Can’t go out and get links without planning Need a plan to get best ROI for your time Planning allows you to get the links that make the difference All about improving conversion rates of your contacts Better chance of being successful when asking if you have a plan
List in a spreadsheet Visualise this
Thanks to Prospect MX Great example of link building
Web properties – other domains, blogs, social accounts Current top pages – use SEOmoz tool to find these Staff – industry leaders Free stock samples
Getting The Links That Matter - Patrick Moogan
Getting the Links that Matter Patrick Moogan Pin Digital Ltd
WHO I AM Patrick Moogan Email: firstname.lastname@example.org Twitter: @paddymoogan Pin Digital Ltd www.pindigital.com
Link Building Strategy How to Get Difficult Links Link Building Techniques Q&A WHAT WE WILL COVER
LINK BUILDING STRATEGY List your Techniques List your Assets Choose your Techniques Schedule your Time Go Get the Links
List EVERY Link Building Technique you know LIST YOUR TECHNIQUES
Web Properties Influential Staff Money Stock/Products Discount Vouchers Current Top Pages & Content & more… LIST YOUR ASSETS WHAT GIVES YOU AN ADVANTAGE?
CHOOSE YOUR TECHNIQUES FACTORS FOR CHOOSING TECHNIQUES Type of Links Needed Timescales Competition
CHOOSE YOUR TECHNIQUES WHAT TYPE OF LINKS DO YOU NEED? Brand Building Homepage Deep Links Homepage Deep Links Keyword Driven
CHOOSE YOUR TECHNIQUES DOES GOOGLE SEE YOU AS A BRAND?
CHOOSE YOUR TECHNIQUES WHAT ANCHOR TEXT DO YOU HAVE? Source – SEOmoz Open Site Explorer
CHOOSE YOUR TECHNIQUES HOW MUCH TIME DO YOU HAVE? Get the Quick Wins done first Time determines Techniques Best ROI for your time
CHOOSE YOUR TECHNIQUES WHAT IS YOUR COMPETITION LIKE? Big Brands & Strong SEO Long Tail Strategies Branded Links
CHOOSE YOUR TECHNIQUES WHAT IS YOUR COMPETITION LIKE? Few Brands/No Market Leader Broad Keywords Long Tail Strategies Branded Links Become THE Market Leader!
HOW TO GET DIFFICULT LINKS Use your Assets & USPs Get yourself Noticed Build a Relationship (In a good way!)
USE YOUR ASSETS Make your USPs clear on your site Tell people why they should link to you
GET YOURSELF NOTICED Phone call Direct email Blog comments Twitter Send them traffic
GET YOURSELF NOTICED Be Personal – use their name Good Subject Line Mention something Specific Explain how you can help them Appreciate their time Use your location if relevant
BUILD A RELATIONSHIP They are a real person Respect their time and effort Always reply to them – even if they say no They can help you in the future
LINK BUILDING TECHNIQUES USING DISCOUNT VOUCHERS Find Universities Contact them & Offer a Discount Voucher Ask for a Link in Return
LINK BUILDING TECHNIQUES MAKE ALL YOUR LINKS COUNT WITH WP Export all your Links from Yahoo Convert them into an RSS Feed Use www.hostmyrss.com or code yourself
LINK BUILDING TECHNIQUES <ul><li>Install Index Checker WP Plugin – </li></ul><ul><li>www.indexingtool.com </li></ul><ul><li>Only non-indexed links will be displayed </li></ul><ul><li>Has a few applications </li></ul><ul><ul><ul><li>Ezinearticle Authors Feed </li></ul></ul></ul><ul><ul><ul><li>Social Media Feeds </li></ul></ul></ul><ul><ul><ul><li>New News/Product Feed from your site </li></ul></ul></ul>
LINK BUILDING TECHNIQUES GUEST BLOGGING Outsource content writing Easy links back from quality blogs Scrapers often pick up your content Most type of links are possible Find a good service – www.blogsynergy.com
LINK BUILDING TECHNIQUES <ul><li>CUSTOMER LINK BUILDING </li></ul><ul><li>Add a field for… </li></ul><ul><ul><ul><li>Do you have a blog or website? </li></ul></ul></ul><ul><ul><ul><li>Are you on Facebook? </li></ul></ul></ul><ul><ul><ul><li>Are you on Twitter? </li></ul></ul></ul><ul><li>Follow up with a discount for a review (link!) </li></ul>
SUMMARY Make sure you have a Plan Use your Assets and USPs Choose your Techniques Carefully Go and do it!