Graduating from Social Media to
Running a Social Business When Social Media is no longer a shiny object how does it actually MATTER for your business? Laura “@Pistachio” Fitton
Social’s Not Just for Marketing…
Use it to Generate Real Business Impact: 1. Attract a targeted, engaged following 2. Build engaged community with actual business impact 3. Source Leads and nurture valuable relationships 4. Develop relationships With media and influencers
Know Your Personas, Cold •
Write down everything you know • What are their challenges? • How are they measured? • What do they read? • What (and where) do they share on social media?
• Content types that fit
with everything you know about their lives • Solutions to their challenges • Tools to help them crush their numbers • Must-read articles and digests • Shareable items that will make them look good Share This
35 Be generous. • the more
you give, the more you get • build trust, credibility, & goodwill • increase # of pages & inbound links
37 Be helpful. Helpful Relevant
Remarkable Frequent ask yourself how you can be of service to your current and potential customers. What problems can you solve? What questions can you answer? What knowledge can you share? Read more: http://blog.hubspot.com/blog/ tabid/6307/bid/10291/Helpful-is-the-New- Viral.aspx#ixzz1GsSghdGN Helpful is the new viral.