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What do high-performance inserting machines and interactive videos have in common?
Our industry is based on the combination of high-performance hardware and innovative software targeting high quality and efficiency in customer communication. Today more than ever, businesses are facing the challenge of consequently addressing their customers using the respectively preferred channel with personalized, context-oriented messages. The individual messages and the reactions of the customers need to create a mutually beneficial dialogue. This way, companies can secure consumers’ loyalty in the long run. At the same time, the Internet of Things creates new potentials for the manufacturing environment. Marc Hirtz and Manoj George elaborate on how businesses connect digital and physical communication by combining location-based services, interactive videos and high-performance machines – for the benefit of everyone.