Hearing lots of buzzwords like Influencer Relations, Influencer Marketing, Community, and Customer Marketing but not sure how to apply them to your business? HubSpot's Inbound Evangelist shares everything she's learned about Influencer Relations and building community. You'll learn the surprising reason humility is actually a growth multiplier.
Slides for my #INBOUND15 Ideas & Experiences talk Earning Influence: Humility as a Multiplier of Growth.
5. INBOUND15
Prevent the Shining of Others
RULES, by the Observation of which, a Man of
Wit and Learning may nevertheless make
himself a disagreeable Companion. Your
Business is to shine; therefore you must by
all means prevent the shining of others, for their
Brightness may make yours the less distinguish’d.
8. INBOUND15
Draw Away the Attention of Others
3. If another should be saying an
indisputably good Thing; either give no Attention to it; or
interrupt him; or draw away the Attention of others; or, if
you can guess what he would be at, be quick and say it before him; or,
if he gets it said, and you perceive the Company pleas’d with it, own it
to be a good Thing, and withal remark that it had been said
by Bacon, Locke, Bayle, or some other eminent Writer; thus you
deprive him of the Reputation he might have gain’d by it, and gain
some yourself, as you hereby show your great Reading and Memory.
10. INBOUND15
“Thus you will be sure to please yourself”
Thus you will be sure to please yourself. The polite Man
aims at pleasing others, but you shall go beyond him even
in that. A Man can be present only in one Company, but
may at the same time be absent in twenty. He can please
only where he is, you where-ever you
are not.
11. INBOUND15
ü Prevent the Shining of
Others
ü Talk Much of Yourself
ü Raise a Dispute
ü Draw Away the Attention
of Others
Benjamin Franklin’s
RULES
ü Shine on Without Fear of a
Rival
ü Thus you will be sure to
please yourself
(and others when absent)
40. INBOUND15
Have I heard of them?
Have they heard of me?
Do I know them?
Do they know me?
(How) Should You Approach?
41. INBOUND15
Is relevant to them? At all?
Do they have an opinion on ?
Do they want ?
Did they help create ?
Will help them?
Will make them look good?
Will serve their audience?
Relevant AND Useful