Example of PPT Design


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Example of what I can do to create stylish presentations using MS powerpoint.
This was for a case study presentation on Mattel.

Example of PPT Design

  1. 1.
  2. 2. Situation Analysis<br />
  3. 3. Full lines of toys for various ages both educational and traditional<br />Barbie<br />Fisher-Price<br />American Girl<br />Hot Wheels<br />Tyco Toys<br />Walt Disney<br />Product<br />
  4. 4. Place<br />Headquartered in El Segundo, California<br />Offices in 36 different countries<br />Sold in<br />155 Nations<br />Mass retailers<br />Toy stores<br />
  5. 5. Price<br />Competitive for some brands<br />Barbie<br />Hotwheels<br />Less competitive for some<br />American Girls<br />
  6. 6. Promotion<br />Television<br />Print (children’s magazines)<br />Licensing brand integration (Disney)<br />In store displays<br />Website<br />Catalog for American Girl<br />
  7. 7. Internal Structure<br />Strong with new CEO<br />Successful acquisitions<br />Bringing more design in house <br />Volunteerism<br />Gift Matching<br />
  8. 8. SWOT<br />
  9. 9. Strengths<br />
  10. 10. Weaknesses<br />
  11. 11. Opportunities<br />
  12. 12. Threats<br />
  13. 13. External Analysis<br />Political/Legal<br />Lead paint rules and analysis<br />Importing tariffs<br />Laws regulating advertising to children<br />countries that ban products because of the potential ideas they promote<br />Social/Cultural<br />Parents tight on money choose off brands and knockoffs of Mattel toys instead<br />Emphasis on educational toys<br />People are concerned with businesses being socially responsible-good for Mattel<br />
  14. 14. External Analysis<br />Economic<br />families sometimes skip more toys for their children-they go to dollar general<br />Demographic<br />Children getting older younger and younger, and using internet toys and social networking to play<br />Technological<br />Cheaper and better working electronic components<br />New abilities<br />Mind control<br />Better manufacturing<br />Supply chain control<br />
  15. 15. Competitive Analysis<br />Popularity of Bratz dolls<br />Very competitive marketplace<br />Very affected by advertising done and where constantly changing<br />Short product life cycle<br />
  16. 16. Problem<br />
  17. 17. Mattel is experiencing flat sales growth in their various product lines compared to competitors. <br />
  18. 18. Solutions<br />
  19. 19. 1<br />Continue Barbie Style Campaign with designers<br />Barbie PR Parties<br />Continue “Barbie I can Be…” dolls<br />Eliminate Barbie Mini B line of Bratz knockoffs<br />Create Barbie Flagship stores in the US<br />Base off of Shanghai<br />Unique architecture<br />Events<br />Merchandise<br />Travel Destinations<br />Exclusive Lines<br />New Barbie Campaign<br />
  20. 20. Go Abroad<br />Conduct Market Research<br />Design and alter products to the market<br />Expand Toy line Internationally<br />Partner with Toy distributors<br />Decrease Shipping cost<br />
  21. 21. New Marketing Campaign<br />Focus on Educating Parents about:<br />Benefits of Kids playing with toys<br />How Parents can play with kids<br />Strengthens:<br />Perceived Value of toys<br />Brand loyalty<br />Differentiation from competition<br />
  22. 22. Decision<br />
  23. 23. Combination Strategy<br />Strengthens the overall Mattel brand bringing new life and reinvention to mature products via:<br />Strengthening the individual brands (solution one)<br />Entering into emerging markets (solution two) <br />Revamping advertising to promote benefits of their products to parents (solution 3)<br />