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With rich sources of real time information available at their fingertips, customers expect businesses to understand their unique needs in the context of their current situation. However, IT leaders face several challenges that inhibit their ability to take advantage of the entire pool of data that is available to them. These challenges include highly fragmented data in incompatible formats, managing exploding social media and telemetry data, and the increasing amount of customer data residing outside the corporate firewall. Learn about the tools and best practices that your peers in market leading, global organizations are utilizing to sharpen their contextual awareness of their customers. Find out how they are competing more effectively, optimizing customer interactions across channels, managing risk exposure and increasing the efficiency of their business operations with a well-defined customer information management strategy.