Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
People Strategy
Market Segmentation <ul><li>a way of analyzing a market by specific characteristics to create a target market </li></ul><u...
Demographics <ul><li>describes physical characteristics of a group of people </li></ul><ul><li>Includes: </li></ul><ul><li...
Psychographics <ul><li>used to describe the way a group of people act </li></ul><ul><li>Examples: </li></ul><ul><li>Conser...
Geographics <ul><li>Describes a group of people according to where they live </li></ul><ul><li>Examples: </li></ul><ul><li...
Product Benefits <ul><li>describes a group of people on how the use the product </li></ul><ul><li>Example </li></ul><ul><l...
Describing a Market <ul><li>Can you picture these people? </li></ul><ul><li>men, ages 30-60, $50,000 - $175,000, live in s...
Target Marketing <ul><li>an attempt to identify, reach, and serve a particular group of people </li></ul>
Assignment <ul><li>Go to Superbowl Ad link on Moodle </li></ul><ul><li>Pick 4 commercials  </li></ul><ul><li>Determine the...
Upcoming SlideShare
Loading in …5
×

People Strategy

1,057 views

Published on

Published in: Business, News & Politics
  • Login to see the comments

  • Be the first to like this

People Strategy

  1. 1. People Strategy
  2. 2. Market Segmentation <ul><li>a way of analyzing a market by specific characteristics to create a target market </li></ul><ul><li>Market – group of people with the same needs or wants and have the potential to buy </li></ul><ul><li>Target Market – a group of specific people a product is developed for </li></ul>
  3. 3. Demographics <ul><li>describes physical characteristics of a group of people </li></ul><ul><li>Includes: </li></ul><ul><li>age </li></ul><ul><li>income </li></ul><ul><li>gender </li></ul><ul><li>others? </li></ul>
  4. 4. Psychographics <ul><li>used to describe the way a group of people act </li></ul><ul><li>Examples: </li></ul><ul><li>Conservative </li></ul><ul><li>Extremists </li></ul><ul><li>others? </li></ul>
  5. 5. Geographics <ul><li>Describes a group of people according to where they live </li></ul><ul><li>Examples: </li></ul><ul><li>Rural </li></ul><ul><li>Urban </li></ul><ul><li>others? </li></ul>
  6. 6. Product Benefits <ul><li>describes a group of people on how the use the product </li></ul><ul><li>Example </li></ul><ul><li>runners vs. street shoes </li></ul>
  7. 7. Describing a Market <ul><li>Can you picture these people? </li></ul><ul><li>men, ages 30-60, $50,000 - $175,000, live in suburbs, conservative </li></ul><ul><li>How would you describe this class? </li></ul>
  8. 8. Target Marketing <ul><li>an attempt to identify, reach, and serve a particular group of people </li></ul>
  9. 9. Assignment <ul><li>Go to Superbowl Ad link on Moodle </li></ul><ul><li>Pick 4 commercials </li></ul><ul><li>Determine the target market for those 4 products and explain why to have determine that </li></ul>

×