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Captializing on the next-gen data marketplace

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Pitney Bowes recently commissioned Forrester Consulting to evaluate and provide thought leadership about the role external customer data plays in digital transformation. The infographic shows what they found. You can check out the full report at https://www.pitneybowes.com/us/campaign/forrester-data.html

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Captializing on the next-gen data marketplace

  1. 1. Data-fueled digital transformation is critical to businesses today. Capitalizing on the next-gen data marketplace. Check out the full report to learn more and see Forrester’s recommendations for yourself. Pitney Bowes recently commissioned Forrester Consulting to evaluate and provide thought leadership about the role external customer data plays in digital transformation. Here’s what they found: “Firms that exploit next-generation data marketplaces will gain a digital edge.” – Forrester Consulting 80%of firms are accelerating digital transformation. 92%agree the rise in digital technologies and interactions has increased the need for bringing outside data into the company. Many businesses are turning to online data marketplaces for the better data they need. 54%expect their company’s spending on purchasing data via an online marketplace to increase over the next three years, while only 7% expect it to decrease. However, timely, high-quality data is still elusive. 99%of firms face issues with customer data. 96%indicate that timeliness and accuracy issues with customer data acquisition are big problems. In-house data quality efforts often aren’t up to the task. 70%find improving the quality and accuracy of data to be challenging. “Vendor services and tools can help you connect data to action.” – Forrester Consulting © 2018 Pitney Bowes Inc. All rights reserved. Digital Is Driving The Next Generation Of Data Marketplaces, a December 2017 commissioned study conducted by Forrester Consulting on behalf of Pitney Bowes 81%primarily consume customer data today by accessing it systematically or in real-time via APIs.

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