TechnoCreativity, the next generation

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In this speech you’ll understand this new concept along with how you can become a TechnoCreative, the next generation. David Alayón is the Business Development Director of Social Noise, an agency focused on tech innovation campaigns

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TechnoCreativity, the next generation

  1. 1. TechnoCreativity the next generation #CPEurope
  2. 2. DAVIDALAYÓNCreativeengineer · Compulsive cinephile Instrumental melomaniac · Curious photographer Social Noise Innovation Director & Partner Hiyalife Tech Consultant & Founding Partner BizUp Business Development Specialist & Co-Founder Shoppiic Product Manager & Co-Founder UP BIZ @pisitoenmadrid
  3. 3. What is TechnoCreativity?
  4. 4. Mark Avnet - Creative Technologist
  5. 5. TechnoCreativity is the deep understanding of the technology around us with the purpose of reinventing and using it in a creative way.
  6. 6. CinePrint
  7. 7. What is the problem with TechnoCreativity?
  8. 8. Verbal Analytical Symbolic Abstract Temporal Rational Digital Logical Linear Nonverbal Synthetic Concrete Analogical Timeless Nonrational Spacial Intuitive Holistic
  9. 9. intellectual curiosity, ability of association, intuition, sensitivity in the perception of things ... dispersion, fast lack of motivation, need for solitude, chaotic organization ... + - effectiveness, organization, strategic thinking, analytical skills ... rigidity, lack of imagination, excessive rationality, tendency to pragmatism... Techno- Creative Techno- Creative
  10. 10. The 5 secrets of TechnoCreativity
  11. 11. 1. Be an Innovator, an Early Adopter
  12. 12. A private library is not an appendage to stimulate the ego, but a tool for research. Read books are far less valuable than the unread. (Nicholas Taleb) Umberto Eco's anti-library
  13. 13. Innovators Early Adopters Early Majority Late Majority Laggards Roger’s innovation adoption curve (Everett Rogers)
  14. 14. Innovators Early Adopters Early Majority Late Majority Laggards The Tipping point (Malcolm Gladwell) TechnoCreative
  15. 15. Coolhunting Coolhunting is a set of techniques aimed to anticipate the tastes and interests of consumers by looking for trends based on consumption patterns. One of the most important factors is traceability, not only to identify trends but knowing where it came from. The information gathering process is based on identifying sources, differentiate mainstream, trendsetters and opinion leaders, gather information and categorize it.
  16. 16. Netnography Netnography is a neologism that combines its ethnographic roots with the study of groups, communities or problems using Internet as a social research field. 1. Detection of trends and fashions (LinkedIn, Twitter, Reddit, Wired UK...) 2. Research (Addictomatic, Google Trends for Insights...) 3. Monitoring trends (Google Alerts, Push notifications ...) 4. Identification of influencers, content curators (Feedly, Flipboard) TECHNIQUES
  17. 17. 2. think outside the box
  18. 18. Computer science has to do with computers as well as astronomy is about telescopes. (Edsger W. Dijkstra) Strategy vs tactics
  19. 19. Anatomyofamobile Front camera Main camera Top microphone Bottom microphone Speaker Accelerometer Compass Touchscreen Flash GPS, 3G, WiFi Light sensor
  20. 20. Feel Me
  21. 21. Durex Underwear
  22. 22. 3. Be a t-shaped talent
  23. 23. It is better to know something of everything than to know everything about one thing. (Blaise Pascal) Smart specialization
  24. 24. - Shaped
  25. 25. Broad Deep Functional or disciplinary skills. Deep knowledge. Ability to apply knowledge across situations (collaborative, empathetic, proactive)
  26. 26. 4. use agile creativity
  27. 27. There is nothing in the world so useless as doing with great efficiency what should not be done at all (Peter Drucker) Lean Philosophy
  28. 28. Agile software development is a group of software development methods based on iterative and incremental development, where requirements and solutions evolve through collaboration between self- organizing, cross-functional teams. “ (Wikipedia)
  29. 29. 1. The team must work, physically or virtually, located in the same place 2. Add technical profiles to the creative team or better... Creative Technologists! 3. "Minimum Viable Brief" 4. Get real-time insights 5. "Idea-thon" (effective creative exercises) 6. Iterates and contrasts 7. Involve the client in the pilot project Agile Creativity in 7 steps
  30. 30. 5. apply the new rules of creativity
  31. 31. Creativity is to think of new ideas. Innovation is doing new things (Theodore Levitt) Entrepreneurship as a lifestyle
  32. 32. 3. A few seconds before the epiphany, a brain activity called "gamma-wave rhythm" occurs, generating the highest electrical frequency that the brain may have. It is produced by the generation of new connections between neurons. 1. When we have a problem, the left hemisphere begins to activate nerve cells that begin to dig over all possible combinations to find a solution. 2. Then the brain changes hemisphere (right one) that sees the whole picture and begins to seek associations not seen at first sight. Gamma-wave rhythm Gamma waves are produced in moments of relax, for example while you take a hot shower. That's why great ideas emerge in the shower!
  33. 33. 1. Blue painted walls (University of British Columbia) 2. Take more breaks (Radboud University, Nijmegen) 3. Think like a child (North Dakota State University) 4. Watch more comedy (Northwestern University, Illinois) 5. Work with strangers (Northwestern University, Illinois) 6. Be prepared to improvise 7. Channeling creativity (SCAMPER, Six Thinking Hats, Brainwriting) New rules of creativity
  34. 34. 1. Be an Innovator, an Early Adopter 2. Think outside the box 3. Be a T-Shaped Talent 4. Use Agile Creativity 5. Apply the new rules of creativity 5 secrets of TechnoCreativity
  35. 35. david.alayon@socialnoise.com @pisitoenmadrid Thanks!

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