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Creative user interaction: More user communication > more user activity > more income (pinkcaller.com)

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Creative user interaction: More user communication > more user activity > more income (pinkcaller.com)

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This presentation was held at the Online Dating Summit, 2012, Barcelona by Péter Faragó, User Activity Manager, PinkCaller.com

Péter Faragó dedicated his professional life to strengthen the user communication in all possible ways.

In 2008 he founded visuland.com, a 3D gaming and communication platform for social-network portals that integrates Skype, YouTube, Power Point and Second Life functionalities and community games into a fancy, 3D environment. It has been used for several purposes from bank's focus group research to online press conference. In 2010 he founded pinkcaller.com for real-time user communication. PinkCaller is one-click phone-call button for community sites that offers incognito free phone-calls directly from the website. Compared to Skype, PinkCaller is flash based solution, doesn't require external application and works even without microphone. In 2011 he founded Easyling.com for cross-language user communication. Easyling is one-click website translation tool for commercial websites and social-networks with hundreds of professional translators. It translates community sites in a couple of days without any IT effort. With easyling.com he won first prize on StartUp Challenge competition on How-To-Web conference.

This presentation was held at the Online Dating Summit, 2012, Barcelona by Péter Faragó, User Activity Manager, PinkCaller.com

Péter Faragó dedicated his professional life to strengthen the user communication in all possible ways.

In 2008 he founded visuland.com, a 3D gaming and communication platform for social-network portals that integrates Skype, YouTube, Power Point and Second Life functionalities and community games into a fancy, 3D environment. It has been used for several purposes from bank's focus group research to online press conference. In 2010 he founded pinkcaller.com for real-time user communication. PinkCaller is one-click phone-call button for community sites that offers incognito free phone-calls directly from the website. Compared to Skype, PinkCaller is flash based solution, doesn't require external application and works even without microphone. In 2011 he founded Easyling.com for cross-language user communication. Easyling is one-click website translation tool for commercial websites and social-networks with hundreds of professional translators. It translates community sites in a couple of days without any IT effort. With easyling.com he won first prize on StartUp Challenge competition on How-To-Web conference.

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Creative user interaction: More user communication > more user activity > more income (pinkcaller.com)

  1. 1. Péter Faragó, CEO | SKAWA Innovation| Barcelona 2012
  2. 2. Dating-sites are basically the same Let’s face with Most of the dating-sites are eating the same cake Having a dating-site is not rocket science
  3. 3. How could You do better ?
  4. 4. Easy search in a good database What members want ? and Interaction with the selected members
  5. 5. Easy search in a good database and Interaction with the selected members Standard techniques What members want ?
  6. 6. Easy search in a good database and Interaction with the selected members This is exciting ! What members want ?
  7. 7. Interaction with members is important … BUT …
  8. 8. Interaction between members is the most important
  9. 10. 3 ways that definitely increase user interaction
  10. 11. Integrate direct phonecall to profiles Go global Use virtual dating
  11. 12. One-click phone call Directly from the Profiles www.pinkcaller.com
  12. 14. Phonecalls directly from the profile without sharing the mobile number
  13. 15. technology revenue models About
  14. 16. Live demo
  15. 17. FOR MEMBER one-click phone call from the profile full privacy, no mobile number sharing very cheap international calls Unique selling points FOR PROVIDER more user activity always connected members easy plug-and-play integration revenue after every phonecalls no operational cost at all
  16. 18. 3D virtual dating www.visuland.com
  17. 19. registered account to virtual worlds * $3 billion spent on virtual goods in 2011 * * Some facts ** http://eon.businesswire.com/news/eon/20100928005444/en * http://www.kzero.co.uk/blog/
  18. 20. + + + Visuland
  19. 21. Demo
  20. 22. Unique selling points FOR MEMBER tons of new, entertaining interaction with lot of games and fun integrated voice and video chat FOR PROVIDER plug-and-play integration it works inside the browser fully customized for Your dating-site revenue after in-app purchases much more user activity
  21. 23. revenue = user number x average revenue on a user
  22. 24. Easy website localization www.easyling.com
  23. 25. using visitor’s own language results 6 times higher conversation rate Facts website localization is timeconsuming, expensive and difficult major part of the world doesn’t speak Your language
  24. 26. Not anymore
  25. 27. Live demo
  26. 28. What happens after the translation Easyling works as man-in-the-middle Standard process visitor's browser cn.mycompany.com www . mycompany . com O riginal English website website translated to Chinese company webserver www.mycompany.com original English website visitor's browser
  27. 29. Unique selling points easy integration automated text extraction translation in context, in the original layout automated new-text detection on the original site translation methods: by professionals or by Your own community
  28. 30. Péter Faragó | pfarago@skawa.hu

Editor's Notes

  • In the last 5 Years at the SKAWA we’ve been reasearching how to improve user interactions and developing advanced communication tools. In the next 20 minutes I will show You 1. why we believe user interaction is crucial for dating sites 2. I will show You the result of our last 5 years activity and present 3 ways how to increase Your members’ activity.
  • First let’s have a look of some dating industry facts
  • 1. Question is What can be done better
  • This is what Your members actually pay
  • We’ve developed easy to use and integrate solutions.
  • Stat You can express much more impression and much more space for emotion. BUT, fear from sharing mobile number with people You don’t know What if You have a good impression based on the profile, but after the first phone conversation it turns out the other party is a real pain in the ass, and keeps calling You after an explicit turning down. Changing Your mobile number is not a good solution. There’s a better One.
  • 1) Guarantees full privacy 2) Members can choose when You prefer to receive dating calls, anytime You can switch it off with One click 3) Keep Your members always connected to You’re service. 4) It makes income to the SP after each call Initial first phone contact
  • Initiatly we developed it for bigger enterprises (BMW, Toyota, Banks and Insurance companies) to increase the conversion rate on their website. The visitors want instant answer for their questions. If they don’ t find it on a website, they simply leave the page and go for an other website. Since they have the option to get instant phone support with One click, the number of lost visitors has been reduced radically. But for this the technology has to fulfilled very strict requirements. 1. From user’s side It has to be One click solution, without downloading and installing any external application. So has to work directly from the browser. 2. It has to work in all browser smoothly 3. It has to work even when the visitors doesn’t have microphone. In this case PinkCaller connects the 2 parties together directly on their mobile T : These are PinkCaller”s unfair advantages compared to Skype. And there is One more. PinkCaller makes revenue for the Dating-Site after each phonecall. R : 3 basic revenue model (1. dating call payed by the caller)
  • ONE MORE THING : If You go global, with PinkCaller You can provide very cheap international phone-calls between members. And You will make revenue on every calls.
  • ONE MORE THING
  • One of these VW is VL which has been made for Dating sites
  • Good for You : Simple integration, inapp purches : thousand way of revenues on virtual goods (clothes, gifts, activity, games) Visuland and PinkCaller is about increase the revenue by increasing user activity
  • Good for You : Simple integration, inapp purches : thousand way of revenues on virtual goods (clothes, gifts, activity, games) Visuland and PinkCaller is about increase the revenue by increasing user activity
  • On the fly No matter what Content Manager Sys is used by SP It’s not machine translation : Behind Easyling thousands of professional translators provide Your service being multilingual.
  • ×