Last year, U.S. companies sent out a staggering 80-billion pieces of direct mail—up 1.2 percent from a year earlier—and are projected to spend $190 million on direct mail advertising by 2016. Even more impressive is the fact that over three-quarters of the households that receive direct mail advertising take the time to read it. direct mail is a valuable tool when used as part of a targeted and planned advertising campaign. When electronic and print are used together, both are very effective.”
This presentation shows how your company can benefit from an integrated direct mail campaign and achieve a better return on your investment.
Direct Mail that makes Cents was presented Pitney Bowes' Alison Hall at the 2014 National Postal Forum.