5 ways to increase your Direct Mail ROI

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In this environment, many organizations are increasing their reliance on direct mail solutions for Standard Mail®, a proven channel with response rates that can exceed digital alternatives. As such, printers and mail production teams are now looking for an edge—innovative ways to improve workflows, increase response rates and lower costs.

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5 ways to increase your Direct Mail ROI

  1. 1. Every connection is a new opportunity® Presort Services Every connection is a new opportunity™ ways to increase your Direct Mail ROI
  2. 2. August 23, 2013 5 ways to increase your Direct Mail ROI 2Presort Services Interest in Direct Mail Solutions for Standard Mail® takes off as organizations look for effective ways to engage consumers. The combination of channel complexity, information overload and new found competition has made it extremely challenging to engage customers in effective cost efficient ways.
  3. 3. August 23, 2013 5 ways to increase your Direct Mail ROI 3Presort Services Postage remains one of the biggest expenses of any direct mail campaign – and one of the easiest ways to increase ROI is to lower your postage investment. Automated presort delivers big savings1
  4. 4. August 23, 2013 5 ways to increase your Direct Mail ROI 4Presort Services New techniques and technologies enable mailers to create customized communications that can make a bigger impact at a lower cost. Boost open rates – and response – with relevant personalization2
  5. 5. August 23, 2013 5 ways to increase your Direct Mail ROI 5Presort Services For marketers, this represents a terrific opportunity! How do you time your direct mailings to optimize specific events (such as a sale) or coordinate activities across multiple channels? The closer your mail is to the final destination, the less variance there is on delivery times. Induct mail closer to its final destination for faster, more consistent delivery3
  6. 6. August 23, 2013 5 ways to increase your Direct Mail ROI 6Presort Services For years, direct mail was often seen as a high-volume, low-creative communication vehicle that was relied upon for efficiency and effectiveness rather than visual impact. New economies of digital color printing have changed the game. Even envelopes, once a blank canvas for addressing, can now become masterpieces of promotion as technology allows for printing inside the envelope and exterior wrappers for enhanced personalization. Increase your impact with variable, color print4
  7. 7. August 23, 2013 5 ways to increase your Direct Mail ROI 7Presort Services A decade ago, direct mail offered little in terms of reporting. Today, barcode technologies and online dashboards provide piece-level tracking and detailed financials, which provide managers new ways to maximize campaign ROI. Gain visibility into the mailstream5
  8. 8. August 23, 2013 5 ways to increase your Direct Mail ROI 8Presort Services Download The Direct Answer Learn more about how to maximize your Direct Marketing ROI
  9. 9. Every connection is a new opportunity™ Every connection is a new opportunity™ Presort Services

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