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11.11.2013 KptnCook

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11.11.2013 KptnCook

  1. 1. KptnCook  Die mobile App für rezept-basiertes Einkaufen Für die Rückkehr der Kochkultur und einen nachhaltigen Lebensmittelkonsum © KptnCook, 14. Oktober 2013 Polina Marchenko polina@kptncook.com
  2. 2. Alltägliches Problem „Was soll ich nach der Arbeit kochen?“ „Wie kann ich mich bei der großen Auswahl entscheiden? “ „Wie kann ich gesundes Essen einfach zubereiten?“ Fotocredits: http://www.flickr.com/photos/meganbyrd/448955539/ - Megan Bird, CC License © KptnCook, 14. Oktober 2013
  3. 3. Was ist die Idee?
  4. 4. Inspirierend Täglich drei neue Rezepte
  5. 5. Unkompliziert Supermarkt auswählen Portionen-Anzahl bestimmen Per App bezahlen
  6. 6. Nachhaltig Zutaten abwählen, die man schon zuhause hat
  7. 7. Umweltfreundlich Auf dem Weg nach Hause abholen
  8. 8. Einfach Schritt-für-Schritt Anleitung
  9. 9. Vision mobile first Philosophie 360° Cross-Channel Lösung basierend auf mobile Apps für B2C und B2B Effiziente Prozessgestaltung bei den Handelspartnern © KptnCook, 14. Oktober 2013
  10. 10. Die Arbeit der PoS Mitarbeiter vereinfachen 1. Priorisierungs-Algorithmus für Bestellungen 2. Effizientes Sammeln & Packen 3. Schnelle Übersicht aller eintreffenden Bestellungen
  11. 11. Wie kaufen und kochen Kunden heute? 82% haben ihr Smartphone immer beim Lebensmitteleinkauf dabei 68% kochen gerne zuhause 16% lesen Rezepte in der Küche auf ihrem Smartphone 40% der 18- bis 40-jährigen haben keine Zeit zum Kochen, oft mangelt es ihnen an Ideen. 47% vertrauen in Supermarkt Pick-Up bei frischen Waren (im Vergleich zu 35% bei Lieferservice) Quelle: GfK Gruppe, Food-Trends Allrecipes - meredith research solutions, „So kocht Deutschland“ TNS Infratest, Google Shopper Marketing Council
  12. 12. Adressierbarer Market in Deutschland Kunde pro Jahr 2,5 Millionen Nutzer 1960€ out-of-home Konsum pro Jahr 4077€ Lebensmittelkauf im Supermarket pro Jahr 6037€ Berechnungsgrundlage 17,8 M Großstadteinwohner 28% Netto Gehalt über 1500 € 70% Smartphone Penetration in der Zielgruppe 68% Kochbegeisterte 10% = Marktanteil KptnCook (11,60 € pro Woche) Fotocredits: http://www.flickr.com/photos/goodbyefascination/8041618240/ - Ray Frances Ong, CC License 1,5 Mrd. €
  13. 13. Team Interdisziplinär, kreativ, foodbegeistert Russian Borscht Expert Polina Marchenko Co-Founder, CEO Thai Master Veggie Hero Berry Lover Alexander Reeg Co-Founder, CTO Ole KrauseSparmann Co-Founder, Lead Developer Eva Hoefer Co-Founder, Lead Designer + © KptnCook, 14. Oktober 2013 Netzwerk talentierter Hobbychefs
  14. 14. Wo stehen wir jetzt? 25.11.2013 Launch Fotocredits: http://www.flickr.com/photos/libraryman/307058359/ - Michael Porter, CC License © KptnCook, 14. Oktober 2013
  15. 15. Bald geht‘s los. Cooking‘s coming home

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