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Facebook Brazil
Mike Murphy | VP Global Sales
Facebook mission
Give people the power to share
and make the world more open
and connected
500 millionusers worldwide
Facebook & The Social Universe
Users
500mm+ real people
Advertisers
Brands and
organizations
Developers
Developer
community creating
experiences
Facebook serves 3 core audiences
BRANDS
Global platform providing efficiency, effectiveness, scale
Identity
Identity, social graph
& authentic
connections
Platform
Technology
underpins and
enables
Sharing
Sharing via social
graph – evolving
over time
Facebook is built on 3 pillars
Underpinned by technology
Facebook users in Latin America
M
25M
50M
75M
2008 2009 2010
69 million+
users
Source: Facebook internal data, August 2010
Source: Facebook and Internet World Stats (www.internetworldstats.com ), August 2010
Country Active Users Internet Users Penetration
Argentina 11,200,000 20,000,000 56%
Bolivia 807,000 1,050,000 76%
Brazil 6,481,000 72,027,700 9%
Chile 7,367,000 8,369,036 88%
Colombia 11,030,000 20,788,818 53%
Costa Rica 899,000 1,500,000 59%
Dominican Republic 1,170,000 3,000,000 39%
Ecuador 1,596,000 1,840,678 86%
El Salvador 432,000 975,000 44%
Guatemala 816,000 1,960,000 41%
Honduras 345,000 958,500 36%
Mexico 14,988,000 27,600,000 54%
Panama 617,000 934,500 66%
Paraguay 277,000 894,200 30%
Peru 3,217,000 7,636,400 42%
Uruguay 884,000 1,340,000 65%
Venezuela 7,172,000 8,846,535 81%
Total 69,298,000 179,721,367 38%
Latin America Penetration
Facebook users in Brazil
Source: Facebook internal data, June 2010
M
2M
4M
6M
8M
2009 2010
6.5 million +
users
Brazil demographic breakdown
Source: Facebook internal data, August 2010
Male
47%Female
53%
Gender Age
13-17
10%
18-24
27%
25-34
31%
35+
32%
advertising helps
make connections
publish messages
to your fans via
your Page
encourage feedback
and purchase
2
4
1
3
Connections: A lasting & evolving marketing asset
Guiding principles for brands
1. Make it social.“That’s what I do on Facebook.”
2. Keep it simple.“If I understand something, I’m more likely to try it.”
3. Optimize for speed.“If it’s fast, I’ll do more of it.”
4. Integrate.“Keep it within my Facebook experience.”
Facebook - Brazil Overview

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Facebook - Brazil Overview

  • 1. Facebook Brazil Mike Murphy | VP Global Sales
  • 2. Facebook mission Give people the power to share and make the world more open and connected
  • 4.
  • 5. Facebook & The Social Universe
  • 6. Users 500mm+ real people Advertisers Brands and organizations Developers Developer community creating experiences Facebook serves 3 core audiences BRANDS Global platform providing efficiency, effectiveness, scale
  • 7. Identity Identity, social graph & authentic connections Platform Technology underpins and enables Sharing Sharing via social graph – evolving over time Facebook is built on 3 pillars Underpinned by technology
  • 8. Facebook users in Latin America M 25M 50M 75M 2008 2009 2010 69 million+ users Source: Facebook internal data, August 2010
  • 9. Source: Facebook and Internet World Stats (www.internetworldstats.com ), August 2010 Country Active Users Internet Users Penetration Argentina 11,200,000 20,000,000 56% Bolivia 807,000 1,050,000 76% Brazil 6,481,000 72,027,700 9% Chile 7,367,000 8,369,036 88% Colombia 11,030,000 20,788,818 53% Costa Rica 899,000 1,500,000 59% Dominican Republic 1,170,000 3,000,000 39% Ecuador 1,596,000 1,840,678 86% El Salvador 432,000 975,000 44% Guatemala 816,000 1,960,000 41% Honduras 345,000 958,500 36% Mexico 14,988,000 27,600,000 54% Panama 617,000 934,500 66% Paraguay 277,000 894,200 30% Peru 3,217,000 7,636,400 42% Uruguay 884,000 1,340,000 65% Venezuela 7,172,000 8,846,535 81% Total 69,298,000 179,721,367 38% Latin America Penetration
  • 10. Facebook users in Brazil Source: Facebook internal data, June 2010 M 2M 4M 6M 8M 2009 2010 6.5 million + users
  • 11. Brazil demographic breakdown Source: Facebook internal data, August 2010 Male 47%Female 53% Gender Age 13-17 10% 18-24 27% 25-34 31% 35+ 32%
  • 12.
  • 13. advertising helps make connections publish messages to your fans via your Page encourage feedback and purchase 2 4 1 3 Connections: A lasting & evolving marketing asset
  • 14. Guiding principles for brands 1. Make it social.“That’s what I do on Facebook.” 2. Keep it simple.“If I understand something, I’m more likely to try it.” 3. Optimize for speed.“If it’s fast, I’ll do more of it.” 4. Integrate.“Keep it within my Facebook experience.”

Editor's Notes

  1. 400m Active Users Over 1m developers
  2. This is how advertising and pages can work together to engage users and meet your objectives. The engagement ad on the home page can encourage people to become a fan of your brand. Once they do, a connection is made. You can then publish messages to your fans through the Page that will be delivered in their home page feed. You can also publish messages with direct conversion messages and drive people to your website. When a user comments on one of your posts, their friends might see it on their home page as well.