Today’s businesses must be laser-focused on the customer. However, coordinating customer interactions into a consistent, cohesive experience across the customer journey is often hampered by organizational and technological silos.
With help of two real-world case studies, learn how companies like yours are leveraging a unique set of capabilities and best practices to understand, predict, enable and communicate with relevance to their customers, cementing an emotional bond with customers and ultimately delivering tremendous business results.
* Slides taken from the Pitney Bowes webinar hosted by the American Marketing Association, broadcast July 23, 2014. View the webinar recording: https://cc.readytalk.com/cc/playback/Playback.do?id=4juzbk