial for BI provides the ability to pull together, analyze, and present business, spatial and value-added data (such as demographics) so that marketing analysts can rapidly understand their key customer segments, market profile and ideal customers. Spectrum Spatial for BI enables business users to access powerful spatial information within one of the most frequently utilized business applications, their BI system. By incorporating spatial information, marketers can increase return on their marketing investment by ensuring that they identify and market to profitable customer segments. Results: Communication service providers will reduce costs while realizing higher ROI and profits by injecting location intelligence into their processes to identify profitable customer segments.
  37. 37. 37 Healthcare Problem: Disease Tracking and Resource Deployment Solution: Government agencies and healthcare organizations need to identify and react to the outbreak of diseases. Providing access to reported incidents, spatial information, and demographic information enables more effective analysis and the proper deployment of resources. Results: Rapidly respond to the outbreak of disease or infections, institute new policies or procedures to reduce or minimize further outbreak, and launch new services or facilities to cope with existing incidents. Accurately report to the community and stakeholders on outbreak events.
  38. 38. 38 Insurance Problem: Risk Avoidance/Analysis Solution: Spectrum Spatial for BI provides the ability to pull together, analyze, and present business, spatial and value-added data so that business analysts can rapidly understand current risk exposure. Spectrum Spatial for BI enables business users to access powerful spatial information within one of the most frequent utilized business applications, their BI system. Results: Insurance carriers and re-insurers can assess the risk within their portfolio using different “what if” scenarios—enabling more rapid and effective decision-making and risk mitigation strategies.
  39. 39. 39 Retail Problem: Market Segmentation and Penetration Analysis, Trade Area Analysis Solution: Spectrum Spatial for BI provides the ability to pull together, analyze, and present business, spatial, and value-added data (such as demographics) so that marketing analysts can rapidly understand their key customer segments, market profile and ideal customers. Spectrum Spatial for BI enables business users to access powerful spatial information within one of the most frequently utilized business applications, their BI system. By incorporating spatial information, marketers can increase return on their investment by ensuring that they identify and market to profitable customer segments. Results: Retailers injecting location intelligence into their business processes, such as direct marketing, will reduce costs while realizing higher ROI and profits.
  40. 40. 40 Summary Challenges that hinder BI integration How companies are successfully integrating spatial analysis with BI New capabilities and business benefits that will result from BI integration
  41. 41. More Information •Web Site: –http://www.pitneybowes.com/us/location- intelligence-software/enterprise-location- intelligence/spectrum-spatial-for-business- intelligence.html •Twitter: –@PitneyBowes •Linked-in: –https://www.linkedin.com/company/pitney- bowes-software

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