Ecowise Be Green


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How to determine your documents' carbon footprint, improve processes, reduce output and cut costs

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Ecowise Be Green

  1. 1. ecowise sm Be Green & Profitable John Baeseman, P.E, EDP Manager, Workflow Solutions May 18, 2009
  2. 2. As awareness and concern over global warming becomes an increasingly significant issue around the world, socially responsible industries are closely examining their environmental responsibilities across the lifecycle of their products .
  3. 3. In this quest to achieve environmental carbon-consciousness, Pitney Bowes can help your organization: <ul><ul><ul><li>Realize your carbon footprints </li></ul></ul></ul><ul><ul><ul><li>Leverage applications </li></ul></ul></ul><ul><ul><ul><li>Improve processes, reduce your CO 2 and cut costs </li></ul></ul></ul><ul><ul><ul><li>Understand customer behavior </li></ul></ul></ul><ul><ul><ul><li>Provide the right message, to the right customer, at the right time, in the right location </li></ul></ul></ul><ul><ul><ul><li>Meet corporate social responsibilities & compliances </li></ul></ul></ul>
  4. 4. <ul><ul><li>More than 80% of business processes are document based </li></ul></ul>CCM / DOCUMENT COMPOSTION / DOC1 SERIES 5 Living in a Document World… <ul><ul><li>Customer documents are the single most effective communication channel </li></ul></ul>
  5. 5. 54% of consumers have a higher opinion of mail that is printed on recycled paper 75.7% reduction in postage costs by turning three mailpieces into a single two-ounce mailing Consolidate mailings - Show me you care - 64.7% 80.9% A seal of approval - When less is more - of consumers would choose companies based on their eco-friendly status By the Percentages… of consumers tend to do business with companies that reduce unwanted mail Source: Javelin Strategy & Research
  6. 6. American households receive nearly 700 tons of bank statements annually More than 75% of consumers continue to receive paper checking account statements Source: Javelin Strategy & Research By the Numbers…
  7. 7. 23% 14.5% 24.1% CO 2 Across the Mail Lifecycle… Forest management and harvesting Transport to paper mill Paper mill 23% Transport paper to print facility Creation of digital mailpiece Digital storage Print Transport to inserter Inserting Transport to sorter Sorting Transport to post office PS processing-origination Intra postal transportation 14.5% PS processing destination PS facilities Transport to final destination End of life 24.1%
  8. 8. Life Cycle Component Process Description Baseline Units 18.7 g / mailpiece G CO 2 per mailpiece Total grams of CO 2 / mailpiece 75.39 g One million mailpieces per month 997 tons per year <ul><li>Initiative </li></ul><ul><ul><ul><li>Assess </li></ul></ul></ul><ul><ul><ul><li>Plan </li></ul></ul></ul><ul><ul><ul><li>Create </li></ul></ul></ul><ul><ul><ul><li>Validate </li></ul></ul></ul><ul><ul><ul><li>Brand </li></ul></ul></ul>Corporate Mailstream Carbon Footprint…
  9. 9. <ul><li>Optimize paper usage </li></ul><ul><ul><li>Leverage white space by reducing inserts and additional sheets </li></ul></ul><ul><ul><li>Reduce costs by minimizing document types </li></ul></ul><ul><ul><li>Leverage eco-friendly envelopes </li></ul></ul><ul><li>Optimize paper sources </li></ul><ul><li>Source inserts locally </li></ul><ul><li>Leverage lighter weight paper </li></ul><ul><ul><li>Reduce transportation costs </li></ul></ul><ul><ul><li>Reduce cost of paper </li></ul></ul><ul><ul><li>Reduce postage </li></ul></ul><ul><li>Replace inserts with on-serts </li></ul>Focus: Paper
  10. 10. <ul><li>Focus on distributed printing </li></ul><ul><ul><li>Reduce transportation distance </li></ul></ul><ul><ul><li>Reduce transportation time </li></ul></ul><ul><ul><li>Provide digital sorting, aggregating and distributing </li></ul></ul><ul><li>Reduce returned mail through address cleansing </li></ul>Focus: Distributed Printing & Sorting
  11. 11. <ul><li>Avoid duplications </li></ul><ul><li>Minimize returned mail </li></ul><ul><li>Consolidate same-household mail </li></ul><ul><li>Leverage suppression lists </li></ul><ul><li>Leverage statement white space </li></ul><ul><li>Reduce document page count </li></ul><ul><ul><li>Lightweight and cost effective </li></ul></ul><ul><li>Deliver effective communications </li></ul><ul><ul><li>Replaces inserts with on-serts </li></ul></ul><ul><ul><li>Reduces waste-mail </li></ul></ul>Focus: Customer Data Quality Focus: Document Design
  12. 12. Source: Javelin Strategy & Research 75% of consumers receive paper statements 43% of consumers are more likely to do business with companies they perceive to be green 22% of consumers are loyal to their banks due to green initiatives 60% of consumers who identified environmental impact as extremely important in purchasing and banking decisions are women 64% of consumers who identified that they are much less likely to be loyal to their bank because of its lack of environmental activities are men Green report key findings…
  13. 13. A SEAL OF APPROVAL ASSESS PLAN CREATE VALIDATE BRAND Evaluate and report on the eco-standing of a company’s mailstream Provide a roadmap to improve a company’s eco-performance with a quantifiable carbon emission reduction plan Implement the plan with associated products and processes that reduce the defined carbon emission as proposed Validate and provides a certificate to the company for a specific eco-performance level Permit a company to imprint endorsed program logos and messages on websites, brochures and presentations
  14. 14. Thank You <ul><li>Enjoy the show! </li></ul>