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The
SAVVIES
of Social Media.
Laura Fitton, Evangelist @ HubSpot
@pistachio | pistachio@hubspot.com
Laura Fitton, May 2007
Homebound mom.
Two kids under two.
NO business
network in Boston
What’s
Web 2.0?
Where do I
upgrade
my
browser?
Twitter
is
Dumb!
(Don’t Believe the) Hype
Laura @Pistachio Fitton
“Excited & geeky about
where all this leads!"
@pistachio Founder
(acq. By HubSpot)
Twitter for
Dummies
Inbound
Marketing
Evangelist
A lotta
Twitter
Readers
How did THAT
Happen??!
Photo: http://www.flickr.com/photos/furryscalyman/
Social Software
will Change the
World
Social Software HAS
Changed the World
We’ve
Only Just
Begun…
NO ONE WAKES UP
AND SAYS:
“I want to see an ad.”
SO WHY DO MARKETERS
WAKE UP AND SAY:
“Let’s make an ad”?
11
Your customers are relying more &
more on social. 9 out of 10
9 out of 10 Internet users visited !
a social networking site each month in 2010.
SOURCE: COMSCORE, FEBRUARY 2011
12
1 out of every 8
minutes online !
is spent on Facebook.
SOURCE: COMSCORE, FEBRUARY 2011
Changes in Consumer Attention
vs
THEN. NOW.
What we really need is
a mindset shift that will make us
relevant to today’s consumers,
a mindset shift from
‘telling & selling’
to building relationships.”
14
JIM STENGEL
FORMER GLOBAL MARKETING OFFICER !
FOR PROCTER & GAMBLE
“
SOLVE FOR THE
HUMANS
Not just their happiness,
but also their success.
Social Media Savvies: BIG PICTURE
• Be Useful
• Tame the Fox
• Nurture & maintain
loose ties
Image: http://inay.org
Social	
  Media	
  
in	
  2	
  Words…	
  
BE
!!!!USEFUL“
The Savvies of Social Media: Inc Women 2013
21
Be helpful.
Helpful

Relevant

Remarkable

Frequent

ask yourself how you can be of service to
your current and potential customers. What
problems can you solve? What questions can
you answer? What knowledge can you share?
Read more: http://blog.hubspot.com/blog/
tabid/6307/bid/10291/Helpful-is-the-New-
Viral.aspx#ixzz1GsSghdGN
Helpful is the new viral.
22
Generous 
is the 
new 
cautious 
& controlled.
23
Remarkable is the new
‘business as usual.’
24
Link love is the new ad buy.
25
The Savvies of Social Media: Inc Women 2013
The Savvies of Social Media: Inc Women 2013
Influence (was)
Attract attention to yourself
Influence (is)
Provide attention & value to others
TWEET QUOTE!
“Make the customer
the hero of your
story.
ANN HANDLEY
CHIEF CONTENT OFFICER
MARKETINGPROFS
Image Credit: Fotographia Guerilla
TWEET EBOOK!
Social	
  Media	
  
in	
  4	
  Words…	
  
Listen.
Learn.
Care.
Serve.
“
How Can I
Get More
Followers?“
You don’t just want a following.
34
You want
screaming,
raving fans
Either write something worth reading or
do something worth writing about.
BENJAMIN FRANKLIN
“ Image Credit:"
lhalstead"
The Savvies of Social Media: Inc Women 2013
How Can I
Get More
Followers?“
39
Be 
generous.
• THE MORE YOU
GIVE, THE MORE !
YOU GET
• BUILD TRUST,
CREDIBILITY, !
& GOOD WILL
• INCREASE # !
OF PAGES!
& INBOUND LINKS
To	
  build	
  ANY	
  social	
  following…	
  
Take	
  	
  Good	
  	
  
AMAZING	
  Care	
  of	
  
The	
  Network	
  You	
  
Already	
  Have	
  
Social Media Savvies: TACTICS
• We drink our own
champagne
• Here’s lookin at YOU,
#INCWOMEN
You don’t find customers anymore.
They find you.
Context
creates the
inbound
experience.
EMAIL SOCIAL
WEBSITESALES
SOCIAL INBOX
http://bit.ly/trySI
It’s so easy, even a CEO
can use it!
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
OUR OWN CHAMPAGNE
Social Media Savvies: TACTICS
• We drink our own
champagne
• Here’s lookin at YOU,
#INCWOMEN
The Savvies of Social Media: Inc Women 2013
The Savvies of Social Media: Inc Women 2013
The Savvies of Social Media: Inc Women 2013
The Savvies of Social Media: Inc Women 2013
http://www.shiftcomm.com/2013/09/
twitters-newest-hidden-feature-website-
analytics/
The Savvies of Social Media: Inc Women 2013
The Savvies of Social Media: Inc Women 2013
The Savvies of Social Media: Inc Women 2013
Social Media Savvies: VISION
• We’re only just
starting…
Global Sensing and Signaling Network
The Savvies of Social Media: Inc Women 2013
The Message is
the Influencer.
http://twitpic.com/135xa by @JKrums
Any
to
Many
“
The Savvies of Social Media: Inc Women 2013
The Savvies of Social Media: Inc Women 2013
The Savvies of Social Media: Inc Women 2013
Social Media Savvies: NOW, YOU
• Try Social Inbox:
http://bit.ly/trySI
• Find out how YOU are
doing…
http://grader.com
The Savvies of Social Media: Inc Women 2013
Next Steps?
q  Grade YOUR Marketing.
http://Grader.com
q  Get FREE marketing help.
http://Blog.HubSpot.com
q  Try Social Inbox.
http://bit.ly/trySI
q  Learn more about us
www.HubSpot.com
Laura Fitton, Inbound Marketing Evangelist
@pistachio | pistachio@hubspot.com
For the love
of marketing.

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