Are you considering using IMb Tracing to track outbound or inbound mail? This session is designed to help you put together a business case, calculating the value of the options, and which other areas in your organization might use the information as well. You’ll get real-world examples of how mailers are using the solution to improve customer interactions, trim costs, grow revenue, and automate processes. How to use IMb tracing to improve your customer interactions. We'll look at applications such as Auto alerts for forwarded / UAA mail, Call center, Collections, Proxy ballots, and checks. Examples from a range of industries and markets will be provided.