Hot ticket - Marketing Presentation

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Unlock the mystery of marketing - hot ticket presentation

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Hot ticket - Marketing Presentation

  1. 1. Welcome to
  2. 2. ©Pink Elephant Training ‘ The best thing since sliced bread’ David Watkins
  3. 4. ©Pink Elephant Training
  4. 5. ©Pink Elephant Training
  5. 6. ©Pink Elephant Training
  6. 7. ©Pink Elephant Training
  7. 9. How will you achieve your price objectives? Same price for all Start low – introductory offer Start high - discounting
  8. 10. ©Pink Elephant Training
  9. 11. ©Pink Elephant Training No demand No production capability Insufficient finance Bad timing
  10. 12. Feature – what it has Advantage – this means Benefit – what it does for you
  11. 13. ©Pink Elephant Training No compatibility with existing product or service
  12. 14. ©Pink Elephant Training
  13. 15. ©Pink Elephant Training Over enthusiasm
  14. 16. ©Pink Elephant Training
  15. 17. ©Pink Elephant Training
  16. 18. ©Pink Elephant Training No demand No production capability Insufficient finance Bad timing No compatibility with existing product or service Over enthusiasm
  17. 19. ©Pink Elephant Training
  18. 20. ©Pink Elephant Training
  19. 21. ©Pink Elephant Training
  20. 22. ©Pink Elephant Training
  21. 24. ©Pink Elephant Training
  22. 25. ©Pink Elephant Training
  23. 26. ©Pink Elephant Training
  24. 27. ©Pink Elephant Training
  25. 28. What is the brand definition for my business? A brand is more than just identifying or differentiating products  Brands add value  Brands deliver a promise  Brands mean something  Brands create loyalty.
  26. 29. A brand name provides an image in the customer’s mind Value for money Reassurance Long term reliability Nice people to deal with
  27. 30. 5 points to brand definition # Is it focussed? # Is it different enough from competitors? # Will it motivate customers to respond to your advertising? # Can you lay claim to ownership? # What is the time period before it needs tweaking?
  28. 31. A brand name should provide long term value Selling through your name
  29. 32. Computer operating system? Computer spreadsheet ? Computerised accounts program? Solid emulsion? Baked beans?
  30. 33. COKE IS IT! Act local - think Global
  31. 34. Visual imagery
  32. 35. Name should be short / easy to spell Names should use few letters Names should suggest what you do Names should be unique Names should alliterate Names should be pronounceable Names should surprise not offend Mixing names and numbers – difficult to remember.
  33. 36. Names must be memorable, easy to pronounce and not offensive in other languages Mitsubishi Pajero Ford Pinto Pshitt Piss Krapp .
  34. 37. ©Pink Elephant Training
  35. 38. www.newlabour.co.uk Register your name.
  36. 39. Register your name. www.dti.org www.dti.gov.uk
  37. 40. ©Pink Elephant Training Is marketing an art or a science?
  38. 41. Marketing is a TOTAL philosophy – through every aspect of your business Key elements: Know your customers – their likes, dislikes, expectations etc Know your competitors – their strengths and weaknesses
  39. 42. Marketing is ensuring the business makes what the customer wants to buy Selling is ensuring customer buys what the business produces
  40. 43. Are you meeting an unmet need?
  41. 44. ©Pink Elephant Training ‘ Build it and they will come’
  42. 45. ©Pink Elephant Training
  43. 48. ©Pink Elephant Training Next Hot Ticket - Monday 10 October
  44. 49. ©Pink Elephant Training The next Hot Ticket aims to take the fear out of making a speech or presentation using a structured format – POPTA  - plus easy to adopt techniques to enable you make your next presentation completely naked.
  45. 50. ThanK You © Written and Presented by David Watkins . www.pinkelephanttraining.co.uk [email_address] P:(0114) 288 5951
  46. 51. How to become a resource of choice ©Pink Elephant Training

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