hi.
Amy LovettPeople Operations (POPs) @ HuffPost
Design school
Design school + Hip ad agency
Design school + Hip ad agency + Palo Alto
Brainstorming =
Brainstorming =Process planning +
Brainstorming =Process planning +Understanding people +
Brainstorming =Process planning +Understanding people +Public Speaking +
Brainstorming =Process planning +Understanding people +Public Speaking +Chutzpah!
Plan
Plan > Who?              The magic number is 5-10.
Plan > Who?              The magic number is 5-10.•8 people
Plan > Who?              Know your audience.•8 people
Plan > Who?              Know your audience.•8 people•Editors
Plan > What?               What do you want to accomplish?•8 people•Editors
Plan > What?                               What do you want to accomplish?•8 people•Editors•New directions for the Cats ve...
Plan > What?                                        What do you need?•8 people•Editors•New directions for the Cats vertical
Plan > What?                                        What do you need?•8 people•Editors•New directions for the Cats vertica...
Plan > How?                                        How much time?•8 people•Editors•New directions for the Cats vertical•Po...
Plan > How?                                        How much time?•8 people•Editors•New directions for the Cats vertical•Po...
Plan > When?                                        When will it be?•8 people•Editors•New directions for the Cats vertical...
Plan > When?                                        When will it be?•8 people•Editors•New directions for the Cats vertical...
Plan > Where?                                        Where will it be held?•8 people•Editors•New directions for the Cats v...
Plan > Where?                                        Where will it be held?•8 people•Editors•New directions for the Cats v...
Plan > The FlowWarm Up    5-10 min.•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/b...
Plan > The FlowWarm Up    5-10 min.•Apples to apples•Pass the ball•Bodystorming•Insert favoriteicebreaker here•8 people•Ed...
Plan > The FlowWarm Up                          Activity    5-10 min.                       15 min.•Apples to apples•Pass ...
Plan > The FlowWarm Up                          Activity    5-10 min.                       15 min.•Apples to apples      ...
Plan > The FlowWarm Up                          Activity             How Might We    5-10 min.                       15 mi...
Plan > The FlowWarm Up                          Activity             How Might We    5-10 min.                       15 mi...
Plan > The FlowWarm Up                          Activity             How Might We            Diagram!    5-10 min.        ...
Plan > The FlowWarm Up                          Activity             How Might We            Diagram!   Wrap Up    5-10 mi...
Plan > The Flow•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/bigPost It paper, sna...
Plan > A few days before                                        Test the activities•8 people•Editors•New directions for th...
Plan > The Day                                        Prepare the room•8 people•Editors•New directions for the Cats vertic...
Facilitate
Facilitate             Stay calm.
Facilitate             Listen. A lot.
Facilitate             Be engaged, but objective.
Facilitate             It’s okay if something goes wrong.
Facilitate
Synthesize
Synthesize             Collect and organize.
Synthesize             Affinity diagrams are awesome.
Synthesize             Know your product.
Synthesize             Read in between the lines.
Synthesize             Collaborate.
Synthesize
Synthesize
Synthesize
Synthesize
Examples
Examples > Warm Ups                      Bodystorming
Examples > Activity                      Many Hats.
Examples > HMW    How might we revolutionize gaming on the tablet?            How might we motivate our employees?How migh...
Examples > HMW    How might we revolutionize gaming on the tablet?            How might we motivate our employees?How migh...
Examples > Diagram
Examples > Matrix
Examples > Flow
Examples > Resourceshttp://www.hcdconnect.org/methods/
Examples > Resourceshttp://www.openideo.com/
Examples > Resourceshttp://www.jpb.com/creative/act.phphttp://en.wikipedia.org/wiki/Brainstorming
?amy@huffingtonpost.com
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Brainstorming 101

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Brainstorming 101

  1. 1. hi.
  2. 2. Amy LovettPeople Operations (POPs) @ HuffPost
  3. 3. Design school
  4. 4. Design school + Hip ad agency
  5. 5. Design school + Hip ad agency + Palo Alto
  6. 6. Brainstorming =
  7. 7. Brainstorming =Process planning +
  8. 8. Brainstorming =Process planning +Understanding people +
  9. 9. Brainstorming =Process planning +Understanding people +Public Speaking +
  10. 10. Brainstorming =Process planning +Understanding people +Public Speaking +Chutzpah!
  11. 11. Plan
  12. 12. Plan > Who? The magic number is 5-10.
  13. 13. Plan > Who? The magic number is 5-10.•8 people
  14. 14. Plan > Who? Know your audience.•8 people
  15. 15. Plan > Who? Know your audience.•8 people•Editors
  16. 16. Plan > What? What do you want to accomplish?•8 people•Editors
  17. 17. Plan > What? What do you want to accomplish?•8 people•Editors•New directions for the Cats vertical
  18. 18. Plan > What? What do you need?•8 people•Editors•New directions for the Cats vertical
  19. 19. Plan > What? What do you need?•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/bigPost It paper, snacks
  20. 20. Plan > How? How much time?•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/bigPost It paper, snacks
  21. 21. Plan > How? How much time?•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/bigPost It paper, snacks•2 hours
  22. 22. Plan > When? When will it be?•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/bigPost It paper, snacks•2 hours
  23. 23. Plan > When? When will it be?•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/bigPost It paper, snacks•2 hours•Week to prepare
  24. 24. Plan > Where? Where will it be held?•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/bigPost It paper, snacks•2 hours•Week to prepare
  25. 25. Plan > Where? Where will it be held?•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/bigPost It paper, snacks•2 hours•Week to prepare•Conference room
  26. 26. Plan > The FlowWarm Up 5-10 min.•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/bigPost It paper, snacks•2 hours•Week to prepare•Conference room
  27. 27. Plan > The FlowWarm Up 5-10 min.•Apples to apples•Pass the ball•Bodystorming•Insert favoriteicebreaker here•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/bigPost It paper, snacks•2 hours•Week to prepare•Conference room
  28. 28. Plan > The FlowWarm Up Activity 5-10 min. 15 min.•Apples to apples•Pass the ball•Bodystorming•Insert favoriteicebreaker here•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/bigPost It paper, snacks•2 hours•Week to prepare•Conference room
  29. 29. Plan > The FlowWarm Up Activity 5-10 min. 15 min.•Apples to apples •Empathy hats•Pass the ball •Group competitive•Bodystorming analysis•Insert favoriteicebreaker here•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/bigPost It paper, snacks•2 hours•Week to prepare•Conference room
  30. 30. Plan > The FlowWarm Up Activity How Might We 5-10 min. 15 min. 45 min.•Apples to apples •Empathy hats•Pass the ball •Group competitive•Bodystorming analysis•Insert favoriteicebreaker here•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/bigPost It paper, snacks•2 hours•Week to prepare•Conference room
  31. 31. Plan > The FlowWarm Up Activity How Might We 5-10 min. 15 min. 45 min.•Apples to apples •Empathy hats •Big, but not too big•Pass the ball •Group competitive•Bodystorming analysis•Insert favoriteicebreaker here•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/bigPost It paper, snacks•2 hours•Week to prepare•Conference room
  32. 32. Plan > The FlowWarm Up Activity How Might We Diagram! 5-10 min. 15 min. 45 min. 45 min.•Apples to apples •Empathy hats •Big, but not too big•Pass the ball •Group competitive•Bodystorming analysis•Insert favoriteicebreaker here•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/bigPost It paper, snacks•2 hours•Week to prepare•Conference room
  33. 33. Plan > The FlowWarm Up Activity How Might We Diagram! Wrap Up 5-10 min. 15 min. 45 min. 45 min. 5 min.•Apples to apples •Empathy hats •Big, but not too big•Pass the ball •Group competitive•Bodystorming analysis•Insert favoriteicebreaker here•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/bigPost It paper, snacks•2 hours•Week to prepare•Conference room
  34. 34. Plan > The Flow•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/bigPost It paper, snacks•2 hours•Week to prepare•Conference room
  35. 35. Plan > A few days before Test the activities•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/bigPost It paper, snacks•2 hours•Week to prepare•Conference room
  36. 36. Plan > The Day Prepare the room•8 people•Editors•New directions for the Cats vertical•Post Its, Sharpies, whiteboard/bigPost It paper, snacks•2 hours•Week to prepare•Conference room
  37. 37. Facilitate
  38. 38. Facilitate Stay calm.
  39. 39. Facilitate Listen. A lot.
  40. 40. Facilitate Be engaged, but objective.
  41. 41. Facilitate It’s okay if something goes wrong.
  42. 42. Facilitate
  43. 43. Synthesize
  44. 44. Synthesize Collect and organize.
  45. 45. Synthesize Affinity diagrams are awesome.
  46. 46. Synthesize Know your product.
  47. 47. Synthesize Read in between the lines.
  48. 48. Synthesize Collaborate.
  49. 49. Synthesize
  50. 50. Synthesize
  51. 51. Synthesize
  52. 52. Synthesize
  53. 53. Examples
  54. 54. Examples > Warm Ups Bodystorming
  55. 55. Examples > Activity Many Hats.
  56. 56. Examples > HMW How might we revolutionize gaming on the tablet? How might we motivate our employees?How might we use motorcycles in our logo to improve our brand?
  57. 57. Examples > HMW How might we revolutionize gaming on the tablet? How might we motivate our employees?How might we use motorcycles in our logo to improve our brand?
  58. 58. Examples > Diagram
  59. 59. Examples > Matrix
  60. 60. Examples > Flow
  61. 61. Examples > Resourceshttp://www.hcdconnect.org/methods/
  62. 62. Examples > Resourceshttp://www.openideo.com/
  63. 63. Examples > Resourceshttp://www.jpb.com/creative/act.phphttp://en.wikipedia.org/wiki/Brainstorming
  64. 64. ?amy@huffingtonpost.com

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