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Introducción al Big Data

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Introducción al Big Data. Definición. Ejemplos. Usos en Social Media Marketing.

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Introducción al Big Data

  1. 1. BIGDATA David Alayón · Digital Noise
  2. 2. ¿Qué es Big Data?Big Data es en el sector de tecnologías de la información y la comunicación hacereferencia a grandes conjuntos de datos que por la velocidad a la que se generan; lasmúltiples fuentes y formatos; y la capacidad de procesos; es realmente complicadotrabajar con ellos.recogerlos · almacenarlos · buscar · compartir · analizar · visualizar · procesar · entender
  3. 3. ¿El tamaño importa?
  4. 4. ¿El tamaño importa?15 Mb
  5. 5. ¿El tamaño importa?15 Mb 1,5Gb
  6. 6. ¿El tamaño importa?15 Mb 1,5Gb 10Tb
  7. 7. ¿La velocidad importa?
  8. 8. ¿La velocidad importa?200 Gb/nocheSloan Digital Sky Survey (SDSS)
  9. 9. ¿La velocidad importa?200 Gb/noche 1Tb/diaSloan Digital Sky Walmart Survey (SDSS)
  10. 10. ¿La velocidad importa?200 Gb/noche 1Tb/dia 4Tb/sSloan Digital Sky Walmart CERN Survey (SDSS)
  11. 11. ¿Por qué el Big Data es el BuzzWord del 2012?Big Data es el BuzzWord del 2012 porque define el principal reto de la innovacióntecnológica. Big Data no solamente es la capacidad de almacenamiento de la informacióngenerada por múltiples fuentes y en múltiples formatos a una velocidad, sino lacapacidad de interconectarlos y generar una inteligencia colectiva, aplicable a cualquierámbito.
  12. 12. Brand
  13. 13. BrandCRM
  14. 14. Web //Comunidad Brand CRM
  15. 15. Web // OnlineComunidad reputation Brand CRM
  16. 16. Web // OnlineComunidad reputation Brand CRM Social Media
  17. 17. Web // Online Comunidad reputationMobile Brand CRM Social Media
  18. 18. Web // Online Comunidad reputationMobile Brand Internet of things CRM Social Media
  19. 19. ¿Cuánta información digital se genera en el mundo?Ciento diez mil millones de iPads de 16 GB completamente llenos. Ésa es la cantidad dedatos que EMC e IDG calculan que se habrá producido en el mundo en 2011. O, en otrostérminos, 1,8 zettabytes (1,8 por 10 elevado a 21 bytes). Y se espera que la cantidad dedatos almacenados se duplique cada dos años. En 2015 estaremos produciendoyottabytes (1 por 10 elevado a 24). Ya se están buscando nuevos nombres para losmúltiplos que se espera ver llegar. 1 ZB= 103 EB = 106 PB = 109 TB = 1012 GB = 1015 MB = 1018 kB = 1021 bytes
  20. 20. La información es poderUn informe del Foro Económico Mundial declaró que los datos constituyen una nueva clase de activo económico, como la moneda o el oro.
  21. 21. La información es poderUn informe del Foro Económico Mundial declaró que los datos constituyen una nueva clase de activo económico, como la moneda o el oro.
  22. 22. ¿Cuál es la complejidad de recoger esos datos?La variedad de formatos implica que haya datos no estructurados y que no siguen lascaracterísticas ACID (Atomicity, Consistency, Isolation, Durability) como fotos, vídeos oinformación proveniente de redes sociales. Esto genera la necesidad de nuevas tecnologías ymecanismos para poder alojarlos y poder ser procesados.
  23. 23. MapReduceFramework de hardware distribuido (cluster o grids) que divide los problemas ensubproblemas (Map) y luego recopilas las mini-respuestas (Reduce) para generarconclusiones. La solución más común es Hadoop. Este modelo fue creado y promovidopor Google.
  24. 24. MapReduceFramework de hardware distribuido (cluster o grids) que divide los problemas ensubproblemas (Map) y luego recopilas las mini-respuestas (Reduce) para generarconclusiones. La solución más común es Hadoop. Este modelo fue creado y promovidopor Google.NoSQL DatabaseAmplia clase de sistemas de gestión de bases de datos que difieren del modelo clásicodel sistema de gestión de bases de datos relacionales (RDBMS) en múltiples aspectos: nousan SQL como el principal lenguaje de consultas, los datos almacenados no requierenestructuras fijas como tablas, no garantizan ACID y escalan bien horizontalmente (ej:MongoDB, Cassandra, BigTable)
  25. 25. MapReduceFramework de hardware distribuido (cluster o grids) que divide los problemas ensubproblemas (Map) y luego recopilas las mini-respuestas (Reduce) para generarconclusiones. La solución más común es Hadoop. Este modelo fue creado y promovidopor Google.NoSQL DatabaseAmplia clase de sistemas de gestión de bases de datos que difieren del modelo clásicodel sistema de gestión de bases de datos relacionales (RDBMS) en múltiples aspectos: nousan SQL como el principal lenguaje de consultas, los datos almacenados no requierenestructuras fijas como tablas, no garantizan ACID y escalan bien horizontalmente (ej:MongoDB, Cassandra, BigTable)Algoritmos genéticosUn algoritmo es una serie de pasos organizados que describen el proceso que se debeseguir, para dar solución a un problema específico. Con la inteligencia artificial,surgieron los algoritmos genéticos, inspirados en la evolución biológica, quienesevolucionan con sometidos a mutaciones y recombinaciones genéticas.
  26. 26. RecaptchareCAPTCHA es una extensión de la prueba CAPTCHA que se utiliza para reconocer textopresente en imágenes. Se usa para determinar si el usuario es o no humano, al igual quepara mejorar la digitalización de textos. Google compró Recaptcha.
  27. 27. RecaptchareCAPTCHA es una extensión de la prueba CAPTCHA que se utiliza para reconocer textopresente en imágenes. Se usa para determinar si el usuario es o no humano, al igual quepara mejorar la digitalización de textos. Google compró Recaptcha.Reconocimiento de patronesEl reconocimiento de patrones es la ciencia que se ocupa de los procesos sobreingeniería, computación y matemáticas relacionados con objetos físicos o abstractos,con el propósito de extraer información que permita establecer propiedades de entreconjuntos de dichos objetos.
  28. 28. RecaptchareCAPTCHA es una extensión de la prueba CAPTCHA que se utiliza para reconocer textopresente en imágenes. Se usa para determinar si el usuario es o no humano, al igual quepara mejorar la digitalización de textos. Google compró Recaptcha.Reconocimiento de patronesEl reconocimiento de patrones es la ciencia que se ocupa de los procesos sobreingeniería, computación y matemáticas relacionados con objetos físicos o abstractos,con el propósito de extraer información que permita establecer propiedades de entreconjuntos de dichos objetos.NUI (Natural User Interface)Interfaz que permite interactuar con un sistema sin utilizar sistemas de mando odispositivos de entrada de las GUI (ratón, teclado...) y en su lugar, se hace uso demovimientos gestuales. Un ejemplo es Kinect. Reconocimiento de gestos y movimientos.
  29. 29. Big Data ymarketing
  30. 30. Publicidad Reputación onlinecontextual y y monitorización semántica Big Data y marketing Experiencia Gamificaciónpersonalizada
  31. 31. Reputación onliney monitorización
  32. 32. Reputación onliney monitorización
  33. 33. Publicidadcontextual y semántica
  34. 34. Publicidadcontextual y semántica
  35. 35. Gamificación
  36. 36. Gamificación
  37. 37. Experienciapersonalizada
  38. 38. Experienciapersonalizada
  39. 39. Web // Online Comunidad reputationMobile Brand Internet of things CRM Social Media
  40. 40. Web // Online Comunidad reputation Social Internet ofMobile CRM things CRM Social Media
  41. 41. Web // Online Comunidad reputation Social Internet ofMobile CRM things CRM Social Media
  42. 42. Web // Online Comunidad reputation Comprar Social Internet ofMobile CRM things CRM Social Media
  43. 43. Web // Online Comunidad reputation Comprar Social Internet ofMobile CRM things Connect CRM Social Media
  44. 44. Web // Online Comunidad reputation Comprar Social Internet ofMobile CRM things Registrar Connect CRM Social Media
  45. 45. Web // Online Comunidad reputation Comprar Post en blog Social Internet ofMobile CRM things Registrar Connect CRM Social Media
  46. 46. Web // Online Comunidad reputation Mismo Comprar Post en usuario blog Social Internet ofMobile CRM things Registrar Connect CRM Social Media
  47. 47. Web // Online Comunidad reputation Mismo Comprar Post en usuario blog Consultar Social Internet ofMobile catálogo CRM things Registrar Connect CRM Social Media
  48. 48. Web // Online Comunidad reputation Mismo Comprar Post en usuario blog Consultar Social Internet ofMobile catálogo CRM things Registrar Connect Inicio Sesión CRM Social Media
  49. 49. Web // Online Comunidad reputation Mismo Comprar Post en usuario blog Consultar Social Internet ofMobile Nike + catálogo CRM things Registrar Connect Inicio Sesión CRM Social Media
  50. 50. Web // Online Comunidad reputation Mismo Comprar Post en usuario Personalizar blog Consultar Social Internet ofMobile Nike + catálogo CRM things Registrar Connect Inicio Sesión CRM Social Media
  51. 51. Web // Online Comunidad reputation Oferta cercana Mismo Comprar Post en usuario Personalizar blog Consultar Social Internet ofMobile Nike + catálogo CRM things Registrar Connect Inicio Sesión CRM Social Media
  52. 52. Web // Online Comunidad reputation Oferta cercana Mismo Comprar Post en usuario Personalizar blog Consultar Social Internet ofMobile Nike + catálogo CRM things Registrar Connect Inicio Gamificación Sesión (check-in) CRM Social Media
  53. 53. ¿Privacidad o Big Brother?Todas las redes sociales tienen sistemas de configuración a nivel de privacidad. Estaconfiguración afecta a terceros, desde otros usuarios hasta empresas interesadas.Obviamente, la plataforma dispone de todos tus datos para poder comercializar conellos. La información es un activo muy valioso.
  54. 54. Android Google Latitude Google Gmail G+ Adsense GCal Google search GoogleGoogle Maps GDocs Google ReaderChrome Google Play
  55. 55. APIs
  56. 56. acceso offline trabajos email APIs grupos gustos interesespublicaciones fotografías personal amigos ubicación
  57. 57. david.alayon@DigitalNoise.es David Alayón Managing Director & Founding Partner
  58. 58. david.alayon@DigitalNoise.es David Alayón Managing Director & Founding Partner ¿Dudas?¿Preguntas?

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