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Avoiding social media overwhelm

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Short informal presentation on managing your time on various social media sites such as Facebook, Twitter, LinkedIn.

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Avoiding social media overwhelm

  1. 1. 4/9/2010<br />1<br />Avoiding<br />Social<br />Media<br />Overwhelm<br />An informal presentation for the Holistic Entrepreneurs Alliance | April 12, 2010 | PintSize Graphics & Web Hosting, Inc.<br />
  2. 2. 4/9/2010<br />2<br />Facebook<br />Twitter, <br />MySpace ...<br />What ARE all these things, anyway?<br />
  3. 3. 4/9/2010<br />3<br />Social media sites are similar to<br />real world social functions, with<br />a twist...<br />
  4. 4. 4/9/2010<br />4<br />...everyone knows <br />who everyone knows.<br />
  5. 5. 4/9/2010<br />5<br />Linked In is for professional <br />networking -- past & present <br />co-workers, business groups, <br />great for job searches<br />
  6. 6. 4/9/2010<br />6<br />Facebook is for friends, family, social groups<br />(clubs, churches, causes) and commercial uses<br />
  7. 7. 4/9/2010<br />7<br />MySpace was a pioneer in social networking; <br />it’s now used more for DIY entertainment <br />(music, movies)<br />
  8. 8. 4/9/2010<br />8<br />Twitter is more like online grafitti – say what<br />you want in 140 characters or less<br />Spontaneous microblogging, loosely structured<br />by topic and by followers/following<br />
  9. 9. 4/9/2010<br />9<br />Trying to keep up with multiple social media<br />accounts is time-consuming and even<br />overwhelming. <br />It’s sometimes like<br />drinking from a firehose.<br />
  10. 10. 4/9/2010<br />10<br />The trick is to use <br />the right tool for <br />the job.<br />(Pardon my bad Photoshopping.)<br />
  11. 11. 4/9/2010<br />11<br />Purpose: personal or business?<br />Are you on Facebook to find old classmates?<br />To monitor your kids?<br />Or are you there to find prospects by answering<br />questions and building your reputation as an expert?<br />
  12. 12. 4/9/2010<br />12<br />Linked In:<br />Searching through contacts to find a<br />connection with a company you want to<br />pitch. <br />Searching through contacts to see if that<br />Ted Smith is the same guy who was in your<br />freshman algebra class.<br />
  13. 13. 4/9/2010<br />13<br />Facebook:<br />Sharing links and knowledge so others<br />recognize and trust you as an authority in<br />your field.<br />Composing a series of witty retorts to post<br />on your best friend’s comments wall.<br />
  14. 14. 4/9/2010<br />14<br />Twitter:<br />Following thought leaders in your field to<br />stay on top of what’s new, and “retweeting”<br />vital info to your own followers.<br />Falling into the black hole of People<br />Magazine’s celebrity Twitter feed for <br />30 minutes, like a bad episode of TMZ.<br />
  15. 15. 4/9/2010<br />15<br />Use toolbar utilities and all-in-one programs to<br />minimize your time (and temptation):<br />Hoot Suite http://hootsuite.com/ <br />Hellotxt http://hellotxt.com/<br />
  16. 16. 4/9/2010<br />16<br />If your client base is local, make an effort to find<br />local users:<br />MeetUp.com<br />http://www.meetup.com<br />The Twittering Town Series<br />http://mashable.com/tag/twittering-town-series/<br />
  17. 17. 4/9/2010<br />17<br />Bottom Line: Social media can be a great way to<br />find old friends, locate business prospects, and <br />build your network, but...<br />DISCIPLINE IS THE KEY.<br />
  18. 18. 4/9/2010<br />18<br />“We are not experiencing information overload;<br />we are experiencing filter failure.” - Clay Shirky<br />Remember your priorities and purpose.<br />Limit your time.<br />Don’t let social media replace face-to-face contact, whether business or pleasure.<br />
  19. 19. 4/9/2010<br />19<br />References:<br />http://www.intheknowresources.com/articles/media-marketing<br />articles/199-social-media-overwhelm<br />http://www.thehomebiznetwork.com/social-media<br />overwhelm/tag/social-media-marketing<br />http://www.commoncraft.com/video-social-networking<br />

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