Brazilian Delegation 09 08 10
1. Introducing Twitter
2. Twitter in Brazil
3. Your campaigns
4. Advertising on Twitter
5. Upcoming dates
Twitter is not useful
140M registered users
350,000 new signups/day
.com
200M uniques/month
115M pageviews/day
activity is exploding
80M Tweets/...
52% 48%
Male Female
Gender
Source: Twitter
0
0
0
0
1
3-12 13-17 18-34 35-49 50+
14%
24%
45%
14%
4%
Age
Source: Quantcast, ...
Brazil on Twitter
How many accounts?
How many new signups/day?
How many Tweets/day? 12,407,005
15,008,617
42,172
Your campaigns
Twitter is great for marketing content
sigaSX4
Twitter is great for product launches
0
750
1500
2250
3000
Mar 1, 2010 Mar 8, 2010 Mar 15, 2010 Mar 22, 2010 Mar 29, 2010 Apr 5, 2010 Apr 12, 2010 Apr 19, 2010 ...
Twitter is a vehicle for creativity
Twitter is realtime
0
375
750
1125
1500
Jan 1, 2010 Feb 4, 2010 Mar 10, 2010 Apr 13, 2010 May 17, 2010 Jun 20, 2010 Jul 24, 2010 Aug 27, 2010
...
Followers
Retweets
Influence
Mentions
Trends
How you measure success
Introducing Advertising on Twitter
How do we build an advertising platform
that preserves the user experience?
Real-time interest targeting
!"#$#%&'!"#$#%&' ...
!"#$#%&'!"#$#%&' !"#$%&
!"#$#%&'!"#$#%&'
Some of the brands currently using Promoted Products
The Promoted Tweets Dashboard
What results are we seeing?
Old Spice mentions per minute — Jul 12-14 2010
Jun 13, 10:00AM EST Jun 14, 10:00AM EST
Get well Kevin Rose Marriage Propos...
0
8,000
16,000
TweetVolumeperHour
0%
6%
12%
EngagementRate
campaign summary
Toy Story Tweets/hour Toy Story Tweet Engageme...
0%
6%
12%
EngagementRate
LeBronJames
0
2,500
5,000
TweetVolumeperHour
campaign summary
LeBron James Tweets/hour LeBron Jam...
0
200
400
600
800
Jul4,201012:00AM
Jul4,20103:00AM
Jul4,20106:00AM
Jul4,20109:00AM
Jul4,201012:00PM
Jul4,20103:00PM
Jul4,2...
570000
582500
595000
607500
620000
Jun
12,2010
Jun
13,2010
Jun
14,2010
Jun
15,2010
Jun
16,2010
Jun
17,2010
Jun
18,2010
Jun...
performance summary
# Brand Campaign Duration Engagement
Trend
Impressions
Retweets
1 Ford Mustang 1/2 day 32% 40,000,000 ...
1. December 2010: Translation
2. March 2011: Brazil Office
3. April 2011: Promoted Products in BR
Twitter Brazil: Upcoming...
For information about Twitter’s advertising products, please email
promotedtweets@twitter.com
Thanks!
Twitter - Brazil
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Twitter - Brazil

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Twitter - Brazil

  1. 1. Brazilian Delegation 09 08 10
  2. 2. 1. Introducing Twitter 2. Twitter in Brazil 3. Your campaigns 4. Advertising on Twitter 5. Upcoming dates
  3. 3. Twitter is not useful
  4. 4. 140M registered users 350,000 new signups/day .com 200M uniques/month 115M pageviews/day activity is exploding 80M Tweets/day (+ 65% in 3 months) 30% created from mobile 14M new followings/day
  5. 5. 52% 48% Male Female Gender Source: Twitter 0 0 0 0 1 3-12 13-17 18-34 35-49 50+ 14% 24% 45% 14% 4% Age Source: Quantcast, 01.10 Sep 2010 0M 10M 20M 30M 40M 50M Male Female Tweets/Day/Gender Source: Twitter
  6. 6. Brazil on Twitter
  7. 7. How many accounts? How many new signups/day? How many Tweets/day? 12,407,005 15,008,617 42,172
  8. 8. Your campaigns
  9. 9. Twitter is great for marketing content
  10. 10. sigaSX4 Twitter is great for product launches
  11. 11. 0 750 1500 2250 3000 Mar 1, 2010 Mar 8, 2010 Mar 15, 2010 Mar 22, 2010 Mar 29, 2010 Apr 5, 2010 Apr 12, 2010 Apr 19, 2010 Apr 26, 2010 Daily Mentions, 2010 SigaSX4
  12. 12. Twitter is a vehicle for creativity
  13. 13. Twitter is realtime
  14. 14. 0 375 750 1125 1500 Jan 1, 2010 Feb 4, 2010 Mar 10, 2010 Apr 13, 2010 May 17, 2010 Jun 20, 2010 Jul 24, 2010 Aug 27, 2010 Daily Brand Mentions, 2010 Bradesco Embraer Embratel Unibanco Varig Brazilian brands are being talked about - now!
  15. 15. Followers Retweets Influence Mentions Trends How you measure success
  16. 16. Introducing Advertising on Twitter
  17. 17. How do we build an advertising platform that preserves the user experience? Real-time interest targeting !"#$#%&'!"#$#%&' !"##$%
  18. 18. !"#$#%&'!"#$#%&' !"#$%& !"#$#%&'!"#$#%&'
  19. 19. Some of the brands currently using Promoted Products
  20. 20. The Promoted Tweets Dashboard
  21. 21. What results are we seeing?
  22. 22. Old Spice mentions per minute — Jul 12-14 2010 Jun 13, 10:00AM EST Jun 14, 10:00AM EST Get well Kevin Rose Marriage Proposal !"#$#%&'!"#$#%&' Trend 0 50 100 150 200 7/12/100:01 7/12/101:21 7/12/102:48 7/12/104:16 7/12/105:57 7/12/107:39 7/12/1010:59 7/12/1013:36 7/12/1015:13 7/12/1016:30 7/12/1018:15 7/12/1019:51 7/12/1021:25 7/12/1022:59 7/13/100:53 7/13/102:20 7/13/103:54 7/13/105:32 7/13/107:39 7/13/1010:41 7/13/1013:29 7/13/1014:35 7/13/1015:31 7/13/1016:27 7/13/1017:23 7/13/1018:19 7/13/1019:15 7/13/1020:11 7/13/1021:07 7/13/1022:03 7/13/1022:59 7/13/1023:55 7/14/100:51 7/14/101:47 7/14/102:43 7/14/103:39 7/14/104:35 7/14/105:31 7/14/106:27 7/14/107:23 7/14/108:19 7/14/109:15 7/14/1010:11 7/14/1011:07 7/14/1012:03 7/14/1013:00 7/14/1013:56 7/14/1014:52 7/14/1015:48 7/14/1016:44 7/14/1017:40 7/14/1018:36 7/14/1019:32 7/14/1020:28 7/14/1021:24 7/14/1022:20 7/14/1023:16 Tweets/min
  23. 23. 0 8,000 16,000 TweetVolumeperHour 0% 6% 12% EngagementRate campaign summary Toy Story Tweets/hour Toy Story Tweet Engagement Rate 5.5xTweet vol. increase Q1: Can Promoted Trends drive Tweets? Q2: Will users engage more? +57%Engagement rate increase Trend starts Trend ends Trend starts !"#$#%&'!"#$#%&' !"#$% Aug 2010
  24. 24. 0% 6% 12% EngagementRate LeBronJames 0 2,500 5,000 TweetVolumeperHour campaign summary LeBron James Tweets/hour LeBron James Tweet Engagement Rate 4.5xTweet vol. increase Q1: Can Promoted Trends drive Tweets? Q2: Will users engage more? 11%Average engagement Trend starts Trend ends Trend starts !"#$#%&'!"#$#%&' !"#$% Trend ends
  25. 25. 0 200 400 600 800 Jul4,201012:00AM Jul4,20103:00AM Jul4,20106:00AM Jul4,20109:00AM Jul4,201012:00PM Jul4,20103:00PM Jul4,20106:00PM Jul4,20109:00PM Jul5,201012:00AM Jul5,20103:00AM Jul5,20106:00AM Jul5,20109:00AM Jul5,201012:00PM Jul5,20103:00PM Jul5,20106:00PM Jul5,20109:00PM Jul6,201012:00AM Jul6,20103:00AM Jul6,20106:00AM Jul6,20109:00AM Jul6,201012:00PM Jul6,20103:00PM Jul6,20106:00PM Jul6,20109:00PM Jul7,201012:00AM Jul7,20103:00AM Jul7,20106:00AM Jul7,20109:00AM Jul7,201012:00PM Jul7,20103:00PM Jul7,20106:00PM Jul7,20109:00PM Jul8,201012:00AM Jul8,20103:00AM Jul8,20106:00AM Jul8,20109:00AM Jul8,201012:00PM Jul8,20103:00PM Jul8,20106:00PM Jul8,20109:00PM TweetVolumeperHour Despicable Me mentions/hour Trend starts Trend ends kick-started the conversation!"#$#%&'!"#$#%&' !"#$% 4.2xTweet vol. increase
  26. 26. 570000 582500 595000 607500 620000 Jun 12,2010 Jun 13,2010 Jun 14,2010 Jun 15,2010 Jun 16,2010 Jun 17,2010 Jun 18,2010 Jun 19,2010 Jun 20,2010 Jun 21,2010 Jun 22,2010 Jun 23,2010 Jun 24,2010 Jun 25,2010 Followers @DisneyPixar Followers Trend starts Trend ends Toy Story 3 released Jun 15 2010 converted buzz into followers!"#$#%&'!"#$#%&' !"#$% +25,000Follower increase
  27. 27. performance summary # Brand Campaign Duration Engagement Trend Impressions Retweets 1 Ford Mustang 1/2 day 32% 40,000,000 390 2 Universal Despicable Me 1 day 15% 125,900 587 3 Nike World Cup 1/2 day 14% 59,000,000 207 4 Old Spice Old Spice Man 1 day 13% 53,100,000 313 5 NBA LeBron James 1/2 day 11% 57,000,000 236 6 Motorola Droid 2 1/2 day 11% 23,100,000 88 7 Disney Toy Story 3 6 days 10% 650,000,000 13,276 8 Fox Predators 2 days 8% 174,500,000 669 9 Paramount Dinner for Schmucks 1 day 7% 70,600,000 127 10 Coca-Cola World Cup 1 day 6% 113,250,000 450 !"#$#%&'!"#$#%&' !"#$%&
  28. 28. 1. December 2010: Translation 2. March 2011: Brazil Office 3. April 2011: Promoted Products in BR Twitter Brazil: Upcoming dates
  29. 29. For information about Twitter’s advertising products, please email promotedtweets@twitter.com Thanks!

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