slide งานสัมนา "กลยุทธ์การตลาด Social Media"

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slide งานสัมนา "กลยุทธ์การตลาด Social Media"

  1. 1. Social Media
  2. 2. Social Media  (D.B.A) THE JOINT DOCTORAL PROGRAM IN BUSINESS ADMINISTRATION (JDBA)  “ Facebook” Social Media “Marketing Click”2 “E-
  3. 3. Social Media3
  4. 4. Social Media  . 081-9758189 www.facebook.com/doctorpisek pisek@yahoo.com Twitter @doctorpisek Web Site www.doctorpisek.com4
  5. 5. Social Media  (Traditional Media)5
  6. 6. Social Media  (Digital Media)6
  7. 7. Social Media7
  8. 8. Social Media  Digital –8
  9. 9. Social Media  Digital –9
  10. 10. Social Media  Digital –10
  11. 11. Social Media  Digital –11
  12. 12. Social Media  – Web Site Engagement social media12
  13. 13. Social Media  – Blog – Content Management System HTML13
  14. 14. Social Media  – Blog – Blog  Extend the conversation – web site14
  15. 15. Social Media New Product Development, Engagement15
  16. 16. Social Media Loyalty16
  17. 17. Social Media Customer Engagement, UGC17
  18. 18. Social Media  – Blog – Blog  Positioning yourself as a leader – Blog18
  19. 19. Social Media  – Blog – Blog19
  20. 20. Social Media  – Blog – Blog  SEO – update SEO ( Keyword )20
  21. 21. Social Media  – Facebook – Facebook 3  Profile – (Friend) Profile Friend 5,000  Group –21
  22. 22. Social Media  – Facebook – Group 3  Open – Group  Closed – Group  Secret – Group22
  23. 23. Social Media  – Facebook  Page – “Fan Page” Profile Page add friend Like Fan Fan23
  24. 24. Social Media  – Facebook – Facebook Page  Page Image24
  25. 25. Social Media  – Facebook –  Tab Campaign Application25
  26. 26. Social Media26
  27. 27. Social Media27
  28. 28. Social Media  – Facebook –  Landing Page Like Fan28
  29. 29. Social Media29
  30. 30. Social Media30
  31. 31. Social Media31
  32. 32. Social Media32
  33. 33. Social Media  – Facebook –  –33
  34. 34. Social Media  – Facebook –  –34
  35. 35. Social Media  – Facebook –  – -35
  36. 36. Social Media  – Facebook –  –36
  37. 37. Social Media  – Facebook –  –37
  38. 38. Social Media  – Facebook – 38
  39. 39. Social Media  – Facebook – 39
  40. 40. Social Media  – Facebook – 40
  41. 41. Social Media  – Facebook –  – Application Application41
  42. 42. Social Media  – Facebook –  Application42
  43. 43. Social Media  – Twitter – Micro-Blog 140 Follower Account Twitter Channel Real-Time  Twitter43 Real-Time
  44. 44. Social Media  Twitter 44
  45. 45. Social Media  Twitter 45
  46. 46. Social Media  Twitter  (CSR)46
  47. 47. Social Media  Twitter  –47
  48. 48. Social Media  Twitter  –48
  49. 49. Social Media  Twitter Marketing Influencer – Marketing Influencer Influencer Twitter @mktmag @kafaak follow49
  50. 50. Social Media50
  51. 51. Social Media51
  52. 52. Social Media  – YouTube – Viral   30-90   YouTube52 Facebook Twitter
  53. 53. Social Media  – YouTube – YouTube Star53
  54. 54. Social Media  – YouTube – YouTube Star54
  55. 55. Social Media  – YouTube – Thai YouTube Star55
  56. 56. Social Media  – YouTube – Thai YouTube Star56
  57. 57. Social Media  – YouTube – Thai YouTube Star57
  58. 58. Social Media  – YouTube – Content YouTube Pepsi Refresh Your World Clip 1 $10,00058
  59. 59. Social Media  – YouTube – Pepsi Refresh Your World59
  60. 60. Social Media  – Foursquare – Social Media Facebook Twitter60
  61. 61. Social Media  – Foursquare –  – Mayor  – Check-in 61 update status social media
  62. 62. Social Media  – Foursquare –  Tips  – Foursquare 162 Mayor
  63. 63. Social Media  – Foursquare – Badge  Badge Foursquare  Badge63
  64. 64. Social Media64
  65. 65. Social Media  – Foursquare –  Partner Badge – Check-In Business Partner Foursquare  Mayor Special  Frequency Special – Check-In 10 1  Check-In Offer65
  66. 66. Social Media  – Facebook Place Visit Britain66
  67. 67. Social Media  – Facebook Place Visit Britain  Check-In Facebook (LoveUK)  Check-In  Check-In Facebook (LoveUK)67
  68. 68. Social Media  Viral Marketing – Content Content68
  69. 69. Social Media Viral Marketing – 5 
  70. 70. Social Media Viral Marketing – 5 
  71. 71. Social Media Viral Marketing – 5  3 
  72. 72. Social Media
  73. 73. Social Media Viral Marketing – 5  Facebook, Twitter  Target Group
  74. 74. Social Media Social Media Viral Share
  75. 75. Social Media Share  – Social Media  –
  76. 76. Social Media Share  –  –
  77. 77. Social Media Share  –  – social media 
  78. 78. Social Media
  79. 79. Social Media
  80. 80. Social Media
  81. 81. Social Media
  82. 82. Social Media
  83. 83. Social Media
  84. 84. Social Media
  85. 85. Social Media
  86. 86. Social Media  86
  87. 87. Social Media87
  88. 88. Social Media  Amazing Thailand  Good Morning Sunday!! Any ideas for the last Sunday of February? Share with friends here!!  Did you finish work yet? How was your day? Anyways, could anyone recommend where Nong Sukjai should88 have dinner?
  89. 89. Social Media   If you have 1 day in Thailand, where will you go? And what will you do to fresh up your day? Share with Sukjai and friends here! 3 lucky persons will get surprised!!89
  90. 90. Social Media  90
  91. 91. Social Media91
  92. 92. Social Media92
  93. 93. Social Media   Content content Content93
  94. 94. Social Media94
  95. 95. Social Media   Blogger95
  96. 96. Social Media 96
  97. 97. Social Media 97
  98. 98. Social Media   Experiential Marketing98
  99. 99. Social Media99
  100. 100. Social Media100
  101. 101. Social Media101
  102. 102. Social Media102
  103. 103. Social Media  Monitoring – Blog103
  104. 104. Social Media  Monitoring – Blog104
  105. 105. Social Media  Monitoring – Blog105
  106. 106. Social Media  Monitoring – Twitter106
  107. 107. Social Media  Monitoring – Facebook107
  108. 108. Social Media  Monitoring –108
  109. 109. Social Media  Google Alert109
  110. 110. Social Media 110
  111. 111. Social Media  – Brand Awareness –  Viral Clip  FB Fan Like Application  Social Game  Check-In Foursquare111
  112. 112. Social Media  – Brand Awareness –112
  113. 113. Social Media  – Brand Awareness –113
  114. 114. Social Media  – Brand Awareness –114
  115. 115. Social Media  – Brand Awareness –115
  116. 116. Social Media  – Brand Awareness –116
  117. 117. Social Media  – Perceived Quality  Blogger Influencer Twitter  Tripadvisor, Jeban.com  web site Blog  FB Brand117
  118. 118. Social Media118
  119. 119. Social Media119
  120. 120. Social Media120
  121. 121. Social Media121
  122. 122. Social Media122
  123. 123. Social Media123
  124. 124. Social Media124
  125. 125. Social Media  Brand Association – Brand Identity  / 125
  126. 126. Social Media• VolVo• “ ”• “ ” 126
  127. 127. Social Media  Brand Association –127
  128. 128. Social Media  Brand Association –  128
  129. 129. Social Media  Brand Association129
  130. 130. Social Media  Brand Association130
  131. 131. Social Media  Brand Association131
  132. 132. Social Media  Brand Association132
  133. 133. Social Media  Brand Association133
  134. 134. Social Media  Brand Loyalty – CRM (Customer Relationship Management)  CRM  (Personalized) 134
  135. 135. Social Media  Traditional CRM Social CRM Traditional CRM   135 
  136. 136. Social Media  Traditional CRM Social CRM Social CRM  Community  136
  137. 137. Social Media  Brand Loyalty – CRM  Facebook Twitter Touch Point Call Center  Monitoring Tool Feedback social media137
  138. 138. Social Media  Social CRM – KLM KLM Surprise Schipol Check-in Foursquare138 Twitter KLM
  139. 139. Social Media139
  140. 140. Social Media  Social CRM – Starbucks Check-in Mayors Frappucino U$ 1140
  141. 141. Social Media  Community Community Social Media141 Community
  142. 142. Social Media  Community142
  143. 143. Social Media  Community143
  144. 144. Social Media  – Social Media iEducation  – 4- 6 Social Media144
  145. 145. Social Media  – Social Media iEducation  Social Media – Brand Awareness   “ ” 145
  146. 146. Social Media  – Social Media iEducation  Social Media – Perceived Quality  FB 146
  147. 147. Social Media  – Social Media iEducation  Social Media – Brand Association  Play + Learn = Plern  147 
  148. 148. Social Media  – Social Media iEducation  Social Media – Brand Loyalty  Monitoring  3 FB Group148
  149. 149. Social Media  – Social Media iEducation   FB – Community Group CSR 149 
  150. 150. Social Media END150

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