Multi-channel customer communications or just operations’ worst nightmare?
HIPAA penalties for violations
of privacy and security of
health info. Staying compliant
Sources: www.marketingsherpa.com/article/chart/customer-communication-by-channel, digitaltransactions.net/news/story/Americans-
marketing-mail-statistics-2014/, compu-mail.com/blog/2014/07/17/25-direct-marketing-mail-statistics-2014/, www.hhs.gov/ocr/
privacy/hipaa/understanding/, “Fauscette, Michael. United States. IDC. Maintaining ERP Systems: The Cost of Change. Framingham, MA.:
UNIT4, 2013. Online”, www.bulldogreporter.com/dailydog/article/pr-biz-update/channels-are-now-irrelevant-to-consumers-new-sdl-
A marketer’s dream… but a headache to operationalize…
But it doesn’t have to be this way.
The right multi-channel customer
communication solution should…
to get a typical ERP system up
and running. Lots of planning
and technical jargon to get
things off the ground.
annual costs for maintaining
and updating Enterprise
Resource Planning (ERP)
systems in extreme cases.
New systems can be
Running cost Potential fines
15% of IDC survey respondents
had to re-implement their
Customers need to be reassured they are communicating
with the correct brand from all channels.
Are you ready for unforeseen labor,
technical, or equipment downtime
or peak volume periods?
60% of millennials expect
a consistent brand experience.
$4.1million $1.5 millionup to 2years
• Unify physical and digital sending
• Simplify implementation
• Be flexible to adapt to market and
• Maximize existing hardware and software
• Increase accuracy of outputs
Yes, it could be that simple…
Pitney Bowes’ Relay™
multi-channel communications suite can
help you adapt to ever-changing customer needs with accuracy
For more information, visit us online:
Consumer mail preferences...
Customers want communications their way...
or just operations’ worst nightmare?
Over 90% of Americans
prefer to receive paper bills.
73% of consumers
actually prefer mail over
other advertising methods.
92% of young shoppers
prefer direct mail for making