1.
Optimizing Your Network with
Telco Data
A world of data

2.
Today’s Presenters
Pitney Bowes | Optimizing Your Network with Telco Data 2
Andy Bell
Director Global Data Product Management,
Pitney Bowes
Andy has accumulated a wealth of experience over 25
years in geographic/demographic data and analytics,
leading teams involved in retail location analysis, product
development, statistical modeling and GIS. He previously
worked for GMAP, GlaxoSmithKline and CallCredit
instigating a number of innovative data developments
including creation of an International suite of
geodemographic classifications which now covers 37
countries. Andy drives the data strategy for Pitney Bowes
where he identifies and develops innovative data products
to meet new and exciting client demands.
Sue Disy
Principal Solutions Engineer, Pitney Bowes
Sue supports the Pitney Bowes Americas sales
organization with our Location Intelligence software
solutions and data. Sue has been with the organization
for nearly 24 years and has previously held the
positions of Sales Engineer and Software Trainer. She
has worked with a variety of our software products
ranging from data analytic tools, geocoding
technologies and of course, our desktop mapping
software, MapInfo Pro. Sue studied Geography and
GIS at SUNY New Paltz and SUNY Albany.

3.
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Global coverage, providing clients
access to the most comprehensive
data catalogue.
Focus on providing global breadth and
local depth.
Make our data assets available in new
ways, to new customers, for new
needs.
Global Data Strategy

4.
Global Data
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World Streets
• Map Tiling
• World StreetPro
• StreetPro by Country
• StreePro Nav
• Desktop Routing &
Drivetime
• Enterprise Routing &
Drivetime
World Points of
Interest
• World Points of
Interest (POI)
Premium
• World Points of
Interest (POI) Base
• Retail Destinations
• Retail Pitch
• Digital Elevation
Models
World Boundaries
• World Boundaries
Premium
• Postcode and Admin
Boundaries, Points
and reference tables
• WorldInfo & World
Timezones
• Cadastre, Parcel,
Building Outlines &
Indoor Maps
• Telco
• Risk & Hazard
World Demographics
• Base Demographics
• Detailed
Demographics
• Geodemographics
• Location Attributes
• Income & Purchasing
power
• Consumer spend

5.
Utilizes geocoding/reverse geocoding to append address-specific data allowing clients to
enrich customer data.
Provides a robust set of libraries to attribute address with spatial data.
Enables the easy consumption of location intelligence data.
Becomes a delivery channel for additional data products. Provides an important pathway to
deliver new products that our clients find valuable for risk, opportunity and insights.
• Partner data
• Data monetization
• Advanced spatial modelling of data from many sources
Geo-enrichment
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Spatially-enriched
data asset
Geo-enrichment module
Spatially-enriched
data asset
PB performs spatial assignment of our data asset to
address locations
Solution Data
Location Context
POI
MLD
Data
Geo-Code
Reversed Geo-
Code

6.
Telco—Wireless Carriers
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Customer Insight
• Target the right customers and the
right locations
• Identify the best next action
• Reduce churn
• Uplift cross-sell and up-sell activities
• Enrich data
• Onboard customers
• Manage marketing-packaged
products: broadband, wireless, media
and phone
• Identify who your customers are and
where they’re located
Location-based Marketing and Mobile
• Utilize proximity marketing
management to see what your
customers are near
Network Planning
• Manage assets
• Identify where infrastructure can and
should go
• Emergency services
• Broadband coverage
• Telecommunication network planning
• Identify where to invest
FPO FPO

7.
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Common Customer Insight and
Location-Based Marketing
Questions
How can I understand who my customers are and what
they like/dislike?
How can I target the right customers in the right location?
How do I attract and retain more customers?
How can I deliver marketing messages that are relevant to
each customer?
How can I learn more about my customers?
How can I improve customer experience?

8.
Primary Datasets for Telco—Wireless Carriers
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Points of Interest
Understand customer
lifestyle and behaviors
based on locations
visited.
Enable geofencing or
activity triggers for
marketing campaigns.
Demographics &
Geodemographics
Describe customer
consumption via brick
and mortar, direct,
indirect or online.
Understand the impact
local characteristics
have on business
performance.
Identify target
audiences and
locations for LBM.
Boundaries
Utilize a pre-defined
geography such as
postcodes and census
tracts to define
territories and
catchments.
These and other
attributes provide an
easy way to analyze
locations.
Geofencing ideal for
location-based
marketing (LBM).

9.
World Points of
Interest
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10.
Location Data: World Points of Interest
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Provides location information and details for a
diverse pool:
• Business Locations
• Leisure Hot Spots
• Geographic Features
With this insight, make more informed
decisions around:
• Risk analysis
• Citizen access to services or recreation
facilities
• Store location, location-based marketing
• “Find my nearest” searches
Updated quarterly.
Global coverage.

11.
World
Demographics
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12.
World Demographics
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Access the most comprehensive global
demographic data available on the market.
Support analytical, marketing and advertising
activity with a broad range of data about
people and the places they live.
Basic demographics available for 140
countries, describing 6.7 billion consumers.
Premium demographics available for 39 key
markets, describing 4.1 billion consumers.
Income model for 37 countries.
Estimates and projections available for five
major markets.
Delivered with associated boundary data.

13.
Geodemographics
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14.
What’s the Difference?
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Demographics
Raw census data—answering questions like,
“What is the count of 18 to 25 year-olds in this
area?”
Used primarily for retail analysis.
Geodemographics
Consumer segmentation based on the types
of people living in a neighborhood. For
example, Category 1A identifying high society
families.
Used primarily in marketing, market research
and advertising.

15.
Geodemographics
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Global geodemographic consumer insight
based on affluence, lifestyle and socio-
economic data.
The most extensive global suite of
geodemographics and neighborhood
consumer classification systems available on
the market.
Available for 37 countries, describing 1.5
billion consumers.
Local group and category segmentation.
Single international segmentation system
across all countries.
Includes income focus segmentation.

16.
Audience Profiles
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17.
20+ Behavior Attributes
Enthusiast, Shopper and Lifestyle
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Business Traveller
Leisure Traveller
College Student
Casual Diner
Fine Dining
Fast Food Enthusiast
Do It Yourselfer
Entertainment Enthusiast
Gamer Comic Enthusiast
Golf Enthusiast
Health Enthusiast
Movie Enthusiast
Pet Enthusiast
Sports Enthusiast
Tech Enthusiast
Big Box Shopper
Expectant Mom
Green Shopper
Department Store Shopper
Luxury Shopper
National Chain Clothes Shopper
Auto Intender

18.
Telecommunications
Examples
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19.
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PSAP Pro®
Public Safety Answering Point
Quickly determine the 911 call center that
responds to emergency calls at a particular
location
AHJ Pro
Authority Has Jurisdiction
PSAP’s request emergency calls to route
directly to the proper authority
Faster routing for companies that will send
emergency calls on behalf of residential or
commercial subscribers
Telecommunications Examples

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CallingAreaInfo™
Geographically map local calling area – on
your desktop or the web
Perform an analysis starting with NPA/NXX,
rate center or exchange name
Direct access to call plan data
Integrated mapping
CarrierInfo™
A single source for ILEC, CLEC and wireless
carrier service
Parent company layer provides a researched
parent company name so affiliates can be
viewed as part of the larger parent company
OCN layer provides a more detailed view of a
parent company’s individual operating
company numbers
Provides a critical link between Telcordia®
LERG™-based company names and an
industry-recognized company name
Telecommunications Examples

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ExchangeInfo Plus™
Foundation for the public telephone
infrastructure
Built using industry-standard sources
Wire center service areas verified with over
50 million addresses
Updated monthly to provide the most up-to-
date information available
MediaPrints™
Visualize cable franchise coverage areas
Maps of over 10,000 cable systems
High Speed Internet access areas
Telecommunications Examples

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MobileMarketInfo™
Comprehensive mapping solution for
analyzing wireless license landscape
Complete with market partitioning and
frequency disaggregation
RateCenterInfo™
Determine which rate centers to order
NPA/NXXs
Determine the central offices to collocate
Properly assign customers to the correct rate
center for new service
Telecommunications Examples

23.
Global Data Catalogue Desktop Application
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Entire data portfolio in a single application.
Available for Windows and Mac.

24.
Highly detailed and accurate
data to help you understand
customer segments, manage
risk and make decisions with
confidence.
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A wealth of data to
support business critical
decisions.
Global breadth and local depth.
Comprehensive data catalogue.
Regularly updated to provide the
newest and most accurate data.
Fully attributed.
Underpinned by a thorough quality
assurance process.
Qualified and fully supported
sources.
Licensing flexibility.
Coupled with other Pitney Bowes
solutions to transform location and
business data into enhanced insight.

26.
Q&A
For more information, visit us online:
pitneybowes.com/us/location-intelligence/location-business-data
800 327 8627
pbsoftware.sales@pb.com
@pb_digital