Postal Address List Hygiene

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How to cut postage cost through address list hygiene

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Postal Address List Hygiene

  1. 1. Address List Hygiene Clean = Green
  2. 2. Direct Mail – Key Focus Areas <ul><li>Increase deliverability </li></ul><ul><ul><li>Reduce Undeliverable as Addressed (UAA) mail </li></ul></ul><ul><ul><li>Current on Move Updates </li></ul></ul><ul><li>Reduce postage costs </li></ul><ul><li>Increase effectiveness of mailing !! </li></ul>
  3. 3. Undeliverable as Addressed Mail 23.5% of all mail has errors that could negatively impact deliverability!
  4. 4. Move Related UAA Mail <ul><li>Christensen Study of 9.7 billion pieces UAA mail: </li></ul><ul><ul><li>75.8 % Move Related </li></ul></ul><ul><ul><li>5.2 % Missing/Incorrect Apt/Ste Numbers </li></ul></ul><ul><ul><li>0.1 % Missing/Incorrect Directionals </li></ul></ul><ul><ul><li>0.8 % Rural/Highway Contract Box Numbers </li></ul></ul><ul><ul><li>4.4 % Missing/Incorrect Street Name/Numbers </li></ul></ul><ul><ul><li>0.13% Missing/Incorrect City/St/ZIP </li></ul></ul><ul><ul><li>13.6 % Other (Missing Recipient, Illegible Handwritten Address, </li></ul></ul><ul><ul><li>Deceased, Unclaimed, No Mail Receptacle) </li></ul></ul><ul><ul><li>Standard Mail ® accounted for 62.8% of all UAA mail! </li></ul></ul>
  5. 5. Impact Of UAA Mail
  6. 6. C oding A ccuracy S upport S ystem: “Postal Coding” verifies the address falls within a deliverable range , corrects misspellings, adds directionals, and adds required USPS ® Zip Code information. D elivery P oint V alidation : Enhances the integrity of Postal Coding by verifying that the address is an actual Delivery Point according to the USPS ® L ocatable A ddress C onversion S ystem: Service that provides mailers with an automated method of obtaining new addresses when a 911 emergency system has been implemented. Solutions that check the listed addresses and names against the USPS ® NCOA Link ® system. These solutions meet the USPS ® Move Update Standard PHY S I CA L ADD R E S S MOV E S Illustration Source: PBI Address Accuracy
  7. 7. Reduce Postage Costs <ul><li>USPS ® -certified addressing solutions improve address accuracy and reduce postage prices by: </li></ul><ul><ul><li>Standardizing the physical address </li></ul></ul><ul><ul><li>Assigning the right routing barcode to the address </li></ul></ul><ul><ul><li>Validating that the recipient resides at the address </li></ul></ul><ul><ul><li>Sorting the mailpieces for the lowest postage prices possible </li></ul></ul><ul><ul><li>Preparing the required documentation </li></ul></ul>
  8. 8. Address Accuracy Solutions <ul><li>Address Accuracy </li></ul><ul><li>Pitney Bowes solutions are CASS™ certified </li></ul><ul><ul><li>Eliminating duplicates </li></ul></ul><ul><ul><li>Reducing undeliverable addresses </li></ul></ul><ul><ul><li>Take advantage of pre-sort discounts </li></ul></ul><ul><ul><ul><li>Savings up to 53% </li></ul></ul></ul><ul><li>Move Update processing </li></ul><ul><li>Pre-mailing - VeriMove™ Net solution (via NCOA Link® product) </li></ul><ul><ul><li>Real time, 24/7 update processing </li></ul></ul><ul><ul><li>Integrated with mail management software </li></ul></ul><ul><li>Post-Mailing – Track My Mail Update Pro – ACS™ service </li></ul><ul><ul><li>Leverages the Intelligent Mail ® barcode </li></ul></ul>Pitney Bowes offers a range of addressing solutions to help you reduce UAA mail
  9. 9. Address List Hygiene Clean = Green $$$ Bad customer data cost US businesses $611 billion a year plus lost revenue opportunity !! Approx 10 Billion pieces of UAA mail – impact on the environment
  10. 10. Questions ?

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