Slide deck that supported my keynote at Inbound Marketing Summit SF June 13, 2012

1. http://bit.ly/talkhubspot
The New
Twitter
How it Fits into your
Inbound Marketing
Toolbox
Laura “@Pistachio” Fitton 6-13-12

2. 1 @Pistachio WTH??
2 Twitter Twitter Twitter Twitter
3 3 things to STOP asking &
BONUS: New Data!!
44 How are YOU Doing?

3. 1 @Pistachio
WTH?????

4. Laura @Pistachio Fitton
“Excited & geeky about
where all this leads!"
Twitter for
Dummies
Inbound
Marketing
Evangelist
94,000
Twitter
@pistachio Founder Readers
(acq. By HubSpot)

5. Laura Fitton, May 2007
Homebound mom.
Two kids under two.
Where do I
upgrade
my
browser?
What’s
Web 2.0?
Twitter
is
Dumb!
NO business
network in Boston

8. “Laura Fitton… has
thousands of people
following her on Twitter. …by
consistently touching a tribe
of people with generosity
and insight, she’s earned
the right to lead”
-Seth Godin, Tribes

10. Founder/CEO
oneforty.com

11. (Don’t Believe the) Hype
http://bit.ly/talkhubspot

12. How did THAT
Happen??!
Photo: http://www.flickr.com/photos/furryscalyman/

13. Twitter-Powered
Software will
Change the
World

14. Twitter-Powered
Software HAS
Changed the World

15. We’ve
Only Just
Begun…

16. The balance of power shifted
mere mortal

18. 2
Twitter
Twitter
Twitter
Twitter

19. “
Twitter is not a technology.
It's a conversation.
And it's happening
with or without you.
CHARLENE LI
CO-AUTHOR OF GROUNDSWELL
Image Credit: !
THEMACGIRL*!

20. Global Sensing and Signaling Network

21. “Facebook” search on tweetcharts.com May 17, 2012
“it’s like an EKG for attention”
-Joel Lunenfeld @JoelL

23. The Message is
the Influencer.
http://twitpic.com/135xa by @JKrums

24. “ Any
to
Many

28. Influence (was)
Attract attention to yourself

29. Influence (is)
Provide attention & value to others

30. 3
3 Things
you NEED
to stop
asking

31. “ Does
Twitter
Matter?

32. Twitter
MATTERS 36%call it
Important or
Critical
89%
call Twitter at Least
Somewhat Useful
HubSpot State of Inbound Marketing Report, 2012.

33. “
Are MY
Customers
on Twitter?

34. SOURCE: HUBSPOT, 2011 34

35. Get More
CUSTOMERS 55%
of ALL B2C
in Retail/Wholesale
70%
have acquired new
customers from
Twitter
HubSpot State of Inbound Marketing Report, 2012.

36. “
How Can I
Get More
Followers?

37. You don’t just want a following.
37

38. You want
screaming,
raving fans

39. “
Either write something worth reading or
do something worth writing about.
BENJAMIN FRANKLIN
Image Credit:!
lhalstead!

41. 4
How are
YOU
Doing?

42. http://marketing.grader.com

43. Get Found. Convert. Analyze.
Prospect Marketing
Blogging
Intelligence Analytics
Lead
Website Competitor
Intelligence
Tracking
Social Landing
Pages Blog Analytics
Media
Email
Manager Advanced
SEO Tools
Marketing
Lead Analytics
Nurturing

44. Less of this.
44

45. More of this.
45

46. Twi$er
Marke+ng
in
2
Words…

47. “
BE
U UL
SEF !!!!

48. Twi$er
Marke+ng
in
4
Words…

49. “ Listen.
Learn.
Care.
Serve.

50. Image Credit: Fotographia Guerilla
“
Make the customer
the hero of your
story.
ANN HANDLEY
CHIEF CONTENT OFFICER
MARKETINGPROFS
TWEET EBOOK!
QUOTE

51. Image: http://inay.org

54. Capitalize on Promoted Tweets
1. Hit Your Followers at the Right Time
2. Target Relevant Keywords
3. Find People Who Resemble Your Followers
4. Use Geo-Targeting for Events and Local
Businesses
5. Promote Offers
6. Test Content and Messaging
http://bit.ly/nPhHDC

56. Understand Your Twitter Traffic
NEW Twitter website analytics will track:
• amount of traffic Twitter drives overall
• extent to which Twitter users are sharing a
site's content
• effectiveness of a website's Tweet button
integration

58. http://marketing.grader.com

62. Marketing
is a Mess.

63. HubSpot
consolidates all
the best inbound
marketing methods
in one spot

64. 300+
employees
$65M
Google Ventures
Sequoia
Salesforce.com
6000+
customers

65. THANK YOU Learn more today!
THANK YOU http://bit.ly/talkhubspot
THANK YOU