Folded SelfMailer ChangesWhat You Need to KnowChristine J. ErnaEngagement ManagerEnterprise Postal ConsultingPITNEY BOWES ...
 Key Dates                               Why the Change?Agenda                         General Standards that          ...
Key Dates for Folded Self mailers -Don’t run out of time Effective Date January 5, 2013 Postage Consequences for Non- Comp...
Why Changes? Now?                                                       It is estimated that Direct Mail mix shifting to ...
Why the Changes?                   Significant mailpiece damaged                    Lower processing through-put          ...
Why Changes? Now?                 Current methods of diversion to                 manual sort or flats sorter is          ...
Folded Self-Mailer study   Significant participation from letter mailing industry     Over 250k pieces tested     Parti...
Will revise standards make a difference?                                           YES!!                               To...
Folded Self-Mailer DefinitionA folded self-mailer is formed ofpanels created when a single ormultiple unbound sheets of pa...
Basic Design Elements                                                          Changes to  Dimension                     ...
Basic Design Elements                          These are only                                               representative...
Basic Design Elements Panels - formed when a sheet(s) of paper are folded  Each folded section of a sheet is a separate p...
Basic Design Elements                               Not here as done in the past  Placement of Address Block  On Tri-folde...
Basic Design Elements Common Fold Methods*  Bi-fold: single sheet folded once in half forming two panels.  Tri-fold: sin...
Basic Design Elements                                                Panel Count                          4 Panels        ...
Basic Design ElementsFlap - used for closure of mailpiece on non-address side    Horizontal fold letter, external flap is...
Basic Design Elements                               Perforated Tabs                                                    wer...
Design Elements                                               These are only                                              ...
Design ElementsAttachments Internal attachments (must be secured to panel)  Multiple attachments must be nearly uniform i...
Design ElementsPerforation Options on NON Address Side Panel                                   Pop-Open Pane - three sides...
Design ElementsDie Cut on External Panel    Up to two die-cutout holes can be placed in    address or the non-address side...
Design Elements“Open-Sleeve” Style Letter      Symmetrical panels joined together to      form an Open-Sleeve style letter...
Design ElementsPaper Basis Weight                 Basic FSM       Quarter-       Interior         Perforations     Die-Cut...
 DimensionIn Summary –         Height: 6” max                     Length: 10.5” maxMajor Impacts:    Weight: up to 3oz...
ResourcesDMM standards effective date – Jan 05, 2013 Visit FSM home page at RIBBS to access documents  https://ribbs.usps...
ResourcesNationwide MDA Support Center is now available!The United States Postal Service® is excited to announce the launc...
Ribbs.usps.govResources                        27
Questions and Answers Pitney Bowes can assist you in complying with and gaining the most from the new Folded Self-mailer r...
THANK YOU.
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Folded Self Mailer Changes: What you Need to Know

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Will your Folded Self Mailers comply with the New US Postal Service requirements in January 2013?
As part of the Folded Self Mailer Changes: What You Need to Know! webinar, Christine J. Erna, Engagement Manager with PB Enterprise Postal Consulting and Alison Hall, Client Services Director – Direct Mail Solutions for PB Presort Services discused:
• General Standards that include dimensions, weight and closure methods
• Recommended Standards
• Illustrative Options of a Mailpiece
• Common Fold Methods
• Paper Basis Weights
Learn about the revised standards that Folded Self-Mailers (FSM) and specific Un-enveloped mailpiece designs must meet to receive automation letter discounts. The revised standards take effect January 05, 2013.

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Folded Self Mailer Changes: What you Need to Know

  1. 1. Folded SelfMailer ChangesWhat You Need to KnowChristine J. ErnaEngagement ManagerEnterprise Postal ConsultingPITNEY BOWES MANAGEMENT SERVICESAlison HallClient Services DirectorDirect Mail SolutionsPITNEY BOWES PRESORT SERVICES December 13, 2012
  2. 2.  Key Dates  Why the Change?Agenda  General Standards that include:This change will affect  Dimensionsvirtually all mailed letter  Weightsize pieces that are not in  Closure Methodsan envelope.  Common fold methods  Paper Basis Weights  Resources 2
  3. 3. Key Dates for Folded Self mailers -Don’t run out of time Effective Date January 5, 2013 Postage Consequences for Non- Compliance after January 5, 2013 First-Class and Standard Mail will pay Non-machinable letter rates. Periodicals will pay non-barcoded rates. 3
  4. 4. Why Changes? Now? It is estimated that Direct Mail mix shifting to more FSM 20%-30% of letter size mail in the mailstream are Appeals to PCSC for exceptions growing Booklets and Self Mailers FSM have higher jam rates and damageThe revised standards are intended to provide mailers more mailpiecedesign options, while balancing design innovation and machinability to improve the overall supply chain. 4
  5. 5. Why the Changes? Significant mailpiece damaged Lower processing through-put Jams in equipment 5
  6. 6. Why Changes? Now? Current methods of diversion to manual sort or flats sorter is very costlyThe Industry askedfor clear standards 6
  7. 7. Folded Self-Mailer study  Significant participation from letter mailing industry  Over 250k pieces tested  Participants were given opportunity to view test 7
  8. 8. Will revise standards make a difference? YES!!  Top group shows condition of pieces when using existing requirements  60lb paper with one tab at top center  Bottom group shows condition of pieces when using revised requirements  70lb paper with two tabs at top 8
  9. 9. Folded Self-Mailer DefinitionA folded self-mailer is formed ofpanels created when a single ormultiple unbound sheets of paperare folded together and sealed toa letter-size mailpiece. 9
  10. 10. Basic Design Elements Changes to  Dimension Dimensions  Height – 3.5” to 6” max (new) Weights Paper  Length – 5” to 10.5” max (new)  Weight – up to 3oz (new)  Paper cover basis weight - Book grade (Text, Offset)  Basic Folded Self-Mailer design  70lb (new) min for 1oz mailpiece; 80lb (new) over 1oz up to 3oz  Optional elements added  basis weight ranges from 80lb to 120lb  basis weight increases when piece weight is over 1oz  Newsprint paper allowed on quarter-fold design only  55lb minimum paper, 1.5 inch tabs required. 10
  11. 11. Basic Design Elements These are only representative illustrations of potential designs. Fold style / orientation  Horizontal - final fold at bottom edge to non-address side Vertical - final fold on lead edge to non-address side  Oblong is a common name for this fold style 11
  12. 12. Basic Design Elements Panels - formed when a sheet(s) of paper are folded  Each folded section of a sheet is a separate panel  Both sides of panel count as one and the same panel  Equal - nearly equal size; varied fold styles with panels of differing sizes, short panels covered by full-size panel(s)  Internal partial panels count toward # panels allowed  Final fold panel creates non-address side of mailpiece by folding from bottom to top, or lead to trail edge 12
  13. 13. Basic Design Elements Not here as done in the past Placement of Address Block On Tri-folded Self-MailerAddress the non closure side 13
  14. 14. Basic Design Elements Common Fold Methods*  Bi-fold: single sheet folded once in half forming two panels.  Tri-fold: single sheet folded twice forming three panels.  Quarter-fold: single sheet folded at least two times with the second fold at a right angle (perpendicular) to the preceding fold. One sheet of paper quarter- folded produces four panels.  Oblong: mailpiece with fold(s) vertical to length of letter. Final fold must be on lead edge. * When a folded self-mailer is made of multiple sheets, multiply the number of sheets by the number of panels created when folding a single sheet to determine the number of panels in the finished multi-sheet folded self-mailer. e.g. (3) sheets of paper folded once in half (2 panels) = (6) total panels. Both sides of a panel count as “one and the same” panel. 14
  15. 15. Basic Design Elements Panel Count 4 Panels Two nested sheets folded once in half One sheet folded three times One sheet quarter-folded perpendicular 2 Panels ( Bi-fold ) 3 Panels Single sheet ( Tri-fold ) folded Single sheet of once in half paper folded twice …up to 12 panels for most designs 15
  16. 16. Basic Design ElementsFlap - used for closure of mailpiece on non-address side  Horizontal fold letter, external flap is final fold from top edge  Vertical fold letter, external flap must be final fold from lead edge  Die-cut shape external flaps allowed  glue line seal along the contour of the edge recommended  glue spots / elongated glue lines or tabs must sufficiently seal the flap to the non-address side panel
  17. 17. Basic Design Elements Perforated Tabs were eliminated more than 12 monthsClosure method - Glue (adhesive or cohesive) Closure method - Tabs (2 or 3 based on mailpiece design)  Placed either at Top or Lead / Trail  within 1" from adjacent edge(s)  lower lead edge tab ½” from bottom
  18. 18. Design Elements These are only representativeInterior Attachment or Loose Enclosures illustrations of potential designs. Max thickness of attachments and/or loose enclosures is:  .05” - mailpiece weight under 1oz  .09” - mailpiece weight over 1oz Attachments must be secured on panel 1/2” from edges Loose enclosures must be made of paper and remain secure in pocket or other containment method; pocket does not count as a panel Paper basis weight is 80lb min; 100lb if piece exceeds 1oz
  19. 19. Design ElementsAttachments Internal attachments (must be secured to panel)  Multiple attachments must be nearly uniform in thickness  When multiple attachments are secured on separate panels, combined thickness is applied to maximum allowed if those attachments align stacked.  Where multiple attachments are placed adjacent across panel(s), thickest attachment applies to maximum allowed
  20. 20. Design ElementsPerforation Options on NON Address Side Panel Pop-Open Pane - three sides perforated Pop-Out Pane - full perimeter perforation  Panes placed 1” from edges and other panes  4” max for height, length, diameter  Circle, oval, rectangle or square shape Pull-Open Strip – Horizontal  Placed at least 1” from top5” from Lead  Dual lines placed ½” to 1” apartand/or 2” fromTrail edge Pull-Open Strip - Vertical  Placed at least 5” from lead, 2” from 1” from Top edge; trail edge dual lines spaced .5” to 1” apart Paper basis weight -100lb if under 1oz, 120lb if over
  21. 21. Design ElementsDie Cut on External Panel Up to two die-cutout holes can be placed in address or the non-address side panel  No “through-holes” allowed Size:  Circular or Oval - 2” max  Rectangular* - 1.5” x 2” max  ¼” radius corners Placement:  1.5” from all edges  5” from lead edge on non-address side Thumb-notch:  ½” max semi-circular die-cut at trail edge of address or non-address panel Paper basis weight: 100lb min under 1oz, 120 if over
  22. 22. Design Elements“Open-Sleeve” Style Letter Symmetrical panels joined together to form an Open-Sleeve style letter Panels sealed along top and bottom edge using a 1/8”W continuous glue line Optional inner flaps Optional elements incorporated must comply with standards in 201.3.14.6-9 Paper basis weight minimum is 80lb, but must meet required basis weight for any optional element used according to DMM 201.3.14.5-9
  23. 23. Design ElementsPaper Basis Weight Basic FSM Quarter- Interior Perforations Die-Cutout Tear-off Fold Attachments on Cover Windows Opening or Loose Non- on Cover Device on Enclosures Address Address or Lead and/or in Pocket Side Only Non- Trail Edge address Side Paper 70lb up to 70lb up to 80lb up to 1oz 100lb up to 100lb up to 60lb min 1oz 1oz 1oz 1oz Basis 80lb over 1oz 80lb over 100lb over 1 80lb Weight 1oz 1oz 120lb over 1oz 20lb over 1oz recommended if over 1oz or Newsprint - contains Book Grade 55lb min and (min) inserts only allowed(Text, Offset) with the Quarter-fold design
  24. 24.  DimensionIn Summary –  Height: 6” max  Length: 10.5” maxMajor Impacts:  Weight: up to 3oz max (closure method based on mailpiece weight)  Paper Basis Weight: based on design/weight  Book grade (Text/Offset) minimum 70lb and higher  Newsprint min 55lb; only allowed with quarter-fold design  Closure method options - based on design/weight  Continuous glue line or elongated glue lines, glue spots  Tabs: 2 or 3 non-perforated tabs 24
  25. 25. ResourcesDMM standards effective date – Jan 05, 2013 Visit FSM home page at RIBBS to access documents https://ribbs.usps.gov/index.cfm?page=fsm 25
  26. 26. ResourcesNationwide MDA Support Center is now available!The United States Postal Service® is excited to announce the launchof the MDA Support Center, a new service that connects customerswith a Mailpiece Design Analyst who will provide timely assistance andevaluations of mailpiece design, including Reply Mail.Customers may contact the MDA Support Center by dialing855-593-6093, or by sending a request via email to mda@usps.gov.The MDA Support Center hours of operation are Monday throughFriday, 8 am – 5 pm, CST. 26
  27. 27. Ribbs.usps.govResources 27
  28. 28. Questions and Answers Pitney Bowes can assist you in complying with and gaining the most from the new Folded Self-mailer rules. For more information:  Website: www.pb.com/mailservices  Email: pbpostalinfo@pb.comChristine J. Erna MDP, AQS Alison HallEngagement Manager Client Services DirectorEnterprise Postal Consulting Direct Mail SolutionsPitney Bowes Management Services Pitney Bowes Presort Services603-974-1169 816-221-9003christine.erna@pb.com Alison.hall@pbpresortservices.com 28
  29. 29. THANK YOU.

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