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Don't Worry, Be Scrappy

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Presented at GIANT 2016

Discussing the importance of scrappiness in design

Published in: Design
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Don't Worry, Be Scrappy

  1. 1. Don’t Worry, Be Scrappy GIANT 2016 Amy Chenault @piquancy piquancy@gmail.com
  2. 2. Amy Chenault
  3. 3. Sucks @ drawing Amy Chenault
  4. 4. Sucks @ drawing Enjoys clichés Amy Chenault
  5. 5. Sucks @ drawing Enjoys clichés Psychology/Cognitive Science -> Design Amy Chenault
  6. 6. Sucks @ drawing Enjoys clichés Psychology/Cognitive Science -> Design Designer&Researcher @ IBM Amy Chenault
  7. 7. ©2016 IBM Watson Health - Design CONFIDENTIAL
  8. 8. Erin Hoffman-John, 2015
  9. 9. What does scrappy mean to you?
  10. 10. Scrappiness = Doing something about it
  11. 11. Scrappiness = Innovate around a problem
  12. 12. “…it often means lack of the process to me"
  13. 13. “…usually that’s a code for cost savings or tenuous financials"
  14. 14. What does scrappy mean to you? + -
  15. 15. What’s the scrappiest thing you’ve ever done?
  16. 16. Awareness & Reflection
  17. 17. • Personality conflicts • Shitty boss • Mismatched expectations
  18. 18. • Personality conflicts • Shitty boss • Mismatched expectations Was fired
  19. 19. Grew self awareness after reflecting on what bullshit he can and cannot handle • Personality conflicts • Shitty boss • Mismatched expectations Was fired
  20. 20. “For me the conditions are, feeling like my fate is completely in their hands, [dealing with] too strong personality, feeling trapped…”
  21. 21. “What’s it like to be an observer? To be on the project? Did I actually provide a research experience the team needed?”
  22. 22. Bravery
  23. 23. Disagreed with his boss
  24. 24. ©2016 IBM Watson Health - Design CONFIDENTIAL
  25. 25. Took the initiative to make the internal tools better Disagreed with his boss
  26. 26. Learned from and teamed with people across the company Took the initiative to make the internal tools better Disagreed with his boss
  27. 27. “I’m, like, thinking, I’m totally getting fired…”
  28. 28. Got executive approvalLearned from and teamed with people across the company Took the initiative to make the internal tools better Disagreed with his boss
  29. 29. 20% Calls dropped
  30. 30. 20% 4% Calls dropped
  31. 31. Phoenix Blood
  32. 32. “I was told by the CFO that I cost the company 20 million dollars…”
  33. 33. Made a bad decision and cost the company $20M
  34. 34. Made a bad decision and cost the company $20M Sees the mistake as an opportunity
  35. 35. Sees the mistake as an opportunity Made a bad decision and cost the company $20M Sees the mistake as an opportunity
  36. 36. 50% of Zappo’s business
  37. 37. Awareness & Reflection Bravery Phoenix Blood
  38. 38. Scrappiness
  39. 39. Thank You John Athayde Astrid Chow Erin Hoffman-John Darren Hood Brian Kalma Jeremy Kriegel Peter Merholz Adam Polansky Paul Sherman Jared Spool Georgette Sullivan …and everyone who took the survey
  40. 40. Thank You
  41. 41. ? Amy Chenault @piquancy piquancy@gmail.com

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