Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
SHIPPING
MATTERS
to shoppers

©2013 Pitney Bowes Inc. All rights reserved.
SHIPPING
MATTERS
SHIPPING MATTERS

73%
73% of Americans have
purchased a product that
required shipping in the
last year.

• Women (77%) ar...
SHIPPING MATTERS

47%

The breakdown: Who pays more attention today
versus three years ago
• Women pay more attention (54%...
SHIPPING MATTERS

80%

• 41% say shipping options are very important
• Significantly more women than men (47% vs.
34% men)...
SPEED
MATTERS
SPEED MATTERS

77%
Free shipping (77%) is
much more attractive to
Americans than fast
shipping (19%)

Who likes free shipp...
PRICE
MATTERS
PRICE MATTERS

49%
Half (49%) of Americans
have abandoned a
shopping cart due to
shipping costs.

Who’s more likely to aba...
PRICE MATTERS
For those who
have abandoned
a purchase
because of
shipping costs . . .

• $20 was the average cost to ship
...
TRACKING
MATTERS
TRACKING MATTERS
Out for delivery!

For those who
have purchased
a product
that required
shipping in the
last year . . .

...
RETURNING
MATTERS
RETURNING MATTERS

89%
89% of Americans have
made an online purchase
and nearly half (46%)
of survey respondents
have retu...
SURVEY
METHODOLOGY
SURVEY METHODOLOGY
Pitney Bowes conducted a survey to learn more about consumer shopping and shipping habits
leading up to...
Upcoming SlideShare
Loading in …5
×

Shipping Matters to Shoppers: Pitney Bowes Research (Presentation)

7,937 views

Published on

Consumers have spoken and shipping is an important factor when it comes to their shopping decisions. Retailers need to step up their game to accommodate the new set of buyer expectations. Managing shipping costs and returns processes will play a central role to ensuring a satisfying customer experience. Some recent findings help pinpoint what it is that will keep the consumer happy – and make or break a sale.

Published in: Technology, Business
  • DOWNLOAD FULL. BOOKS INTO AVAILABLE FORMAT, ......................................................................................................................... ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... 1.DOWNLOAD FULL. doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Be the first to like this

Shipping Matters to Shoppers: Pitney Bowes Research (Presentation)

  1. 1. SHIPPING MATTERS to shoppers ©2013 Pitney Bowes Inc. All rights reserved.
  2. 2. SHIPPING MATTERS
  3. 3. SHIPPING MATTERS 73% 73% of Americans have purchased a product that required shipping in the last year. • Women (77%) are more likely than men (68%) • College graduates (87%) are more likely than non-graduates (67%) • Americans with HHI of $35K+ (83%) vs. those with less than $35K (62%) • Those with 2+ people in their household (75%), vs. those with a household size of one (63%)
  4. 4. SHIPPING MATTERS 47% The breakdown: Who pays more attention today versus three years ago • Women pay more attention (54%) than men (39%) • Americans ages 18-34 (52%) pay more attention Nearly half (47%) of Americans pay more attention to shipping as part of the overall shopping experience now compared to three years ago. • Americans in lower income brackets (56%) and those with more people in their household (53%) • 56% of those with less than $35K vs. 46% of those with $35K+ • 53% of respondents with 3+ people vs. 43% of those with 1-2
  5. 5. SHIPPING MATTERS 80% • 41% say shipping options are very important • Significantly more women than men (47% vs. 34% men) say very important Shipping options are important to four in five (80%) Americans who purchased a product that required shipping in the last year. 34% 47%
  6. 6. SPEED MATTERS
  7. 7. SPEED MATTERS 77% Free shipping (77%) is much more attractive to Americans than fast shipping (19%) Who likes free shipping? Higher earners, higher educations • 85% of those with $50K+ vs. 73% of those with less than $50K • Some or more college education (84%) vs. high school graduates or less (70%)
  8. 8. PRICE MATTERS
  9. 9. PRICE MATTERS 49% Half (49%) of Americans have abandoned a shopping cart due to shipping costs. Who’s more likely to abandon a shopping cart to shipping costs? • Women (55%) vs. men (43%) • 18-64 year olds (53%) vs. ages 65+ (29%) • HHI of >$75K+ (65%) vs. HHI <$75K (45%) • 2+ people in a household (52%) vs. those with just one (40%) • At least some college education (57%) vs. high school graduates or less (39%)
  10. 10. PRICE MATTERS For those who have abandoned a purchase because of shipping costs . . . • $20 was the average cost to ship • Men have a higher threshold than women [M $24 vs. W $17]
  11. 11. TRACKING MATTERS
  12. 12. TRACKING MATTERS Out for delivery! For those who have purchased a product that required shipping in the last year . . . • 30% track their packages once or twice • 21% track the package 3-5 times • 30% track it six or more time • 17% never track their packages
  13. 13. RETURNING MATTERS
  14. 14. RETURNING MATTERS 89% 89% of Americans have made an online purchase and nearly half (46%) of survey respondents have returned a purchase via mail. How often do these people return purchases by mail? • 37% - not too often, about 25% of the time Who is most likely to return purchases by mail? • 18-64 year olds (49%) vs. age 65 and older (33%) • HHI of >$75K (65%) vs. HHI <$75K (39%) • 2+ people in their household (49%) vs. those with just one (35%) • College graduates (62%) vs. those with some college education or less (39%)
  15. 15. SURVEY METHODOLOGY
  16. 16. SURVEY METHODOLOGY Pitney Bowes conducted a survey to learn more about consumer shopping and shipping habits leading up to the holiday season. The survey results are based on the findings of a telephone survey conducted with 1,005 adults 18 years of age and older, living in the continental United States. Interviewing for this survey was completed by ORC International in October 2013. Margin of error for total respondents is +/- 3.1% at the 95% confidence level. For more information: pb.com/distribution-solutions

×