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Champlain College - Tweeting!


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Slides that supported my March 22, 2012 "Speaking From Experience" talk at Champlain College in Burlington, VT

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Champlain College - Tweeting!

  1.!!Laura “@Pistachio” Fitton – March 22, 2012
  2. 1 @Pistachio WTH?? 2 Twitter Twitter Twitter Twitter3 3 things to STOP asking & BONUS: New Data!! 44 How are YOU Doing?
  3. 1 @Pistachio WTH?????
  4. Laura @Pistachio Fitton“Excited & geeky aboutwhere all this leads!" Inbound Marketing Evangelist 94,000 Twitter @pistachio Founder Readers (acq. By HubSpot)
  5. Laura Fitton, May 2007Homebound mom.Two kids under two. Where do I upgrade my browser? What’s Web 2.0? Twitter is Dumb! NO business network in Boston
  6. “Laura Fitton… hasthousands of peoplefollowing her onTwitter. …byconsistently touching atribe of people withgenerosity and insight,she’s earned the rightto lead”-Seth Godin, Tribes
  7. Founder/CEO
  8. Recent Awards• Pepsi Women’s Inspiration Network• Boston Globe – Top 10 Influential Women “Up & Comer”• WEST Leadership Award• MHT Women to Watch
  9. How did THAT Happen??!Photo:
  10. The balance of power shifted mere mortal
  11. 2 Twitter Twitter Twitter Twitter
  12. “ T it r n t t h o g. wt is o a e n l y e c o I a o vr tn t c nes io . s a A dit h p e in n s a p n g wh r ito to . it o wh u yu C al e i h rn L e C - uh r f ou ds oa to o Gr n well Image Credit: THEMACGIRL*
  13. Global Sensing and Signaling Networ
  14. The Message is the Influencer. by @JKrums
  15. “ Any to Many
  16. Influence (was)Attract attention to yourself
  17. Influence (is)Provide attention & value to others
  18. 3 3 Things you NEED to stop asking
  19. “ Does Twitter Matter?
  20. TwitterMATTERS 36%call it Important or Critical 89% call Twitter at Least Somewhat Useful HubSpot State of Inbound Marketing Report, 2012.
  21. “Are MYCustomersonTwitter?
  22. 44 of a c co us mp to an % m ie er s th ha ro ve ug a h T cq wi uir tte ed r.Source: hubspot, 2011 30
  23. Get MoreCUSTOMERS 55% of ALL B2C in Retail/Wholesale 70% have acquired new customers from Twitter HubSpot State of Inbound Marketing Report, 2012.
  24. “How Can IGet MoreFollowers?
  25. You don’t just want a following. 33
  26. You wantscreaming,raving fans
  27. “E h r r sm tin wr ra in o ite w e o e g ot ed g r itB n m Fa k e j in rn l a in h hdo something wr w in a o t ot r g b u. h it Image Credit: lhalstead
  28. 4 How are YOU Doing?
  30. Get Found. Convert.Analyze. Prospect Marketing Blogging Intelligence Analytics Website Lead Competitor Intelligence Tracking Social Landing Media Pages Blog Analytics Email SEO Tools Manager Advanced Lead Marketing Analytics Nurturing
  31. Less of this. 40
  32. More of this. 41
  33. TwitterMarketingin 2 Words…
  34. “BEUS UL EF !!!!
  35. TwitterMarketingin 4 Words…
  36. “ Listen. Learn. Care. Serve.
  37. “ Im age C re d it: F otograp h ia G u e rillaM k te utm r ae h c s eothe hero o yu fo rsr ty o.A nH n l n ad y eC ie C ne t f e h f o tn Of r icM rein Po aktg rf s T et b o! we Q o e e ok ut
  38. Image:
  39. Capitalize on Promoted Tweets 1. Hit Your Followers at the Right Time 2. Target Relevant Keywords 3. Find People Who Resemble Your Followers 4. Use Geo-Targeting for Events and Local Businesses 5. Promote Offers 6. Test Content and Messaging
  40. Understand Your TwitterTrafficNEW Twitter website analytics will track:•amount of traffic Twitter drives overall•extent to which Twitter users are sharing asites content•effectiveness of a websites Tweet buttonintegration
  42. “learn to not be afraid of who you actually are.”
  43. laura’s rules 1. be kind and fair to everyone. 1. love yourself. 2. dont worry whether or not 2. love others. (try radical anyone likes you. forgiveness) 3. help people. 3. gratitude for everything. 4. ask. 4. hope is your only hope. (and 5. act. (get excited and fear is your only worry) share it) 5. be present.
  44. Marketingis a Mess.
  45. HubSpot consolidates all the best inboundmarketing methods in one spot
  46. 300+ employees $65M Google Ventures Sequoia Salesforce.com6000+customers
  47. THANK YOU Learn more today!THANK YOU YOU