20121202 srii-india

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20121202 srii-india

  1. 1. Services Research Innovation Thailand Special Interested Group in Agriculture Tailor Made Fertilizer Services Pisuth Paiboonrat National Electronic and Computer Technology Center National Science and Technology Development Agency Ministry of Science and Technology
  2. 2. Nation First Value proposition Localized/Personalized ICT for agriculture... Reflection... SIG DSS Policy Agriculture Precision farming Action Mobile application..... HRD.... NECTEC Smart Farm Flagship Services Research Innovation Platform NSTDA Optimize cost of production Food & Agriculture Cluster Increasing yields ICT 2020 Reducing risk MOAC policy Food safetyKitchen of the World National Agenda Food security AEC ready?
  3. 3. Agriculture monitoring system SIG GI for agriculture predic- Data tion Standardiza- Crop in- tion/Activities that on-process surance Legal compli- ance DOAE, BAAC, Rice Dept., Seri culture SRI Services SI platform Blue print platform TMEC (domain specif- ic) AAERU IDSRU TU ICCRU SPTU
  4. 4. Co-creation Farmers association Fertilizer company Co-op Rice department Kasetsart University Sriprathum University Asian Institute of Technology FAO NARO NECTECHow to share knowledge to services experiences?
  5. 5. Outcome: from service experiences toImprove quality of life Reduce cost of production Right fertilizer for each soil condition Higher yield-more income New business concept: direct services Reducing environmental degradation
  6. 6. Step of worksDesigning process Business canvas Technology Physical Guiding Input Package Innovation evident principle of Offering Platform/ Knowledge As a servicesCo-creation Services blueprint Value in context Absorb variety Services offering Services design
  7. 7. Service receivers/Potential service providers Central Thailand, irrigated areaRice seed production group: Huay Kamin, Saraburi P. Create value-in-use/value-in-context
  8. 8. Service receivers/Potential service providers Northern Thailand, rainfed areaRice seed production group: Nikom Pattana, Pitsanulok P. commitment learning innovation
  9. 9. Potential service providers All areaSinsuwan Fertilizer Import Company Co-created value with Value-in-use new services innovation with farmers
  10. 10. Potential service providers All areaGovernment Agencies: Rice Department, Department ofAgriculture Extension, University Platform-as-a-Services Knowledge-as-a-Services
  11. 11. Step of worksDesigning process Business canvas Technology Physical Guiding Input Package Innovation evident principle of Offering Platform/ Knowledge As a servicesCo-creation Services blueprint Value in context Absorb variety Services offering Services design
  12. 12. Guiding PrinciplesFrom physical evident 80-120 days/crop calendar Quality Soil Planting Farm Seed preparation management Harvesting & logistics Seed preparation Soil testing Seedling nursery services Plowing services Planting services by machine, throwing Chemical spray services Aging society, labor shortage, Fertilizer spray services New generation going out of farm, Harvesting/logistics High cost of production services (machine)
  13. 13. Guiding Principles From physical evident 80-120 days/crop calendar, What is a new services innovation? Quality Seed Seed preparation traceabilitySeedling nurseryservices Good seed certify seed Government produce only 20% of demand Farmer buy good seed from local shop (117 US$/25 kg.) Buy from Rice seed production center 27 centers storage Self-produce under control by Rice Dept.(2000 centers)
  14. 14. Guiding Principles From physical evident 80-120 days/crop calendar, What is a new services innovation? Soil preparation Soil testingPlowing services soil sampling soil testing for N-P-K Smarter farmers do soil testing by themselves Government services for soil testing Tractor services for land preparation (50 US$/1 hectare)
  15. 15. Guiding Principles From physical evident 80-120 days/crop calendar, What is a new services innovation? Planting Seedling prepared for throwing technicsPlanting servicesby machine, throwing Planting machine services (270 US$/hectare) Seedling throwing (37 US$/hectare)
  16. 16. Guiding Principles From physical evident 80-120 days/crop calendar, What is a new services innovation? Farm management Chemical and fertilizer spray servicesChemical spray services (12.5 US$/hectare)Fertilizer spray services
  17. 17. Guiding PrinciplesFrom physical evident 80-120 days/crop calendar, What is a new services innovation? Harvesting & logistics Harvest by combine, 105 US$/hectare Logistic to rice mill, 600 US$/ton Harvesting/logistics services (machine)
  18. 18. Step of worksDesigning process Business canvas Technology Physical Guiding Input Package Innovation evident principle of Offering Platform/ Knowledge As a servicesCo-creation Services blueprint Value in context Absorb variety Services offering Services design
  19. 19. Soil Soil Mobile GIS/RS Fertilizer Fertilizer Fertilizer sampling Test kit application Localized stocking mixture sprayerPE Fertilizer formula order Fertilizer Fertilizer Soil sampler N-P-K analysis calculating applying fertilizer mixingCA farmers te Soil sampler N-P-K analysis Printed Priva y Mobile Fertilizer an W/ test kit Community map comp Fertilizer SprayingVSA Mixing unit device การพฒนา mobile pre-order vices การทุนการาแผนทุนการ)(ชำนาญมชำนาญน l Ser rISA App. fertilizer Loca vide pro ลดต้นนทุนการนการผลต้น พรบ.ปุ๋ยย ปุ๋ยยสั่งต(งต้นด ขอม!ลชำนาญดดนPP Mobile GIS/RS Data collecting/Report Data collecting(before) (after)ISS application Localized Data processing Mobile network/cloudESS As-Is ขอแนะนาการให้ปุ๋ย8ปุ๋ยย ขอแนะนาการบนทุนการกขอม!ล ค่าววิเคราะามชำนาญานาญของเกษต้นรกร ขอม!ลชำนาญดดน ต้นามค่าวาวิเคราะเค่าวราะห้ปุ๋ย8ดน บน mobile applicationRR
  20. 20. Business Canvas p le ci ri n P n g d i u i G
  21. 21. Step of worksDesigning process Business canvas Technology Physical Guiding Input Package Innovation evident principle of Offering Platform/ Knowledge As a servicesCo-creation Services blueprint Value in context Absorb variety Services offering Services design
  22. 22. Services Platform Designing processTools developers Application 1-n,....APIs Open RDPlatform Module 1-n,..... cloudInfrastructure Social distribution Big Data Sensors network
  23. 23. Possibility of servicesSmart Farmers-Smart Farming Co-Creation: ● Social network ● Skill workers ● Facilitators Understanding, learning, empowering Technology Support:: ● Focus group ● Learning by doing ● Facilitators training
  24. 24. Possibility of servicesSmart Farmers-Smart Farming Mapping Services: ● Rice paddy field mapping ● Soil fertility map Community Map Technology Support:: ● GIS/RS ● UAV ● Soil Series Data ● Soil Analysis Data Soil fertility map
  25. 25. Possibility of servicesSmart Farmers-Smart Farming Field data collection: ● Micro climate ● Water level ● Soil/water pH ● Leaf nitrogen measurement ● Farm management ● GAP production process Tablet for field data collecting ● Pest detection Technology Support:: ● Field server ● Field sensors ● Mobile data collecting ● Photonics ● Image processing Field Server Field Sensors
  26. 26. Possibility of servicesSmart Farmers-Smart Farming Farm machinery: ● Social network ● Skill workers ● Facilitators ● Spatial data for Fertilizer/chemical spraying service farm management Harvesting service Technology Support:: ● Field sensors ● Smarter farm machine ● Mapping/spatial analysis ● Mobile application Rice planting service
  27. 27. Possibility of servicesSmart Farmers-Smart Farming White Light Source Field sensors: UV-A Light ● Social network Source ● Skill workers Image ● Facilitators Capturing Ripeness Level ● Spatial data for Analysis Spectral imaging base for Mobile Phone farm managementNitrogen measuring device Ripening estimation Technology Support:: ● Sensors ● Photonics ● Image processing Wireless e-Nose Sensors automate system
  28. 28. Possibility of servicesSmart Farmers-Smart Farming Season planing: ● Forecasting model ● Warning system ● Prediction model Technology Support:: ● Modeling Crop yield prediction ● Sensors Pest forecasting system ● Mobile application
  29. 29. Step of worksDesigning process Business canvas Technology Physical Guiding Input Package Innovation evident principle of Offering Platform/ Knowledge As a servicesCo-creation Services blueprint Value in context Absorb variety Services offering Services design
  30. 30. Conceptual Services System Designing process 6 attributes Core services Accessibility Value density Interaction of Services Re e lu al Services va ize d Ad va Concept lu eEnhancing services Enabling services interchange Value creation Value network Participation
  31. 31. Co-creation........helping together... making story..เกษต้นรกร นกวิเคราะจัยࡑ戠ย เอกชำนาญน Value constellation team work

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