20120822 sf-sig-services

264 views

Published on

Published in: Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
264
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
8
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

20120822 sf-sig-services

  1. 1. Services Innovation in AgricultureA new initiative for APAN AG-WG National Electronic and Computer Technology Center National Science and Technology Development Agency
  2. 2. APAN 34th Meeting, Colombo, Sri LankaAG-WG proposed initiative NECTEC contribution to APAN AG-WG Through Smart Farm & Smart Services ● Sensors network in agriculture ● Photonic ● Image processing ● IVR/Natural languages ● Mobile application in agriculture ● Geo-informatics ● Services Innovation in agriculture/Smart Farmers ● Phenomics ?
  3. 3. Nation First Value proposition Localized/Personalized ICT for agriculture... Reflection... SIG DSS Policy Agriculture Precision farming Action Mobile application..... HRD.... NECTEC Smart Farm Flagship SRI Platform NSTDA Food & Agriculture Cluster Reduce cost of production Increasing yield ICT 2020 Reduce risksNational AG Strategy World kitchen? National Agenda Food safety Food security AEC ready?
  4. 4. SRI Thailand: Value Constellation Networks Services Research Innovation Institute (SRII) Global networks Thailand Chapter Co-creation Value proposition Special Interested Group In agriculture Think-tankProblems based Flagship Area based Agriculture NSTDA NECTEC Food and Agriculture Cluster Policy driven Political balance Nation First
  5. 5. Agriculture monitoring system SIG AG GI for predic- Data tion Standardiza- Crop in- tion/Activities that on-process surance Legal compli- ance DOAE, BAAC, Rice Dept., Seri culture SRI Services SI platform Blue print platform TMEC (domain specif- ic) AAERU IDSRU TU ICCRU SPTU
  6. 6. Value density Sensors WG Accessibility Earth monitoring WG of services Core Services interaction Re aliz e alu e Value network va dv lue Ad Network WG Value creation Service Concept Global collaboration E-Culture Food services Enhancing Services Enabling Services interchangeTangible & intangible participation
  7. 7. New concept of local services Services is love, passion, joy and equantimity● Mindful management of co-creation network tooptimize services network A playground of combining ICT technologies impression-customers experiences Measurements by reflection of qualitative unique
  8. 8. Outcome: from service experiences toImprove quality of life Reduce cost of production Right fertilizer formula with right soil group and fit to plant varieties Higher yield Create a new type of services business for local environmental friendly
  9. 9. Fertilizer Services for Paddy and Para-rubber: Phase 1: Services Offering Design Phase-2: Augment Services Offering From Real World to Concept What the methodology is?
  10. 10. Services Innovation in AgriculturePilot project in Agriculture Services ● A new paradigm of fertilizer services Pre-workshop, Jan 13, 2012 Workshop-1, Jan 20, 2012 Approved by SIG-AG , Workshop-2, March 1, 2012 Field survey, June 7,29 2012, July 11, 2012 Pilot project approved by CPMO, August 2012
  11. 11. Why rice? Food security in the food chain of Asia16 millions of Thai farmers involvedNo.1 exporter16,000 local varietiesLowest yield in regional (almost)Small holdersMobile farmer?
  12. 12. Why fertilizer services? ● Some constrains ● 35% of production costs ● No soil analysis data ● Can not find N-P-K ● Fake fertilizer ● Soil deterioration ● Small holders ● KM/new innovation
  13. 13. Value density Sensors WG Accessibility Earth monitoring WG of services Core Services interaction Re aliz e alu e Value network va dv lue Ad Network WG Value creation Service Concept Global collaboration E-Culture Food services Enhancing Services Enabling Services interchangeTangible & intangible participation
  14. 14. Smart Farm/Smart ServicesNeed accessibility● Sensors network in agriculture● Photonic● Image processing● IVR/Natural languages● Mobile application in agriculture● Geo-informatics/Geographic Indication(GI)● Services Innovation in agriculture/Smart Farmers● Phenomics ?● Nano technology● Social network
  15. 15. Deliverable includingDesign Offering of Fertilizer Services for Rice andPara Rubber Guiding principle value creation system, what & whoFind out Services-In-Use and Services-In-ContextServices delivery principle how to optimize servicesnetwork, qualitative measurement
  16. 16. Co-creation: Fertilizer Services for Paddy and Para-rubber: Phase 1-Services Offering Design Farmers association Fertilizer company Co-op Rice Department Department of Agriculture Soil Science Faculty, Kasetsart University Sri Prathum University AIT, NECTEC
  17. 17. Co-creation........helping together... making story..Farmers Researchers Private sector Value constellation team work
  18. 18. Fertilizer Services for Paddy and Para-rubber: Phase 1-Services Offering DesignPilot area● Rice: Rice Seed Production Group, Saraburi, Central Thailand● GAP Rice Production Group, Pitsanuklok, Norther Thailand● Para Rubber: Udon Thani, Northeastern Thailand
  19. 19. From passive farmers to active farmers through social network
  20. 20. Guiding Principle: กรอบเพื่อกำหนดแนวทางปฏิบัติ อก หนดแนวท งปฏิบัติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤บติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካ from services experiences to quality of life Co-creation คือการ share kอก ร share knowledge ไปสู่ services experiences ด้าน knowledge servicesexperiences ด น knowledge และ skill What is the components of services experiences ? อะไรคือการ share kอ feature services ท!น ท จะสู่ services experiences ด้าน knowledgeร ง usersexperiences อย่างไร䃏 ᱬࢿ軨慚le軌慚⸔દ㶈ኪ⸔દe躴慚躜慚⑸ኯㅜ浥란ካ縐દ爀ୗ猸ୗ猸ୗꎠኳꕼદꝴદ횬暥/s งไร ขั%นติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካอนติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካอไปพื่อกำหนดแนวทางปฏิบัติ ฒน guiding principle ไปสู่ services experiences ด้าน knowledge servicesdelivery
  21. 21. Step of Work Field study for Physical evidences build up Co-creation with knowledge sharing andservice experiences
  22. 22. Services Canvas
  23. 23. Services Blueprint
  24. 24. Services Blueprint As-Is
  25. 25. ขั%นติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካอนก รปฏิบัติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤บติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካง น ก รห รปแบบ Design Offering ท!ท ใหเกด ValueProposition ท%งในด น Co-create Value และ Co-createProduction ห รปแบบขัอง services delivery, customermanagement, channel management และcritical success factors อนเป(นองคือการ share k)ประกอบในก รท ใหเกด services density
  26. 26. Design Services Package ● Core Offering ● Enhancing Offering ● Enabling OfferingServices Offering DesignTutorial, Jul 17, 2012
  27. 27. Customer management create good servicesexperiences (Services-In-Use or Services-In-Context) value proposition in every users experiences Channel management/Services Delivery (Servicesbusiness design),how? Critical success factors that impact to co-create or co-product factors
  28. 28. โจทย่างไร䃏 ᱬࢿ軨慚le軌慚⸔દ㶈ኪ⸔દe躴慚躜慚⑸ኯㅜ浥란ካ縐દ爀ୗ猸ୗ猸ୗꎠኳꕼદꝴદ횬暥/s)ท!ติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካองห คือการ share k ติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካอบ ในก รพื่อกำหนดแนวทางปฏิบัติ ฒน KM ด นนวติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካกรรมบรก รก รเกษติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካร Guiding principle (Canvas model) Services delivery principle (Canvas model) อ จเป(นรปแบบ man-to-man, man-to-machine, machine-tomachine,or self services Customer management (Blueprint model) ท-กคือการ share kร%งท!รบบรก ร คือการ share k ดหวงจะได value(value added, value inexchange) ท!ก หนดโดย่างไร䃏 ᱬࢿ軨慚le軌慚⸔દ㶈ኪ⸔દe躴慚躜慚⑸ኯㅜ浥란ካ縐દ爀ୗ猸ୗ猸ୗꎠኳꕼદꝴદ횬暥/s..ลติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካ
  29. 29. โจทย่างไร䃏 ᱬࢿ軨慚le軌慚⸔દ㶈ኪ⸔દe躴慚躜慚⑸ኯㅜ浥란ካ縐દ爀ୗ猸ୗ猸ୗꎠኳꕼદꝴદ횬暥/s)ท!ติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካองห คือการ share k ติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካอบในก รพื่อกำหนดแนวทางปฏิบัติ ฒน KM ด นนวติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካกรรมบรก รก รเกษติ ኯኯxāā쐰慚߰쐔慚⋨గ㧠ኪ⋨గ쏼慚쏤慚㾨ኯꪌદ될ካร Channel management (services design)(Blueprint model) Criticle success factors (Canvas/Blueprint model)
  30. 30. SIG-AG in the Asia Pacific ● A network of AFITA-APAN-SRII Feb, 17, 2012 SRIIChiang Mai, Thailand, proposed AG Services concept Regional/Global December, 2012 25-29 Aug 2012 Colombo Agriculture Services Network Colombo Principle
  31. 31. For further information:● Smart Farm Blog https://mangobar.wordpress.com/● SRI Blog https://srithailand.wordpress.com/
  32. 32. Need new mindful co-creation Thank You

×