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Social Business… <br />Starting with Twitter<br />
Founder/CEO oneforty.com<br />
How Did THAT <br />Happen??!!<br />
“Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosi...
So Twitter…<br />What’s the Big Deal?<br />
Global Sensing and Signaling Network<br />
The Message is the Influencer.<br />
Any to Many<br />
Only connect!<br />- E.M. Forster<br />
People with more connections have more options<br />
What does it Do?<br />
Top Reasons Consumers Follow Brands<br />Updates on future products (#1: 38%)<br />Stay informed about company activities<...
“Just for PR & Marketing, right?”<br />Marketing<br />Advertising<br />PR/word of mouth<br />Social CRM<br />Sales<br />Co...
“Everything email touches…”<br />Decentralized teams<br />Employee support<br />Mentoring<br />Problem-solving<br />Purely...
Influence (was)<br />Attract attention to yourself<br />
Influence (is)<br />Provide attention & value to others<br />
How Does it Work?<br />
	Listen.Learn.Care.Serve.<br />
SMM Survey<br />http://bit.ly/bestsmmtools<br />
SMM Survey<br />
Listen.<br />
Learn.<br />Act on what you’re hearing<br />Shine a light on others’ ideas<br />Innovate<br />Measure and notice what’s wo...
Care.<br />Your Mother Taught You How To Tweet<br />Dress nicely<br />Background & avatar<br />Introduce yourself<br />Com...
Care.<br />Manage Customer Relationships<br />Get involved where customers already are<br />Build relationships and keep i...
Serve.<br />Create great content<br />Twitter streams, Facebook pages, blogs, ebooks, white papers & webinars<br />Cover t...
Serve.<br />Curate great content<br />Be a one-stop-shop for everything customers need<br />“Do what you do best and link ...
Myths/What NOT to do.<br />
We Need More Followers!<br />Clickthrus? <br />Fans? <br />Friends? <br />Traffic? <br />Klout? <br />Influentials?<br />S...
You Need Business Objectives.<br />Then, measure what you’re actually trying to do.<br />
We Need Social Campaigns!<br />not so much.<br />Invest in Socialliteracy.<br />
The ROI is Unproven!<br />+<br />
The ROI is THERE<br />Track conversions from social media<br />Build and track relationships and leads<br />Track converst...
Right tasks. Right tools.<br />
Learn More…<br />
SocialBase<br />Everything in one place. Any tool. Any workflow.<br />BENEFITS<br /><ul><li>Brings order and expertise imm...
Customizable and programmable
Expert training wheels for social projects
Brings scale and collaboration from one desktop</li></ul>48<br />
Learn More…<br />
Toolkits…<br />
SocialBase<br />Everything in one place. Any tool. Any workflow.<br />BENEFITS<br /><ul><li>Brings order and expertise imm...
Customizable and programmable
Expert training wheels for social projects
Brings scale and collaboration from one desktop</li></ul>54<br />
http://bit.ly/socbasebeta<br />
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Mesh conference fitton social business starting with twitter

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Mesh conference fitton social business starting with twitter

  1. Social Business… <br />Starting with Twitter<br />
  2. Founder/CEO oneforty.com<br />
  3. How Did THAT <br />Happen??!!<br />
  4. “Laura Fitton… has thousands of people following her on Twitter. …by consistently touching a tribe of people with generosity and insight, she’s earned the right to lead” <br />-Seth Godin, Tribes<br />
  5. So Twitter…<br />What’s the Big Deal?<br />
  6. Global Sensing and Signaling Network<br />
  7. The Message is the Influencer.<br />
  8. Any to Many<br />
  9. Only connect!<br />- E.M. Forster<br />
  10. People with more connections have more options<br />
  11. What does it Do?<br />
  12. Top Reasons Consumers Follow Brands<br />Updates on future products (#1: 38%)<br />Stay informed about company activities<br />Discounts and promotions <br />Updates on upcoming sales <br />Samples/coupons <br />Fun/entertainment <br />Exclusive content <br />Learn more about the company <br />Show others my support for the company<br />Share ideas/provide feedback (#10: 20%)<br />CoTweet ExactTarget 2010<br />
  13. “Just for PR & Marketing, right?”<br />Marketing<br />Advertising<br />PR/word of mouth<br />Social CRM<br />Sales<br />Contests & offers<br />News & trends<br />Customer Service<br />Brand Monitoring<br />SEO & Traffic<br />Promote events<br />Create & share content<br />Build community<br />Earn social capital<br />Networking<br />
  14. “Everything email touches…”<br />Decentralized teams<br />Employee support<br />Mentoring<br />Problem-solving<br />Purely social<br />Knowledge management<br />Sourcing solutions<br />Events backchannel<br />Research<br />Collaboration<br />Innovation<br />Recruiting<br />Best practices<br />Project status<br />
  15. Influence (was)<br />Attract attention to yourself<br />
  16. Influence (is)<br />Provide attention & value to others<br />
  17. How Does it Work?<br />
  18. Listen.Learn.Care.Serve.<br />
  19. SMM Survey<br />http://bit.ly/bestsmmtools<br />
  20. SMM Survey<br />
  21. Listen.<br />
  22. Learn.<br />Act on what you’re hearing<br />Shine a light on others’ ideas<br />Innovate<br />Measure and notice what’s working<br />Apologize when you screw up<br />Encourage your team to explore and take risks<br />Try new stuff. Repeat.<br />35<br />
  23. Care.<br />Your Mother Taught You How To Tweet<br />Dress nicely<br />Background & avatar<br />Introduce yourself<br />Complete profile, link on your site<br />Be a good conversationalist<br />Listen. Respond. Be relevant. Be useful.<br />
  24. Care.<br />Manage Customer Relationships<br />Get involved where customers already are<br />Build relationships and keep in touch throughout the Customer Lifecycle<br /> -- save searches, track deals, manage contacts & projects<br />TIP: Try a Social CRM tool with many different integrations<br />37<br />
  25. Serve.<br />Create great content<br />Twitter streams, Facebook pages, blogs, ebooks, white papers & webinars<br />Cover things your prospective customer cares about and needs to know. <br />Tool tip: Try Disqus for blog comments: <br />encourage social sharing<br />engage prospects <br />organize email addresses<br />38<br />
  26. Serve.<br />Curate great content<br />Be a one-stop-shop for everything customers need<br />“Do what you do best and link to the rest!” -@jeffjarvis<br />Resist “NIH” (not invented here) don’t try to generate all the content yourself<br />http://14t.me/curatecontent<br />
  27. Myths/What NOT to do.<br />
  28. We Need More Followers!<br />Clickthrus? <br />Fans? <br />Friends? <br />Traffic? <br />Klout? <br />Influentials?<br />SOMETHINGS? Right?Don’t we? Hello?<br />
  29. You Need Business Objectives.<br />Then, measure what you’re actually trying to do.<br />
  30. We Need Social Campaigns!<br />not so much.<br />Invest in Socialliteracy.<br />
  31. The ROI is Unproven!<br />+<br />
  32. The ROI is THERE<br />Track conversions from social media<br />Build and track relationships and leads<br />Track converstions with in-page analytics <br />Retain customers and create fans<br />Save costs - customer support, lead generation<br />
  33. Right tasks. Right tools.<br />
  34. Learn More…<br />
  35. SocialBase<br />Everything in one place. Any tool. Any workflow.<br />BENEFITS<br /><ul><li>Brings order and expertise immediately
  36. Customizable and programmable
  37. Expert training wheels for social projects
  38. Brings scale and collaboration from one desktop</li></ul>48<br />
  39. Learn More…<br />
  40. Toolkits…<br />
  41. SocialBase<br />Everything in one place. Any tool. Any workflow.<br />BENEFITS<br /><ul><li>Brings order and expertise immediately
  42. Customizable and programmable
  43. Expert training wheels for social projects
  44. Brings scale and collaboration from one desktop</li></ul>54<br />
  45. http://bit.ly/socbasebeta<br />
  46. So What’s the<br />Big Deal?<br />(Next)<br />
  47. 5 Billion (Potential) Publishers.<br />
  48. Text “join” to 40404<br />You now have a Twitter account.<br />Reply to a few more texts to set up your username and password.<br />
  49. Now, Text “(anything at all)” to 40404<br />You’ve just published a web page.<br />Anyone in the world can find it.<br />If it was important, everyone will.<br />
  50. Text “F ________” to 40404<br />You now follow @________. <br />Without even HAVING a Twitter account.<br />
  51. Thanks!<br />…follow us at @oneforty<br />

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