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A needs-driven agile innovation approach for sustainable product and PSS development Kara Davis, Pinar Öncel, Qingqing Yang<br />

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SUCCESS<br />an innovation approachthat guides design teamstowards sustainable product and PSS developmentusing UCD and Agile methods<br />

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RESEARCH QUESTIONS<br />RQ 1. How can design practices drawn from Agile and User-Centered Design support innovation as design teams work towards sustainability through product and product-service system (PSS) development?<br />RQ 1.1. What are the key strategies for success in product and PSS development for sustainability?<br />RQ 1.2. Which tools, concepts, and practices can contribute to that success, and how?<br />

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STRATEGIES for<br />SUCCESS<br />move in the RIGHT DIRECTION<br />build RESILIENCE<br />provide <br />BUSINESS VALUE<br />

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STRATEGIES for<br />SUCCESS<br />move in the RIGHT DIRECTION<br />freedom<br />mobility<br />use the 4SPs<br />identity<br />style-user wants<br />design for the full system<br />protection<br />safe water<br />understanding<br />information about<br />water quality and safety<br />satisfy human needs<br />not just user needs<br />subsistence<br />water<br />

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buildRESILIENCE<br />STRATEGIES for<br />SUCCESS<br />regularly reflect and adapt<br />stay open to new opportunities<br />reflect<br />adapt<br />reflect<br />adapt<br />reflect<br />adapt<br />... launch!<br />next ...<br />allow flexibility <br />in design process<br />manage risk<br />

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STRATEGIES for<br />SUCCESS<br />provideBUSINESS VALUE<br />discover opportunity through <br />needfinding and system mapping<br />work efficiently through <br />motivation, collaboration <br />and prototyping<br />lean = less waste<br />ROI from sustainability<br />

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THE MAGIC FORMULA<br />KEY TOOLS andCONCEPTS<br />UCD<br />User research<br />Needmapping/personas<br />Rapid prototyping User testing<br />SSD<br />Backcasting/ABCD<br />4 sustainability principles<br />System mapping/TSPDs<br />SLCA<br />MSPD sustainability questions<br />Agile<br />Iteration 0<br />Iterative cycles<br />Collaboration<br />Openness to change<br />Lean<br />Team satisfaction and motivation<br />

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THE MAGIC FORMULA<br />STEPPING STONES to SUCCESS<br />do<br />plan<br />do<br />plan<br />

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THE MAGIC FORMULA<br />STEPPING STONES to SUCCESS<br />reflect<br />adapt<br />adapt<br />reflect<br />

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THE MAGIC FORMULA<br />STEPPING STONES to SUCCESS<br />

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ITERATION 0<br />high-level pre-planning<br />map the SYSTEM<br />conduct preliminary NEEDFINDING<br />set up<br />TEAM and<br />PARTNERS<br />agree on<br />SUCCESS and<br />INITIAL GOALS<br />agree on<br />PROCESS<br />

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ITERATION 0high-level pre-planningmap the system quicklyto identify risks, opportunities and stakeholders<br />

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ITERATION 0<br />high-level pre-planning<br />conduct preliminary NEEDFINDING<br />preferences<br />functional requirements<br />human needs<br /><ul><li> -----------------------------

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-----------------</li></li></ul><li>ITERATION 0<br />high-level pre-planning<br />agree on<br />SUCCESS and<br />INITIAL GOALS<br />A way to drink beverages while on the go.<br />An earth and people-friendly way to carry a beverage around?<br />A way to refill a beverage?<br />A washable, reusable aluminum container with a screw cap? <br />BACKCASTING from PRINCIPLES ≅ AGILE avoid detailed planning upfront<br />

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ITERATION 0<br />high-level pre-planning<br />agree on<br />SUCCESS and<br />INITIAL GOALS<br />A way to drink beverages while on the go.<br />An earth and people-friendly way to carry a beverage around. (product + service?)<br />A way to refill a beverage. (service)<br />A washable, reusable aluminum container with a screw cap.- too detailed! <br />BACKCASTING from PRINCIPLES ≅ AGILE avoid detailed planning upfront<br />

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ITERATION 0<br />high-level pre-planning<br />set up<br />TEAM and PARTNERS<br />marketing<br />client<br />manager<br />partner<br />other<br />stakeholders?<br />industrial <br />designer<br />engineer<br />

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ITERATION 0<br />high-level pre-planning<br />agree on<br />PROCESS<br />how long should <br />each iteration take?<br />how will we communicate?<br />

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ITERATION 1, 2, 3 … n<br />PLANfor this iteration<br />ADAPT<br />WORK collaboratively<br />REFLECT<br />on progress and process<br />

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ITERATION 1, 2, 3 … n<br />PLANfor this iteration<br />Prioritized measures<br />“An earth and people-friendly way to carry a beverage around”<br />marketing<br />client<br />Small enough to <br />carry<br />Watertight<br />manager<br />partner<br />industrial <br />designer<br />engineer<br />

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ITERATION 1, 2, 3 … n<br />WORK collaboratively with<br />sustainability as a goal<br />regular communication w/ users and stakeholders<br />MSPD<br />-----------------?<br />-------------?<br />------------------?<br />--------?<br />10 minute daily meetings<br />use MSPD for <br />sustainability questions<br />rapid prototyping<br />

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ITERATION 1, 2, 3 … n<br />REFLECTon progress and process<br />client<br />partner<br />measure progress<br />against<br />expectations<br />check against <br />maps/<br />revise maps<br />check in with users and <br />stakeholders<br />

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ITERATION 1, 2, 3 … n<br />ADAPT<br /><ul><li> What will you keep doing?

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What will you stop doing?

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What could you do better? </li></ul>New measures<br />Quickly brainstorm new ideas sparked by new knowledge.<br />Fits in purse!<br />Screwtop<br />Refill at gym?<br />

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LAUNCHand MAINTAIN<br />Services<br />Takeback<br />mechanisms, <br />partnerships with <br />other brands and <br />distributors<br />Products<br />Tooth brushes, <br />razors, and <br />dishware made <br />from #5 plastic<br />develop related services, new versionsof products, collect and respond to feedback.<br />