• Only a few (<5%) high‐performing applicaUons
are suitable for adverUsing right now, and you
don’t know if you’ve got one unUl aaer launch.
• In other words ‐ unless there’s something
inherent about the app that screams free, sell it.
• Install analyUcs in your applicaUon and watch
your sessions per user over Ume. Within a few
weeks, you’ll know if you’ve got a sUcky
• Only release an ad‐supported version when you
have data strongly indicaUng success.