24. 1990 Sales Demo
Please tell me
about your product.
You have my
undivided
attention.
25. 2011 Sales Demo
Search
Does their blog “Reviews Do I know
make them look for Company anyone who
smart? XYZ” works there?
Is there a demo
video from an Do they
actual user? have a
Anyone use mobile
Company app?
XYZ? What’s it
like?
32. If you have more money than
brains, you should focus on
outbound marketing. If you have
more brains than money, you
should focus on inbound
marketing.
GUY KAWASAKI
FORMER CHIEF EVANGELIST, APPLE
CO-FOUNDER, ALLTOP.COM
http://bit.ly/inbound101
Image Credit: RangerRick
37. Less of this.
25%
of your list
expires each
91%
year
86% unsubscribe
skip TV ads
Email usage is
declining by as
much as
44% 59%
of direct mail is
2/3
never opened
on FTC’s
DO NOT CALL
list
37
53. USER ACTIVITY
INBOUND
KARE MARKETING
EXPERIENCE
N CUSTOMIZED
FOR KAREN
f+ Facebook Follow Opt Out
Service Chat
Page Visits
Social
Favorites Mobile Activity Web
SMS
Tools & Apps
53
57. The Next Inbox is Social
% of US Business People Who Regularly Check These
Inboxes
100%
75%
50%
25%
0%
Personal Corporate Facebook LinkedIn Twitter Blogs YouTube
Email Email
58. 86% of C-level execs
have a smartphone.
The majority
say it is their
primary
communication
tool
68. DEATH BY
MARKETING
AUTOMATIO
N.
1 2 3
Your Email is
database unreliable The world
expires (like the has changed
(like tabloids). (like you).
yogurt).
69.
70.
71.
72.
73.
74.
75. LIFE BY
INBOUND
MARKETING
.
1 2 3
Create
Humanize dynamic, per Socialize &
your sonal mobilize your
marketing. experiences. MoFu.
81. Don’t live on Marketing Automation alone.
All-in-one Marketing Automation alone
Marketing Software
Generates new traffic from search, Doesn’t generate new traffic
blogs, social media
Converts traffic into new leads for Helps re-convert existing leads.
sales that can be real time synced with
SFDC.
Nurtures leads based on all Nurtures leads based only on web
interactions with your company, both page views or form submissions.
on and off the website.
Measures the ROI from Top of Funnel Cannot determine which campaign
through Closed Won Deal. Closed generates the most customers. More
Loop Marketing between Sales and focused on email stats.
Marketing
85. THANK
YOU
Laura Fitton
Twitter.com/pistachio
Facebook.com/pistachiolj
Linkedin.com/in/pistachio
pistachio@HubSpot.com
www.HubSpot.com
Editor's Notes
POINT OUT WHAT IT WAS SUPPOSED TO HELP WITH…
Powerpoint was designed specifically to help people communicate better, to tell their stories, be more convincing, share ideas more effectively…
But the tool itself isnt enough – and lots of people screwed it up. (This is a slide version of Cinderella – a bad ppt slide can even fuck up a classic, simple fairytale. Imagine what it can do to something less engaging)
AND YET, MOST PRESENTATIONS BORE PEOPLE TO DEATH. (hopefully not this one!)
Dramatic/humorous pause!
This woman has an MBA from the University of Chicago.
Slight transition here to say basically “I’m here to help. Death by Marketing Automation is becoming a serious epidemic.” maybe play this part up a little like it’s a real health risk/concern that CDC is studying… it’s antibiotic resistant, etc. BUT ITS PREVENTABLE!“But before I tell you how to prevent Death by MA,” allow me to explain how this epidemic was created, because it’s always helpful to understand how epidemics start and ultimately, to have someone to blame.”
FB Social InboxAll communication in one inbox, including email (mvolpe@facebook.com)By default - You only see messages from your friends and their friends.Gmail Priority InboxGrouped by “Important and unread, Starred, and Everything else”Google priority inbox & facebook social inbox now prioritize your inbox, making email more like SEO, your email needs to “rank” higher in the inbox.
It all starts
All of the tools and technologies available today push everything to be free from control – your customers are free and have more power than you, your ideas want to be free and are more powerful when they are free, and your employees have the tools and power to be free and unconstrained as well.
It all starts
It all starts
It all starts
It all starts
You, of course, have more brains than money.
It all starts
www.hubspot.com/cartoons
www.hubspot.com/cartoons
It all starts
It all starts
Source: People-OnTHeGo, “The New New Inbox: How Email and Social Media Changed Our Lives” Nov 11, 2010 (via eMarketer)
This woman has an MBA from the University of Chicago.
It all starts
There are lots of enterprise marketing tools for multinational corporations. But these tools are overly complex, expensive and difficult to use. And you need a number of different tools to do marketing the way you should do it. HubSpot makes this all a lot easier, since we have built a powerful, but integrated suite of marketing tools that allows you to do all the different parts of marketing with one system. Easy and integrated.
HubSpot is an integrated marketing SAAS platform (25 tools total + app market place) that is essentially “marketing in a box” for SMBs. Just as CRM software revolutionized sales in the 90s, HubSpot has done this to marketing today by making it more scientific yet easy to use. The focus on SMBs and integrated nature of HubSpot makes it unique and is why there is no direct competition, but rather only ‘point solutions’. HubSpot’s software helps marketers at SMBs:GET FOUND via Search Engines, Blogs, and Social Media and drive visitors to the company’s siteCONVERT web traffic into new leads for the sales teamSegment and Target leads for BEHAVIOR based social media/email follow upANALYZE the effectiveness of traffic/lead sources.LEARN how to do Inbound Marketing from expertsHubSpot is simple enough to be used in a DIY format and does not require special training. Most importantly, it works: customers using HubSpot see lead increases of 3-8x within months of using the software..
HubSpot is an integrated marketing SAAS platform (25 tools total + app market place) that is essentially “marketing in a box” for SMBs. Just as CRM software revolutionized sales in the 90s, HubSpot has done this to marketing today by making it more scientific yet easy to use. The focus on SMBs and integrated nature of HubSpot makes it unique and is why there is no direct competition, but rather only ‘point solutions’. HubSpot’s software helps marketers at SMBs:GET FOUND via Search Engines, Blogs, and Social Media and drive visitors to the company’s siteCONVERT web traffic into new leads for the sales teamSegment and Target leads for BEHAVIOR based social media/email follow upANALYZE the effectiveness of traffic/lead sources.LEARN how to do Inbound Marketing from expertsHubSpot is simple enough to be used in a DIY format and does not require special training. Most importantly, it works: customers using HubSpot see lead increases of 3-8x within months of using the software..